Gerry Moran
09/16/2019
It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social media program with documented strategy and policy. And, there are many more brands who don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills. Since clients, analysts,…
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Gerry Moran
09/03/2019
“Let me sleep on it, I’ll give you an answer in the morning.” This song lyric might be your response if asked for performance data and you don’t have a social media dashboard. However, it’s not the right answer in today’s competitive B2B landscape. This assertion is especially true if your CEO needs quick insight into your program budget. Two Key Social Media Measurement Stats Open Up Your Eyes to a Big Surprise A study by Adobe reports 88% of marketing experts do not accurately measure their social media initiatives effectiveness. …
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Gerry Moran
06/19/2016
Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from ineffective social media marketing. Many corporate marketers and Main Street local business owners make more ‘I think’ vs. ‘I know’ social media and content decisions. Ignoring the nuances of proven user experience, content consumption, and…
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Gerry Moran
02/21/2016
Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for most sales teams to integrate social media and content marketing into their sales strategy. The question is — how can you begin to activate social media and content best practices into a powerful sales tool for…
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Gerry Moran
05/03/2015
The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war. Providing a spectacular experience is more sustainable! What Is Customer Experience And Why Is It So Important? Customer experience is your customer’s perceptions of his or her relationship with…
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Gerry Moran
12/29/2014
Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy. No, I am not talking about a Bible-like evangelist. I’m talking about an even more efficient way of spreading the word about your company – the social media evangelist who sits inside your business. He works for your company and has an entirely different social network that can be reached by your business’s owned for paid channels. If you unleash the power of your company’s individual evangelists within an…
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Gerry Moran
10/28/2014
We need to end the love affair we have with the social media engagement metric. It’s time to break off the engagement and begin to ask the hard questions to understand how to measure the meaningful triggers that convert customers into long-term relationships. How many times have you heard a marketer who sets a business goal to drive ‘engagement?’ What does that metric really mean, anyway? The definition of social media engagement is so broad that it’s almost meaningless in the context with the ability to impact business. The Definition…
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Gerry Moran
09/12/2014
79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact of this commiserating on your big brand or small business. Ouch! Words really do hurt! http://www.youtube.com/watch?v=kCysb4_-4jU My great grandmother Michelina used to tell me while we were watching Lone Ranger reruns and old cowboy movies, “Gerry, keep your ear to the ground and you will know how to solve a problem before it becomes a problem.” Little did I know…
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Gerry Moran
08/27/2014
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Before you jump and make changes, you need…
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Gerry Moran
08/26/2014
Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine. Your Facebook Messaging Doesn’t Reach All Of Your Followers You see, 58% of small businesses use Facebook at their primary online marketing machine. While 43% do not know if it’s even working for them. Yikes! Talk about driving in a snowstorm. I speak with hundreds of small businesses every year and…
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