Latest B2B Marketing Blog Posts by Gerry Moran

It’s All Social Media Fun and Games Until You Get a Call from HR

Social Media Governance

It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social media program with documented strategy and policy. And, there are many more brands who don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills. Since clients, analysts,…
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Transparent Marketing is Risky Business

Customer-Centric Messaging

This blog post will help you understand how to use customer-centric content marketing to make a quicker sale and build a better relationship with your client. While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky. Clients don’t want to see through messaging that is truly a sales or marketing message—especially when they are initially looking for help. You know, the upper-funnel kind. They want information that will start an authentic conversation to help solve their problem or act on an opportunity. By clouding up the selling…
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Paradise by the Social Media Dashboard Light

Social Media Metrics

“Let me sleep on it, I’ll give you an answer in the morning.” This song lyric might be your response if asked for performance data and you don’t have a social media dashboard. However, it’s not the right answer in today’s competitive B2B landscape. This assertion is especially true if your CEO needs quick insight into your program budget. Two Key Social Media Measurement Stats Open Up Your Eyes to a Big Surprise A study by Adobe reports 88% of marketing experts do not accurately measure their social media initiatives effectiveness. …
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36 Calls For Content Marketing Help

content marketing super powers

Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from ineffective social media marketing. Many corporate marketers and Main Street local business owners make more ‘I think’ vs. ‘I know’ social media and content decisions. Ignoring the nuances of proven user experience, content consumption, and…
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4 Simple Plays To Jump Start Your Social Selling Game Plan

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for most sales teams to integrate social media and content marketing into their sales strategy. The question is — how can you begin to activate social media and content best practices into a powerful sales tool for…
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10 Rocking Social Media and Content Marketing Insights

Rocking Social Media Ideas

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. 10 Social Media & Content Marketing Lessons   10 Rolling Stones Songs To Inspire Your Social Media Strategy Just because you are a B2B marketer does not mean you…
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Connecting The Digital Dots Of The Customer Experience

Connecting the digital dots - Gerry Moran

Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking her head! If you are not thinking about the client’s experience and how data, digital and content impact, then you will likely not connect those dots either. Here are a few data points to consider…
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10 Simple Ways To Think About Content Marketing

68% Don't Have A Written Content Plan - Gerry Moran

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher…
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Is Your Social Media Strategy Fully Baked?

Social Media Strategy

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it.  The lines of customers – on Sunday mornings –  lining up at our favorite bakery, donut or pastry shop. What is it that keeps customers coming back for more cake? Well, it’s a fully baked strategy!…
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Make Your Content Marketing More Newsworthy!

Content marketing

Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing,  people consumed content via newspapers. And, some of that native behavior still exists! However, your self-promotional use of Twitter is likely missing the mark because it is just not newsworthy. Brands need to activate their content and awareness messaging – to make it more like a newsfeed and less like a promotional feed….
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