9 Ways to Brew Up Some Tasty Social Media Content

by Gerry Moran

Effective social media content is a lot like a great cup of coffee.

People read great content or drink the cup of coffee and go “Mmmmm.” Like a great cup of coffee that requires great ingredients, a great piece of content requires … well, great content! For my coffee, I prefer freshly ground beans from Trader Joe’s. To brew the best tasting coffee cup, I use my favorite filters to make sure I get the taste just right!

With my social media content, I use great sources of information, and I also put all this content through this 9-step filter process to make sure it delivers maximum value to the reader. I want every reader of my content to say Mmmmm-more!

MarketingSherpa reports that content marketing can convert 30% more organic traffic into high-quality sales leads than advertising. Also, 60% of consumers in another survey believe content marketing helped them make better purchasing decisions.

When I worked as a digital strategist on the agency side, we created a similar filter to the one presented below when presenting ideas to the clients. This filtered approach proved to be very successful with our ideas, even helping us to win awards.

During my time at a global software brand leading the social media strategy in North America, we adjusted this filter-approach to help develop great content for our B2B customers and prospects. The Content Marketing Institute reports that 87% of B2B companies use social media to distribute their content.  I want to share a simple infographic with you to help you deliver your content with social media.

9 Filters To Brew Up Some Tasty Social Media Content!

Before you press that send button with your next set of messages, make sure it passes each of these 9 filters!


Sit back and pour that great cup of coffee, and put your messages through these filters. Remember, your readers run on great content (Dunkin Donuts reference for my readers in Europe, Latin America, and Asia!).

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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