Gerry Moran
01/01/2015
If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relationship island before you ever washed ashore. Your picture is the first step to moving toward ‘hooking up’ with your customers and prospects. If they swipe left, then you’d be left in the dark and your chances to connect with…
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Gerry Moran
12/30/2014
Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships by paying attention to the relationship triggers, authentically messaging and paying attention to the little things.” These B2B relationship-building tools and touchpoints are at your fingertips in your LinkedIn account. You just have to understand how to participate actively! LinkedIn gives us the opportunity to combine good connections and…
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Gerry Moran
12/28/2014
You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too. Think about it. You would never sell your house without making sure you presented it in the best light – mowing the lawn, painting the exterior and picking up around the property. The same goes for your small business, big company and personal brand on social media. When you say that you are able to solve problems with…
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Gerry Moran
11/01/2014
Do headhunters find your background and value appealing? Or, is your head in the sand with your personal brand? If you grew up when televisions were black and white, you probably saw many Tarzan episodes where he was saving a jungle visitor from lions, tigers and … headhunters. Flash ahead to today and many job seekers want to run to headhunters, or recruiters, instead of running from them. However, not all recruiters find your ‘head‘ appetizing, or even know that it‘s there! They are not hungry for your background for a number controllable (by…
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Gerry Moran
08/27/2014
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Before you jump and make changes, you need…
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Gerry Moran
05/16/2014
What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every…
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Gerry Moran
05/14/2014
My great-grandmother Michelena used to say “If you are going to have people over to your house for a party, then make sure you know who are the most popular, who you need to get to know better, and who can help you. If you are handing out cake, you want to make sure your most influential guests get a piece!” Her advice can help you understand how to use social currency to plan accordingly – investment, influencer planning, sales focus, and content creation to name a few. Do you…
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Gerry Moran
05/05/2014
What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Winning marketing leaders, sales executives and thought leaders understand this differentiation and the need to do five key things to be successful with Twitter. 5 Things You Need…
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Gerry Moran
03/11/2014
More than 49.5 percent of LinkedIn users have underperforming personal brands on the network. You see, their LinkedIn profiles are incomplete, their status updates underperform, and they are not plugged into the properly sized network. It’s time for them to take a picture of their brand’s success and start to develop an improvement strategy. Here is how you can take a selfie of your LinkedIn account! 5 Steps To Baseline Your LinkedIn Brand 1. Baseline Profile Views. Establish your quarterly, monthly or weekly profile baseline views to help you understand…
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Gerry Moran
02/20/2014
Do you know how to be the MVP – Most Viewed Profile – on the LinkedIn All Star Team? Yes, it’s easy to earn a spot on the All-Star LInkedIn team. However, in this time where it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition. True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. Follow 10 simple strategic steps to take home the LinkedIn…
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