Content Marketing

by Gerry Moran Gerry Moran No Comments

7 Must-Read Tips to Simplify Your Content Marketing

Forrest Gump tells us, “Stupid is as stupid does.” If that is the case, we should stop being stupid with our annual content marketing planning. Rather, the new quote should be, “Simple is as simple does.”

Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.

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by Gerry Moran Gerry Moran No Comments

Blogging is Social Selling’s Secret Weapon

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights.

You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny.

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by Gerry Moran Gerry Moran No Comments

Stop Counting on Social Media Content to Drive Sales

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice.

In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million-dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging.

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by Gerry Moran Gerry Moran No Comments

5 Ways to Cure Blogger’s Block

Are you wondering how to start a blog? Do you have a blog and don’t know where start your next post? You aren’t alone! Here’s how to cure blogger’s block.

Maybe your first or next great blog post still in your formulating in your head. You know that blogging for your business, or personal brand, is a great idea. But, how do you start a blog? The number one question I receive from individual and brand bloggers is “What do I blog about?”

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by Gerry Moran Gerry Moran No Comments

Does Your Content Marketing Need to Be Decoded?

There’s a content marketing lesson packaged in the famous Christmas Story movie. Perhaps you’ve seen it?

Since 1983, we’ve been drinking up the Ovaltine content marketing story on The Christmas Story. Ovaltine almost pulled off the perfect execution of using storytelling to generate awareness, engagement, and generating a sale with Ralph!

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