Social Media Strategy

Internal subject matter experts will be 2021’s social media B2B influencer rock stars. These subject matter experts, or internal influencers, are demand generation machines. Yours might need a little tune-up, though.

But, if a Social Media Expert (SME) speaks and no one hears them, are they really a SME?

It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance.

Many brands govern their social media program with documented strategy and policy. And, there are many more brands who don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills.

We all need to go to the social media doctor to get a check-up once a year. This self-management helps us understand where we are strong and where we need to make a little improvement in our social media and content lives so we can be the best that we can be.

Much like checking up on our personal health, it makes sense to check up on our social media health … especially since the world of social media is changing so much! What worked 12 months ago certainly has changed. And, if we keep on doing the same things and expect different results, like more sales, then that definition is insanity!

YouTube video posts need to be a key tool in your B2B marketing tool kit. 

58% of B2B marketers rate videos as the most effective content marketing tactic.  One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute. 

The Perfect YouTube Post Blueprint will help you create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you own the pres-sales touch and conversation!

Have you heard the term “vanity metrics”? Vanity metrics are about SIZE. The bigger the better—more Twitter followers, etc. We need to challenge ourselves to think beyond them: How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI — return on interesting.

Have you ever thought you might need a change in social media marketing plans? Do you need a digital agency? Or, do you need a social media marketing consultant? If you are not quite sure if you need a social media coach, then ask yourself these questions.

Do you know how to use Twitter to send the right message to the right audience at the right time— without making a mistake?

My great Aunt Agnes used to say, “Don’t’ say anything in public that you wouldn’t want others to hear—especially on Twitter.” How right she is! How disastrous would it be if you sent a private Tweet only meant to be seen by your close friend or business associate, but you blasted it to 10,000 followers?  It’s happened before with Weinergate and Farvegate. They are Twitter disasters that are hard to forget!

With only 280 characters in play, it seems pretty simple to write the perfect tweet!

How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think about how it works. Are you one of the 80% B2B companies using Twitter, but not quite sure if you are putting out tweets that are driving business?  (source: Brafton)

Before you launch that next social media channel for your tech brand or consulting company, think twice!

Starting channels for the wrong reasons or without the right resources can hurt your brand!

Ask yourself these questions, and then make your move.