We address complex social media, content, and marketing issues with actionable ideas.
About feature 2
We address complex social media, content, and marketing issues with actionable ideas.
About feature 2
Forrest Gump tells us, “Stupid is as stupid does.” If that is the case, we should stop being stupid with our annual content marketing planning. Rather, the new quote should be, “Simple is as simple does.”
Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
Read more
Can posting the right content for the right customer on the right channel at the right time really speed up a sale?
When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only a call-blitzing sales rep could make a sale close faster.
Read more
Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations.
Read more
I read all of my email. Even some email that some would say junk. It’s a great source of content marketing strategy.
One man’s ‘junk’ email is another man’s content marketing ‘treasure.’ You just need to embrace the ‘Oscar The Grouch editorial manager’ in you!
Read more
86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights.
You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny.
Read more
You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice.
In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a million-dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging.
Read more
Are you wondering how to start a blog? Do you have a blog and don’t know where start your next post? You aren’t alone! Here’s how to cure blogger’s block.
Maybe your first or next great blog post still in your formulating in your head. You know that blogging for your business, or personal brand, is a great idea. But, how do you start a blog? The number one question I receive from individual and brand bloggers is “What do I blog about?”
Read more
There’s a content marketing lesson packaged in the famous Christmas Story movie. Perhaps you’ve seen it?
Since 1983, we’ve been drinking up the Ovaltine content marketing story on The Christmas Story. Ovaltine almost pulled off the perfect execution of using storytelling to generate awareness, engagement, and generating a sale with Ralph!
Read more