Content Marketing

You cannot have a successful blog unless you can measure it.

My first-grade teacher, Sister Christine, always said, “The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals, and then measure your performance.” Whether it was with a ruler, a calculator, or simple checklists, the good Sister also noted that there were many simple tools to help measure success. Sister Christine could be very inspiring with the ruler to encourage and measure our educational success, if you know what I mean!

Content marketing strategy has always been a key topic of discussion with my years of social media coaching and consulting over the past 15 years. No matter the marketing goal or how well-built the “rails” of the system are, it is content that is king and is the fuel that will make the “train” run and a strategy succeed.

Do you know how to write a blog post that gets found, read, and shared? This perfect blog post blueprint can help.

Writing the perfect blog post is like building a house. With a mix of strong materials and a good blueprint to guide, you can create a rich space to host a growing collection of returning visitors. Your blog similarly needs to have great content in a great format to be successful.

Social selling can eliminate the cold call. Only if you add value and start to teach your clients before you have your first live interaction.

You who are on the road must have a social selling code that you can live by. Can the classic rock and folk band Crosby, Stills, Nash, and Young teach us a social selling lesson? Probably not, but they can certainly inspire how today’s social sellers teach and coach customers to help them make more or save more money for their businesses.

Great content is the key to social selling success. Better content leads to better sales conversations.

So, get out your social selling umbrella because it’s going to “Rain” clients from your social selling content.

Everything runs better with good content marketing. Customers. Businesses. Teams.

Have you ever pondered the strong connection between donuts and content marketing? It’s a delicious thought! I just returned from a Sunday morning trip to the new Dunkin’ Donuts store in my neighborhood and was hit over the head with a content marketing lesson like a stale baker’s dozen of glazed donuts falling off the top shelf of a bakery!

Effective social media content is a lot like a great cup of coffee.

People read great content or drink the cup of coffee and go “Mmmmm.” Like a great cup of coffee that requires great ingredients, a great piece of content requires … well, great content! For my coffee, I prefer freshly ground beans from Trader Joe’s. To brew the best tasting coffee cup, I use my favorite filters to make sure I get the taste just right!

Does your content marketing sing? Would it pass the audition of your readers? If you’re not sure, then these three lessons from reality talent shows might help.

Shows like The Voice and American Idol provide incredible content marketing advice … for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own?

The life of a tweet only last 18 minutes. Not very long at all. So, how do you make them last a little longer?