Content Marketing

by Gerry Moran Gerry Moran No Comments

40 Red Flags Indicating Your Content Strategy Needs Help

Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!

Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.

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by Gerry Moran Gerry Moran No Comments

9 Ingredients for a Better Social Media and Content Marketing Strategy

Do you have the recipe to create the best social media and content marketing strategy? Something tasty and enjoyable to keep your community coming back for more?

Think of your marketing content as a delicious cake. And think of your social media channels as a means to deliver that cake. How are you serving up messaging to your clients? Is your audience coming back for seconds?

We’ve all seen the long Sunday-morning lines at our favorite bakery, donut, or pastry shop. What is it that keeps customers coming back each week? Well, whatever it is, it’s part of a fully baked and delicious strategy!

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by Gerry Moran Gerry Moran No Comments

How to Be The Most Viewed YouTube Video

The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to, or a lesson, it behooves you to set it up for success so others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can do the following things to make your video work harder on being found!

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by Gerry Moran Gerry Moran No Comments

The Power of B2B Blogging

Many B2B marketers don’t try blogging it because it is hard.

There’re too many moving parts. When they do try it, it is sometimes with the wrong resources. Great blogs you can guide your customers along their journey. Why is this blogging activity important for you? There are three key reasons.

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by Gerry Moran Gerry Moran No Comments

9 Blogging Best Practices

I’ve done a lot of blog coaching over the past ten years to help marketers, executives, and business owners reach their goals. Blogging goals vary and can include a range of objectives, from positioning one as a thought leader to increasing leads. We started each session with a review of best-practice blogging tips.

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by Gerry Moran Gerry Moran No Comments

How To Blog in 500 Words

Do you know how to blog? What if they had instructions like IKEA provides to help you get started?

I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together!

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