12 Facts Behind Your LinkedIn Profile Success

by Gerry Moran

It’s time to stop listening to your friends, life coaches, and some career advisors about your LinkedIn profile. There’s too much ‘I think’, ‘I’ve heard’, and ‘they say’ personal branding strategy advice floating around.

Understanding the proven research and native behavior of your network is critical to building a successful LinkedIn profile. If you’re not using the facts, then you’re building a reputation destination based on hearsay.

Unlock Your LinkedIn Profile Success With These 12 Key Facts

  1. Background Image. Nearly 40% of recruiters are looking for candidates with personality, and the 1584 px x 396 px image is the easiest place to show your personality. Every picture tells a story! Source: LinkedIn 
  1. Profile Picture. Members who include a photo receive up to 21 times more profile views and 36 times more messages. Source:  LinkedIn
  1. Headline. 95% of recruiters use social media to help fill open roles. Your headline is one of your profile’s key components to catch their attention, so they read on. Source: Money
perfect linkedin profile
  1. Location. More than 30% of recruiters will use advanced search based on location. So, the more details you have, the more likely you will be found and connected to your next opportunity. Source: LinkedIn 
  1. Connections. LinkedIn members can have a maximum of 30,000 1st-degree connections. Yet all you really need to create that psychological barrier is to secure 500 of them. However, all you need is 50 connections to work toward a complete profile. Source: LinkedIn 
  1. About Section. A summary of 40 words or more allows your profile to show up in search functions. Consider calling out your specialties for keyword searches. This call out will help you show up. Showing up on LinkedIn search is vital since there are over 1 billion annual searches on the platform. Source: LinkedIn 
  1. Featured Section. When people consume information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. The Featured section is your best section for visualized messaging. Make it count to capture the attention of your readers. Source: Brain rules 

Understanding the proven research and native behavior of your network is critical to building a successful LinkedIn profile. If you’re not using the facts, then you’re building a reputation destination based on hearsay.

Gerry Moran
  1. LinkedIn Activity Section. There are 9 billion content impressions in LinkedIn feeds every week. Your posts are all part of that content stream and can be found in the Activity section in your profile by anyone who visits. Source: LinkedIn
  1. LinkedIn Experience Section. Members with up-to-date positions are discovered up to 18 times more in searches by members and recruiters. Source: LinkedIn  
  1. Skills & Endorsements. Members with five or more skills listed are contacted (messaged) up to 33 times more by recruiters and other LinkedIn members and receive 17 times more profile views. Listing five skills also moves you closer to a complete profile. Source: LinkedIn 
  1. Endorsements. There have been 11 billion endorsements on LinkedIn. So securing one for your skills will not be as hard as you think. The more endorsements you have, the greater your social currency will be. Don’t be afraid to ask your contacts for an endorsement—and let them know you’ll provide one for them! Source: LinkedIn
  1. Education. Over 90,000 schools are listed on LinkedIn.  You will need to add yours to move toward a complete profile. Source: LinkedIn

Here’re Some Posts to Help You Build Your LinkedIn Profile

Have you seen a LinkedIn profile statistic that I’ve not mentioned and resonates with you? If so, please comment below. Or, reach out to me at gerry@marketingthink.com.

Telling stories is one thing, but storytelling using concrete facts is another. Your LinkedIn profile is the best digital destination to tell your story. And these facts help you think through the different chapters so you keep your readers engaged until the end.

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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