Latest B2B Marketing Blog Posts by Gerry Moran

4 Simple Plays To Jump Start Your Social Selling Game Plan

Social Selling Anatomy Of A B2B Decision-Maker

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for most sales teams to integrate social media and content marketing into their sales strategy. The question is — how can you begin to activate social media and content best practices into a powerful sales tool for…
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10 Rocking Social Media and Content Marketing Insights

Rocking Social Media Ideas

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. 10 Social Media & Content Marketing Lessons   10 Rolling Stones Songs To Inspire Your Social Media Strategy Just because you are a B2B marketer does not mean you…
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Connecting The Digital Dots Of The Customer Experience

Connecting the digital dots - Gerry Moran

Does your content marketing connect the digital dots with your customer experience? My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking her head! If you are not thinking about the client’s experience and how data, digital and content impact, then you will likely not connect those dots either. Here are a few data points to consider…
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10 Simple Ways To Think About Content Marketing

68% Don't Have A Written Content Plan - Gerry Moran

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher…
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Is Your Social Media Strategy Fully Baked?

Social Media Strategy

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it.  The lines of customers – on Sunday mornings –  lining up at our favorite bakery, donut or pastry shop. What is it that keeps customers coming back for more cake? Well, it’s a fully baked strategy!…
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Make Your Content Marketing More Newsworthy!

Content marketing

Many of us started our content marketing careers delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social! In the days before social media, social selling and content marketing,  people consumed content via newspapers. And, some of that native behavior still exists! However, your self-promotional use of Twitter is likely missing the mark because it is just not newsworthy. Brands need to activate their content and awareness messaging – to make it more like a newsfeed and less like a promotional feed….
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Video Is The Future Of Content Marketing

video content marketing

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, content clutter and the evolution of the buyer. In fact, Microsoft reported in a 2015 study that humans have an 8-second attention span vs. a goldfish’s 9-second hold. So, if you are to hook and…
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How To Avoid Being An Unknown Subject Matter Expert

How To Be A Subject Matter Expert

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! 2 Key Facts Supporting A Subject Matter Expert Strategy 92% of B2B decision makers want to engage with a thought…
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10 Customer Experiences You Need To Deliver Today!

Customer experience

The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war. Providing a spectacular experience is more sustainable! What Is Customer Experience And Why Is It So Important? Customer experience is your customer’s perceptions of his or her relationship with…
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30 LinkedIn Sales Triggers

30 LinkedIn Social Selling Triggers

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management…
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