Latest B2B Marketing Blog Posts by Gerry Moran

10 Simple Ways To Think About Content Marketing

68% Don't Have A Written Content Plan - Gerry Moran

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher…
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Is Your Social Media Strategy Fully Baked?

Social Media Strategy

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it.  The lines of customers – on Sunday mornings –  lining up at our favorite bakery, donut or pastry shop. What is it that keeps customers coming back for more cake? Well, it’s a fully baked strategy!…
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Make Your Content Marketing More Newsworthy!

Content marketing

Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing,  people consumed content via newspapers. And, some of that native behavior still exists! However, your self-promotional use of Twitter is likely missing the mark because it is just not newsworthy. Brands need to activate their content and awareness messaging – to make it more like a newsfeed and less like a promotional feed….
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Video Is The Future Of Content Marketing

video content marketing

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, content clutter and the evolution of the buyer. In fact, Microsoft reported in a 2015 study that humans have an 8-second attention span vs. a goldfish’s 9-second hold. So, if you are to hook and…
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How To Avoid Being An Unknown Subject Matter Expert

How To Be A Subject Matter Expert

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! 2 Key Facts Supporting A Subject Matter Expert Strategy 92% of B2B decision makers want to engage with a thought…
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10 Customer Experiences You Need To Deliver Today!

Customer experience

The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war. Providing a spectacular experience is more sustainable! What Is Customer Experience And Why Is It So Important? Customer experience is your customer’s perceptions of his or her relationship with…
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30 LinkedIn Sales Triggers

30 LinkedIn Social Selling Triggers

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management…
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How To Use Content Marketing To Be An Incredible Seller

Social Selling Influencer | MarketingThink.com | @GerryMoran

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be,  if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?” There’s no I in team, but there is one in influencer – and the “I” is you!. The quicker you become an influencer, then the quicker you will connect with decision makers and buying teams…
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3 Easy Ideas To Get Customers To Pay For Content

Content Marketing | MarketingThink.com | @GerryMoran

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? This CRM contribution is…
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Stop Being Snubbed On The Buyer’s Journey!

Hitch A Ride | MarketingThink.com | @GerryMoran

If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges. Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. The Social Selling Facts 92% of customers would…
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