Personal Branding

10 Ultimate Steps Be A LinkedIn All-Star!

LinkedIn All Star Chuck Taylor

Have you ever dreamed of being an NBA, NFL, MLB or even LinkedIn All-Star? The first 3 teams might be hard to make, even if you think can still go pro! However, you can make the LinkedIn All Star team and move on to social stardom by following 10 key steps. It’s very important for you to be a LinkedIn All Star since it will help your brand be found and make a difference. Face it, with over 1 billion name searches on Google, you need to be able to…
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Your LinkedIn Profile Read Like a NY Times Best Seller?

LInkedIn Profiles Are LIke NYT Bestseller Books

Your LinkedIn Profile needs to be like a book on the New York Times bestseller list. In fact, it needs to read like a best-selling self-help book for you to be successful. Don’t write it like it’s your biography so a recruiter can find you. Craft it in a customer-centric way, so your readers understand how your background and skills can help them! If you write it this way, then you will both be helping yourself! Your customers, prospects, and connections are guilty of judging a ‘book’ by its cover….
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How Can Fix Your Personal Branding?

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
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5 Ways To Keep Your LinkedIn Profile Active And Relevant

Keeping your LinkedIn profile active is a lot like keeping a baseball glove worn-in and ready to use. When I was growing up playing baseball, my dad always told me to oil up my glove and use it regularly. Otherwise, it would get stiff and make it hard to catch fly balls and grounders. Catching these fly balls and grounders would be critical in a game to maintain the favor and friendship of my teammates! Little did I know my dad was teaching me a LinkedIn lesson in the 1970’s!…
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5 Easy Steps To Master Your Social Media First Impression

You only have 7 seconds to make a good first impression when meeting someone for the first time. You have even less time when you connect online. If you’ve ever been on a dating site like, OKCupid or Match.com, you know that first impressions are so important for that first content. They are critical! If someone is not engaged with your profile, then you will never get to the first date, which means there is no first kiss, which means you will never march down the wedding aisle. Funny, how…
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10 Social Selling Touch Points To Build Your Social Currency

10 Social Selling Touchpoints

I just returned from my monthly acupuncture appointment with Dr. Schell Ng. She always points out to me that different parts of my body have different acupuncture points that stimulate different reactions to make me feel better and reduce my stress. I got to thinking that there was a social selling lesson pointing right at me! Socially active customers and buyers have social selling touch points that can help you solve relationship hurts, deepen customer bonds and build up the value of your social currency. Much like an acupuncture appointment,…
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How To Create The Perfect SlideShare Profile

Perfect SlideShare Profile Blueprint

Why do you need a blueprint to create your personal or company SlideShare profile? It’s like anything else that you build, whether it’s a house or an inbound marketing strategy. You need to build the foundation correctly, so all other activity is smooth, working and excels. With nearly 60% of businesses practicing inbound marketing and inbound marketing growing by 50% for the third year in a row (Source: HubSpot), you might be able to infer that inbound marketing ‘thing’ is not going away! There are many ways to activate an inbound…
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10 Ways To Get Found More Easily On LinkedIn

You’ve filled out your LinkedIn profile. You’ve uploaded your smiling picture, and you posted a few updates. However, you are not getting the LinkedIn profile views that you had hoped? You’re concerned since you understand how important your LinkedIn profile is for your social selling strategy. That social selling strategy won’t work so well if you cannot be found! How can you make your social brand work harder, so you get found on LinkedIn more easily? 10 Ways To Get Found More Easily On LinkedIn from Gerry Moran Many business…
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How To Measure Your LinkedIn Social Selling Success.

Yes, the bigger the size of your LinkedIn network the better for your social selling efforts. However, it’s also what you do with that big network that will make you successful and put a smile on your sales leadership’s faces! Pardon the entendre, but the wording did get your attention, didn’t it? And the more attention that you can get with your network and extended LinkedIn network for social selling, the better!     LinkedIn & Social Selling Goals Your personal or business’ social media goals likely center on three…
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Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
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