Content Marketing

45% of today’s B2B buyers are doing more pre-purchase research. They act like B2C consumers. Their native behavior includes seeking out research, opinions, and ideas from content communities to help them decide.

Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!

Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.

The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to, or a lesson, it behooves you to set it up for success so others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can do the following things to make your video work harder on being found!

Many B2B marketers don’t try blogging it because it is hard.

There’re too many moving parts. When they do try it, it is sometimes with the wrong resources. Great blogs you can guide your customers along their journey. Why is this blogging activity important for you? There are three key reasons.

I’ve done a lot of blog coaching over the past ten years to help marketers, executives, and business owners reach their goals. Blogging goals vary and can include a range of objectives, from positioning one as a thought leader to increasing leads. We started each session with a review of best-practice blogging tips.

Do you know how to blog? What if they had instructions like IKEA provides to help you get started?

I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together!

Live B2B events are about starting conversations, accelerating pipeline, and continuing the post-event connections.

Here are five content-creation strategies while attending any live event or trade show.

Who says an 80’s rock band, like Van Halen, can’t teach us about content marketing? I was perusing my photos from a 2012 Van Halen concert I attended and was struck by the social media and content marketing lesson that there was hidden in this great rock and roll experience!