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by Gerry Moran Gerry Moran No Comments

9 Social Media Tips For College Students: Class of 2021

Here’re some social media tips and advice for this year’s graduating class. Future job recruiters are looking for you to join their companies. However, they’re also have high social media expectations!

I have been a hiring manager for over twenty-five years and have been fortunate enough to use social media to help vet my hires during the past 15 of them — specifically Millennials, Gen Ys and Gen Zs.

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by Gerry Moran Gerry Moran No Comments

2021 LinkedIn Character Counts For Your Personal Profile

The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint.

The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.

Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” This quote applies to how you should develop your brand on LinkedIn. Less is more, as long as you tell your story.

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by Gerry Moran Gerry Moran No Comments

10-point Plan for a Complete LinkedIn Profile

Are you a LinkedIn All-Star? If you aren’t, then you are not alone!

LinkedIn reports only 50.5% of their users have a complete profile. So, putting the finishing touches on your reputation destination can extend both your messaging and your personal branding reach. You will also avoid leaving the poor impression left by an incomplete LinkedIn profile. 

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by Gerry Moran Gerry Moran No Comments

10 Social Media Mistakes That Cost Recent College Grads Jobs

If you are a job-seeking college student or recent grad, you need to know what will sink your career before it starts. These ten social media mistakes can be avoided. 

70% of college job recruiters look for a candidate’s bad behavior on social media. They’ll find yours when researching your background. Whether or not you think it’s fair, it does happen.

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by Gerry Moran Gerry Moran No Comments

10 Tips to Fix Your Personal Branding on Social Media in 2021

“Mirror, mirror on the wall, do I have the most impressive personal branding on social media of all?” 

Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be!

An excellent place to start:  Google yourself!  See what the rest of the world sees when searching for you. 

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by Gerry Moran Gerry Moran No Comments

Is Your LinkedIn Influencer Marketing Hub Working?

Do you leverage your personal branding to position yourself as a subject matter expert? Your executive presence? Your messaging’s reach?  Your conversational engagement on LinkedIn and other platforms will elevate your expert positioning. 

B2B buyers value subject matter expertise as the top consideration when evaluating professional services firms. These results have increased 56% since 2018. My experience shows these considerations are the same for software and other B2B products.

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by Gerry Moran Gerry Moran No Comments

42 Ways to Start a Conversation on LinkedIn

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation.

You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network.

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by Gerry Moran Gerry Moran No Comments

How to Avoid Being Just Another LinkedIn Profile

If your LinkedIn profile was a book in a bookstore, would someone pull it off the shelf?

LinkedIn has over 660 million users in more than 200 countries and territories across the world. So, there are many ‘books’ on their bookshelf!

Your LinkedIn Profile needs to be like a book on the New York Times Best Seller List. It should read like a best-selling self-help book for you to be successful. But, don’t write it like a biography. Craft your profile in a customer-centric way. This approach helps your readers understand how your background can help them! Writing it this way will help both you and your potential contact!

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by Gerry Moran Gerry Moran No Comments

40 Red Flags Indicating Your Content Strategy Needs Help

Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!

Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.

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by Gerry Moran Gerry Moran No Comments

15 LinkedIn Profile Photo Tips

If you do not have a LinkedIn profile photo, it will look as if your account will not belong to a real person. 

You have only 33 milliseconds to make an excellent first impression, says a Social Psychological and Personality Science study. You won’t be making any impression without a LinkedIn profile photo! It’s critical for your credibility. A photo inclusion enables more profile views, increased conversations, and more direct messages. 

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