Content Marketing

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.”

So, let’s talk about a simple content marketing strategy!

What can we learn about content marketing from a craft beer brewery like Dogfish Head?

At the end of one of my last days of vacation in Rehoboth Beach a few years ago, I experienced a great content marketing lesson courtesy of Dogfish Head Craft Brewery’s brewpub (the old one). Imagine craft beer pouring on some great social media ideas! How could life be so good for a social media marketer?

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds?

Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients?

Many of us started our content marketing careers, delivering newspapers in our local communities. What a great lesson in sales, customer service, marketing, and being social!

In the days before social media, social selling, and content marketing,  people consumed content via newspapers. And, some of that native behavior still exists! However, your self-promotional use of Twitter is likely missing the mark because it is just not newsworthy.

Is gated content worth the relationship currency you’re asking your customers to pay?

What you think is valuable content may be considered worthless to the customer on their buying journey!

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”

If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja, or king to answer.

If no one will read your blog post, is it worth writing?

Hmmm. Now that’s a question for a content marketing guru, ninja, or king to answer.

Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders, and executive leadership to write blogs. These subject matter experts (SME) are excellent reputation-building resources for a brand. This blogging ‘win’ is huge, since only a few years ago, finding in-house content creators was like finding a four-leaf clover.