We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
Do you know what the most important part of your social media marketing funnel is? It is organic social media.
Organic social the most significant gear in the demand generation machine. The bigger the gear size, the harder the funnel works. And the harder the gear works, the faster and more productive the funnel will work to create revenue.
Read more
With great employee advocacy powers comes the potential of great business results.
Clark Kent, Bruce Wayne, and Britt Reid all used their superpowers on some level — whether they were wearing their cape, bat ears, or green mask. You are a vital part of your company’s social business strategy. You must use your social media power to make your social business world a better place!
Read more
Social selling is a lot like dating and dancing, if you really think about it.
Learning to dance was the best thing I ever did in high school! By learning to dance, I eased my way into many a first date! Who wants to say yes to a dorky sophomore in high school if there is nothing in common. Not even knowing if he knows how to do that Saturday Night Fever Dance. “Dancing” with your prospect with social media is required before you start to “date” them!
Read more
Internal subject matter experts will be 2021’s social media B2B influencer rock stars. These subject matter experts, or internal influencers, are demand generation machines. Yours might need a little tune-up, though.
But, if a Social Media Expert (SME) speaks and no one hears them, are they really a SME?
Read more
A social media policy for employees is vital to your brand’s success.
It’s all fun and games until you get pulled over by the brand police. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance.
Many brands govern their social media program with documented strategies and policies. And, there are many more brands that don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills.
Read more
“Let me sleep on it, I’ll give you an answer in the morning.” This song lyric might be your response if asked for performance data and you don’t have a social media dashboard.
However, it’s not the right answer in today’s competitive B2B landscape. This assertion is especially true if your CEO needs quick insight into your social media program budget.
Everyone needs an annual social media audit.
We all need to go to the social media doctor to get a check-up once a year. This self-management helps us understand where we are strong and where we need to make a little improvement in our social media and content lives so we can be the best that we can be.
Much like checking up on our personal health, it makes sense to check up on our social media health … especially since the world of social media is changing so much! What worked 12 months ago certainly has changed. And, if we keep on doing the same things and expect different results, like more sales, then that definition is insanity!
Read more
Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Do you need to increase your social and personal brand currency to help attain your bigger goals?
Most Twitter users consume both the news and other content on the feed. Keep in mind, those that tweet, tweet a lot! The top 10% of tweeters generate 80% of the tweets in the U.S.
Read more
YouTube video posts need to be a key tool in your B2B marketing tool kit.
58% of B2B marketers rate videos as the most effective content marketing tactic. One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute.
The Perfect YouTube Post Blueprint will help you create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you own the pres-sales touch and conversation!
Read more
Have you heard the term “vanity metrics”? Vanity metrics are about SIZE. The bigger the better—more Twitter followers, etc. We need to challenge ourselves to think beyond them: How many followers do I have? How many times was a hashtag used? These are critical inputs into ROI — return on interesting.
Read more