Gerry Moran
12/25/2013
Did you catch the content marketing lesson during The Christmas Story marathon on TBS this holiday? Since 1983, we’ve been drinking up the Ovaltine content marketing story on The Christmas Story. Ovaltine almost pulled off the perfect execution of using storytelling to generate awareness, engagement and generating a sale with Ralph! It’s critical for brands to understand the power of storytelling to reach and involve customers so they will “buy stuff”. It may take a little longer to take this storytelling route, than a direct-respond email or telemarketing. However, it’s…
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Gerry Moran
12/13/2013
This article first appeared on Citeworld.com and was authored by Ron Miller. Businesses are flocking to social media today because they understand at some level that customers are there and they need to be there with them. But there’s always been a sticky question about return on investment in social media and whether it drives sales. As Moran put it, we’re all in the business selling stuff and any social media effort has to be geared toward that ultimate goal. David Meerman Scott, who has been preaching about the value…
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Gerry Moran
11/29/2013
Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest. Brands need to fish where the fish are, and they are on all three platforms. Tumblr, with its Instagram-meets-blogging positioning, is a channel that is under-represented by…
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Gerry Moran
11/09/2013
Shows like The Voice and American Idol provide incredible content marketing advice …for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own? Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original…
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Gerry Moran
10/13/2013
The new buyer journey revolution will not be televised and is happening without you and your participation. The decision maker’s native buying behavior is changing. Customers rely less on the companies from whom they are going to make a purchase when framing their requirements and narrowing down the choices. They are changing their native behavior with how they are making their purchases. How big is the power of the new consumer? Look at the recent change in actor for the upcoming movie, 50 Shades Of Grey. My guess is that power of the…
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Gerry Moran
09/29/2013
My first-grade teacher, Sister Christine, always said, “The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals and then measure your performance.” Whether it was with a ruler, a calculator or simple checklists, the good Sister also noted that there were many simple tools to help measure success. And, Sister Christine could be very inspiring with the ruler to encourage and measure our educational success if you know what I mean! These measurement lessons…
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Gerry Moran
09/27/2013
Get out your umbrella, because it’s going to “Rain” social selling content. Now, the question is how big of an umbrella will you need? Are you going to be the “Rain King”? Or, are you going to figure out what to do with “Purple Rain”, which is pretty much useless. That answer depends on how big of a rainmaker that you can be using social selling content! Are you going to make it drizzle or are you going to make it pour? Just like a good harvest of crops depends…
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Gerry Moran
09/22/2013
Have you ever pondered the strong connection between donuts and content marketing? It’s a delicious thought! I just returned from a Sunday morning trip to the new Dunkin’ Donuts store in my neighborhood and was hit over the head with a content marketing lesson like a stale bakers dozen of glazed donut falling off the top shelf of a bakery! For months, I had been meaning to stop into this new Dunkin’ Donuts store; however I could never figure out to get into the parking lot. Lacking clear direction to reach the…
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Gerry Moran
09/12/2013
You are a key player on your company’s team and knowing how to retweet is an important skill to have to be successful. It’s like my basketball coach would always tell us before each game “There is no ‘u’ in ‘team’ and, to win we all need to contribute our personal skills. Flash ahead 40 years, and that advice applies to your individual role with your company’s social business strategy. You are a powerful brand advocate and team member for your company. You are the only one that can give…
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Gerry Moran
09/01/2013
My last day of vacation in Rehoboth Beach presented a great content marketing lesson courtesy Dogfish Head Craft Brewery’s brewpub. Imagine craft beer pouring on some great social media ideas! How could life be so good to a social media marketer? The Dogfish brewpub’s fresh and creative approach to craft beer creation provides a wonderful lesson for us all on to take an off-centered look at our own content marketing strategy. Four-pack Of Off-Centered Homemade Content Marketing Inspiration From Dogfish Head Craft Brewery Brew Up Small Batches Of New Content…
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