MOST BRANDS HAVE THESE FOUR GAPS IN THEIR SOCIAL MEDIA OPERATING MODEL
WHERE IS YOUR SOCIAL MEDIA COMING UP SHORT?
UNPROFESSIONAL LINKEDIN PROFILES?
Are you underperforming because of a bad profile and don’t know how to post on LinkedIn?
POOR SOCIAL MEDIA SKILLS?
Are you afraid your employees will violate your company’s social media policy because they don’t know what to do?
INABILITY TO SCALE STRATEGY?
Have you documented your social media strategy so your organization can actually use it and measure its impact?