5 Ways to Cure Blogger’s Block

Are you wondering how to start a blog? Do you have a blog and don’t know where start your next post? You aren’t alone! Here’s how to cure blogger’s block.

Maybe your first or next great blog post still in your formulating in your head. You know that blogging for your business, or personal brand, is a great idea. But, how do you start a blog? The number one question I receive from individual and brand bloggers is “What do I blog about?”

Is this your situation? Do you have a case of beginner blogger’s block? That is, the inability to put fingers to keyboard to create findable, readable and actionable customer content?

It’s important for you to move beyond this obstacle and start to use blogging as the building blocks of your business or brand. Turn your blog into your “24-7 salesman” to answer customer-service inquiries or buying-related questions. This content destination will help customers learn more about your business while you are not open for business!

With 42% of people reading a blog daily, you need to get over your roadblock and start to ‘fish where the blog-reading fish’ are. They are biting. And, with B2C and B2B blogging companies generating up to 81% more leads than non-bloggers, also reported by HubSpot, you need to be casting the content bait to catch these blog-reading fish!

5 Ways To Cure Your Blogger’s Block And Start A Blog Post

Are you are still asking what good blogging does? If so, then consider these five key benefits and how to activate them to  derived get over your blogger’s block.

1. Great blogging provides content that answers readers questions

Create your blog posts to anticipate customer questions. Answer customer questions with a post before they turn into email inquiries or phone calls; helping you service the customer and build a relationship without being there! This approach will also save you time and money! Turn this relationship-building opportunity into a great customer connection by writing ten blog posts to answer the most popular questions you receive on your site, in your store, on the phone, or are passed on from your sales force.

2. Successful blog content is findable and relevant

With 89% of the consumer’s buying journey beginning with a search engine, reported by Fleishman-Hillard, blog content needs to be findable by customers and prospects. Put your blog in that “search light” by leveraging Google’s AdWords keyword tool to identify the terms for which your potential customers are searching. Use these keywords to kick-start ten blog post ideas and break your blogger’s block.

3. Reliable blog content builds customer assurance

Dimensional Research reports 90% of consumers say their buying decisions are influenced by online reviews. Technorati indicates that blogs are the 3rd most influential consumer purchase source. Great blog content helps you build trust before the customer ever contacts you, making that first touch a second  and more familiar contact. Start to get on the trusting side of your customers by writing ten posts based on key secondary research facts customers should consider when making their decisions.

4. Valuable blog content adds value to the B2B buyer’s journey

With up to 70% of the buying decision being made before the you enter the picture, whether you are a brand or a sales executive, getting in front of the conversation earlier is paramount to your success. Connecting earlier in the sales cycle helps you frame the buying needs and gain an edge with the customer. Great blog posts help you add value to the process.  Your value-add content helps customers ask the questions they are not asking … but should be. Many customers don’t know what they don’t know, so use your experience to write ten posts on the questions that your customers should be asking is very valuable. These value-add posts will help you build trust and begin to use your content as the go-to comparison resource.

5. The best blog content helps to solve a customer’s problem

Help customers solve a problem by sharing your ten of your real-life customer experiences to show how others have handled a their similar purchase requirements.

Do you have another way that you cured your blogger’s block? If so, please share below. Or contact me directly at gerry@marketingthink.com

Follow these ideas and you will have fifty blog posts in no time to spread over 50 weeks! You’ll beat your blogger’s block while developing building blocks for your business!

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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