We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
Do you have the skills to be called a social media Jedi?
How you use the social media force to support your company depends on your social media skills. I’ve recently received a request from a marketer to help them become social media Jedi. Funny ask, huh? Actually, not so amusing. The ask was to enable them to be better at social media. That’s it.
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A better social media profile is the first step to better virtual event networking.
Shine up your social media profiles before your next online or in-person event. It’s a personal branding best practice in anyone’s book!
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How active on LinkedIn are you? The active you are, the more you offer to your network.
Keeping your LinkedIn profile active is a lot like owning a baseball glove. And keeping it worn-in and ready to use. Or any piece of sports gear, for that matter.
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A LinkedIn invitation is a personal branding doorway. It’s the portal through which others decide to walk through to be a part of your community. Are they going to answer your networking knock or pass you by?
It’s the first step in making a first impression with someone you want to add to your network. There are two mistakes most members make with LinkedIn invitations. One is not customizing it. The other is not responding to acceptances.
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I have over 12,000 LinkedIn contacts, and I have seen it all when it comes to lousy LinkedIn profile photos!
43% of US marketers find a customer through LinkedIn. So, it makes sense not to scare away potential customers then! Right?
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Yes, a bigger LinkedIn network is better. It’s better for your social selling, job searching, and reputation-establishing efforts.
Small ones can work too. It’s what you do with your network that’s important. The more attention you can provide to your connections, the better! The more value-add touches you make, even better!
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What’s the best way to get found on LinkedIn?
You’ve filled out your LinkedIn profile. You’ve uploaded your smiling picture, and you posted a few updates. However, you are not getting the LinkedIn profile views that you had hoped for?
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Is there a message to your social media posts? Does your content get to the point? Can you determine which social media posts help you drive business results?
I’ve heard many salespeople, marketers, and job seekers say they just cannot get their calls answered. No one is responding to their applications. Cold calls don’t get answered. Invitations to marketing conferences are ignored.
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Are you locking down your LinkedIn privacy settings or unlocking your reputation’s potential? A couple of the wrong choices and you could be unfindable on the world’s best reputation destination!
You have 34 choices to make when it comes to your LinkedIn privacy. Adjusting these settings is like turning on the lights to your personal-branding house — your reputation destination. The more you turn them off, the less your audience will be able to see you from the outside.
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It’s time to stop listening to your friends, life coaches, and some career advisors about your LinkedIn profile. There’s too much ‘I think’, ‘I’ve heard’, and ‘they say’ personal branding strategy advice floating around.
Understanding the proven research and native behavior of your network is critical to building a successful LinkedIn profile. If you’re not using the facts, then you’re building a reputation destination based on hearsay.
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