How to Increase the Life of a Tweet?

by Gerry Moran

The life of a tweet only last 18 minutes. Not very long at all. So, how do you make them last a little longer?

There is nothing better than a 6-ingredient recipe, especially with it’s a recipe to make your tweets last longer. My great-grandmother Michelana used to make this awesome 6-ingredient cake that would be gone in minutes after serving. Contrary to her delicious recipe, I want to give you a 6-ingredient recipe to make your tweets last longer than her cake did!

Twitter Recipe | | @GerryMoran copy

There is no ‘Twitter Timer” to let you know the beginning and end of your tweet. Yes, you know when you send it; however, you can’t really know when it expires. There isn’t even a grand gatekeeper at Twitter that can tell us. Various research sources help us get a better handle on a tweet’s life by observing retweets and clicks. So, retweets and clicks are our indicators, or ingredients, to help us extend a tweet’s life.

We do know that the mean life of a tweet is about 18 minutes. The blog reports that an average tweet takes 18 minutes for a retweet to occur. GaggleAmp also reports:

  • 73.8% of the clicks occurred in the first hour
  • 85.0% of the clicks occurred in the first 12 hours
  • 92.5% of the clicks occurred in the first 48 hours

Why is it important for you to make your tweets last as long as possible? So you can deliver your message to more people over a longer stretch of time.

The 6 Key Ingredients To Extend The Life Of A Tweet

  1. Use 1 -2 Hashtags In Each Of Your Tweets. Buffer reports that tweets with 1 or 2 hashtags get 21% more engagement, which means it will get retweeted and last longer.
  1. Include A Link In Your Tweets. Research indicates that tweets with links are 86% more likely to be retweeted.
  1. Get More Twitter Followers. Tweets from accounts with more followers get retweeted more than those accounts with fewer followers, reports research from
  1. Blend In Your Voice. Sometimes facts and figures are great ingredients for a Tweet. However, if you blend in your voice, you make it your own, so your readers will keep coming back for more!
  1. Place In A 100-Character Container. Tweets can fit 280 characters, but why fill up the container. You need to keep some room at the table so people can easily share it with others!
  1. Serve In The Afternoon. Many studies indicate Tweeting in the afternoon drives the most retweets. So, serve up your hot ones in the afternoon to increase the life of your Tweets!

Do you have a success story to share that demonstrates longer-lasting tweets? If so, please share below. Or email me at

Good luck with this 6-ingredient recipe to make your tweets last a bit longer. And as my great-grandmother, Michelena, says, “yes, you truly can have your Twitter cake and eat it too.”

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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