45% of today’s B2B buyers are doing more pre-purchase research. They act like B2C consumers. Their native behavior includes seeking out research, opinions, and ideas from content communities to help them decide.Read more
Do you know what the most important part of your social media marketing funnel is? It is organic social media.
Organic social the most significant gear in the demand generation machine. The bigger the gear size, the harder the funnel works. And the harder the gear works, the faster and more productive the funnel will work to create revenue.Read more
With great employee advocacy powers comes the potential of great business results.
Clark Kent, Bruce Wayne, and Britt Reid all used their superpowers on some level — whether they were wearing their cape, bat ears, or green mask. You are a vital part of your company’s social business strategy. You must use your social media power to make your social business world a better place!Read more
Do you have the skills to be called a social media Jedi?
How you use the social media force to support your company depends on your social media skills. I’ve recently received a request from a marketer to help them become social media Jedi. Funny ask, huh? Actually, not so amusing. The ask was to enable them to be better at social media. That’s it.Read more
Social selling is a lot like dating and dancing, if you really think about it.
Learning to dance was the best thing I ever did in high school! By learning to dance, I eased my way into many a first date! Who wants to say yes to a dorky sophomore in high school if there is nothing in common. Not even knowing if he knows how to do that Saturday Night Fever Dance. “Dancing” with your prospect with social media is required before you start to “date” them!Read more
A better social media profile is the first step to better virtual event networking.
Shine up your social media profiles before your next online or in-person event. It’s a personal branding best practice in anyone’s book!Read more
How active on LinkedIn are you? The active you are, the more you offer to your network.
Keeping your LinkedIn profile active is a lot like owning a baseball glove. And keeping it worn-in and ready to use. Or any piece of sports gear, for that matter.Read more
A LinkedIn invitation is a personal branding doorway. It’s the portal through which others decide to walk through to be a part of your community. Are they going to answer your networking knock or pass you by?
It’s the first step in making a first impression with someone you want to add to your network. There are two mistakes most members make with LinkedIn invitations. One is not customizing it. The other is not responding to acceptances.Read more
I have over 12,000 LinkedIn contacts, and I have seen it all when it comes to lousy LinkedIn profile photos!
43% of US marketers find a customer through LinkedIn. So, it makes sense not to scare away potential customers then! Right?Read more
Yes, a bigger LinkedIn network is better. It’s better for your social selling, job searching, and reputation-establishing efforts.
Small ones can work too. It’s what you do with your network that’s important. The more attention you can provide to your connections, the better! The more value-add touches you make, even better!Read more