Actionable posts about LinkedIn profiles, social media, and content marketing strategy

The marketingthink Blog

by Gerry Moran Gerry Moran No Comments

How to Improve Your Social Media Marketing Funnel

Do you know what the most important part of your social media marketing funnel is? It is organic social media.

Organic social the most significant gear in the demand generation machine. The bigger the gear size, the harder the funnel works. And the harder the gear works, the faster and more productive the funnel will work to create revenue.

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by Gerry Moran Gerry Moran No Comments

How to Unleash Your Employee Advocacy Superpowers

With great employee advocacy powers comes the potential of great business results.

Clark Kent, Bruce Wayne, and Britt Reid all used their superpowers on some level — whether they were wearing their cape, bat ears, or green mask. You are a vital part of your company’s social business strategy. You must use your social media power to make your social business world a better place!

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by Gerry Moran Gerry Moran No Comments

How to Be a Social Media Jedi

Do you have the skills to be called a social media Jedi?

How you use the social media force to support your company depends on your social media skills. I’ve recently received a request from a marketer to help them become social media Jedi. Funny ask, huh? Actually, not so amusing. The ask was to enable them to be better at social media. That’s it. 

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by Gerry Moran Gerry Moran No Comments

5 Social Selling Blunders to Avoid

Social selling is a lot like dating and dancing, if you really think about it.

Learning to dance was the best thing I ever did in high school! By learning to dance, I eased my way into many a first date! Who wants to say yes to a dorky sophomore in high school if there is nothing in common. Not even knowing if he knows how to do that Saturday Night Fever Dance. “Dancing” with your prospect with social media is required before you start to “date” them!

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by Gerry Moran Gerry Moran No Comments

5 Ways to Get Your LinkedIn Invitations to Work Harder

A LinkedIn invitation is a personal branding doorway. It’s the portal through which others decide to walk through to be a part of your community. Are they going to answer your networking knock or pass you by?

It’s the first step in making a first impression with someone you want to add to your network. There are two mistakes most members make with LinkedIn invitations. One is not customizing it. The other is not responding to acceptances. 

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by Gerry Moran Gerry Moran No Comments

9 Ways to Measure Your LinkedIn Networking Success

Yes, a bigger LinkedIn network is better. It’s better for your social selling, job searching, and reputation-establishing efforts.

Small ones can work too. It’s what you do with your network that’s important. The more attention you can provide to your connections, the better! The more value-add touches you make, even better!

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