45% of today’s B2B buyers are doing more pre-purchase research. They act like B2C consumers. Their native behavior includes seeking out research, opinions, and ideas from content communities to help them decide.Read more
Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!
Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.Read more
Do you have the recipe to create the best social media and content marketing strategy? Something tasty and enjoyable to keep your community coming back for more?
Think of your marketing content as a delicious cake. And think of your social media channels as a means to deliver that cake. How are you serving up messaging to your clients? Is your audience coming back for seconds?
We’ve all seen the long Sunday-morning lines at our favorite bakery, donut, or pastry shop. What is it that keeps customers coming back each week? Well, whatever it is, it’s part of a fully baked and delicious strategy!Read more
This blog post will help you understand how to use customer-centric content marketing to make a quicker sale and build a better relationship with your client.
While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky.
The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to, or a lesson, it behooves you to set it up for success so others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can do the following things to make your video work harder on being found!Read more
Many B2B marketers don’t try blogging it because it is hard.
There’re too many moving parts. When they do try it, it is sometimes with the wrong resources. Great blogs you can guide your customers along their journey. Why is this blogging activity important for you? There are three key reasons.Read more
I’ve done a lot of blog coaching over the past ten years to help marketers, executives, and business owners reach their goals. Blogging goals vary and can include a range of objectives, from positioning one as a thought leader to increasing leads. We started each session with a review of best-practice blogging tips.Read more
Do you know how to blog? What if they had instructions like IKEA provides to help you get started?
I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together!Read more
Live B2B events are about starting conversations, accelerating pipeline, and continuing the post-event connections.
Here are five content-creation strategies while attending any live event or trade show.Read more
Who says an 80’s rock band, like Van Halen, can’t teach us about content marketing? I was perusing my photos from a 2012 Van Halen concert I attended and was struck by the social media and content marketing lesson that there was hidden in this great rock and roll experience!Read more