Social Media Homework For This Year’s College Students

Is your college-age son or daughter thinking about the impact of their social media skills to aid their future job search? They are probably not developing those skills if they are ‘minoring’ in beer pong or sorority parties. A Millennial’s social media skills are critical for their ability to transition from the classroom into the real world. College students need to begin their social media homework to help them pass the ultimate test of a job search and ultimately thriving in today’s economy.

Social Media Homework For College Students

Whether you are a parent who has just dropped off your son or daughter at college, or you are a student sitting in your dorm room drinking a Natty Light, it’s time for you to pay attention to the ‘social’ skills that matter for internships or post-graduate employment. You need to develop strong social media skill set to be successful.

The perception in the workplace is that Millennials and college graduates know how to use social media for business. Pay attention and do the homework below and you just might be successful!

Social Media Homework For College Students And Millennials To Help With An Internship Or Job Search

Develop Your Public-Facing Social Media Profile

  • LinkedIn Profile. Create your LinkedIn profile and add your teachers, parents and parent’s friends to seed your professional network for internship and post-school employment connections. 
  • Professional Twitter Handle. Create your professional-facing Twitter handle with your full and proper name (e.g., @GerryMoran) so you can start developing your social media footprint.
  • Gravatar and Google+. Create a social Gravatar and a Google+ account for your public-facing profiles and for instances when you need a biography link.

Hide Your Personal Social Media Accounts

  • Facebook Privacy. Manage your Facebook privacy settings so only your closest friends can see what you are up to on a Saturday night at 2AM. Remember, employers all try to find you on Facebook and judge you, whether it’s fair or not.
  • Instagram Privacy. Manage your Instagram privacy settings, for the same reason as the Facebook reasons. 
  • Personal Twitter Handle. Keep your personal Twitter handle (e.g., @TheBeerMeister) very personal and do not include your name in your profile. If your name is mentioned in your profile, then others can find you and they might not like what they find! Twitter is the second place hiring managers go to search on your social media ‘cred’ and insight into your personal life.

Learn How To Communicate On Social Media

Develop A Sense Of How To Create Content

  • Creating Blog Content. Start to blog or guest-blog to begin to understand what makes an interesting and successful posting.
  • Learn To Retweet. Learn how to RT other’s tweets so you can use other’s great content as your content, with proper attribution.
  • Learn To Tweet. Learn how to use Twitter because it’s replacing email as the way to communicate.

Learn To Listen On Social Media So You Turn What You Hear Into Opportunities, Reasons To Connect And Content Sources

  • Google Alerts. Start to use Google alerts to receive real-time updates on your favorite companies and business leaders.
  • Twitter Lists. Set up Twitter lists to follow real-time updates from major- or interest-related companies, publications and people so you can school your teacher and classmates … who may not be on social media (let’s hope not!)
  • Feedly or Flipboard. Use Feedly or Flipboard to follow all the relevant company, media, thought leader and business leaders in your major or field of interest to stay on top of their breaking trends.

Do you have other homework or social media skill sets for this group of college-attending Millennials? If so, please comment below. Or, contact me directly at MarketingThink.com or on Twitter @GerryMoran.

As the never-aging college student, Bluto from Animal House, says “Let’s do it!” Let’s get your social media skills honed to become as relevant as possible for your internship, first job or job search! So, get to your social media homework today!

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran

2 Comments

  1. greg shove

    Gerry, I recommend to recent grads to pick three words or phrases that they want prospective employers to associate with them – that represent their strengths, experiences and passions. And then to make sure those words are consistently communicated via their social profiles. The start of personal story telling.

  2. Gerry Moran (Post author)

    Great advice advice for recent grads and more seasoned people who are trying to get their branding on track!

    Thanks, Greg!

    Gerry.

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