Content Marketing

Can posting the right content for the right customer on the right channel at the right time really speed up a sale?

When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only a call-blitzing sales rep could make a sale close faster.

80% of B2B decision-makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn monthly for business purposes, says Marketing Charts. I’d call these communities the customer content kingdoms!

I read all of my email. Even some email that some would say junk. It’s a great source of content marketing strategy.

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you!

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice.

In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million-dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging.

Are you wondering how to start a blog? Do you have a blog and don’t know where start your next post? You aren’t alone! Here’s how to cure blogger’s block.

Maybe your first or next great blog post still in your formulating in your head. You know that blogging for your business, or personal brand, is a great idea. But, how do you start a blog? The number one question I receive from individual and brand bloggers is “What do I blog about?”

There’s a content marketing lesson packaged in the famous Christmas Story movie. Perhaps you’ve seen it?

Since 1983, we’ve been drinking up the Ovaltine content marketing story on The Christmas Story. Ovaltine almost pulled off the perfect execution of using storytelling to generate awareness, engagement, and generating a sale with Ralph!