10 Native Behaviors To Build Your Social Business Strategy

Social Business Strategy

The foundation of a social business-strategy needs to be built on connecting with the customer’s native buying behavior. My great-grandmother, Michelena, used to say, “I can’t make a great meal unless I know who I am cooking for”. A great social selling, marketing and business lesson from a Polish cook! Why is this lesson important? If we know how customers natively act, then we will have a better chance to meet business goals; especially if their behavior is leveraged instead of asking them to change. Brands that figure out how…
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10 Steps To Be A LinkedIn MVP – Most Viewed Profile

LinkedIn MVP - Most Viewed Profile

Do you know how to be the MVP – Most Viewed Profile – on the LinkedIn All Star Team? Yes, it’s easy to earn a spot on the All-Star LInkedIn team. However, in this time where it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition. True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. Follow 10 simple strategic steps to take home the LinkedIn…
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10 Ultimate Steps Be A LinkedIn All-Star!

LinkedIn All Star Chuck Taylor

Have you ever dreamed of being an NBA, NFL, MLB or even LinkedIn All-Star? The first 3 teams might be hard to make, even if you think can still go pro! However, you can make the LinkedIn All Star team and move on to social stardom by following 10 key steps. It’s very important for you to be a LinkedIn All Star since it will help your brand be found and make a difference. Face it, with over 1 billion name searches on Google, you need to be able to…
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Your LinkedIn Profile Read Like a NY Times Best Seller?

LInkedIn Profiles Are LIke NYT Bestseller Books

Your LinkedIn Profile needs to be like a book on the New York Times bestseller list. In fact, it needs to read like a best-selling self-help book for you to be successful. Don’t write it like it’s your biography so a recruiter can find you. Craft it in a customer-centric way, so your readers understand how your background and skills can help them! If you write it this way, then you will both be helping yourself! Your customers, prospects, and connections are guilty of judging a ‘book’ by its cover….
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These Are A Few Of My Twitter Favorites Things

I simply remember my Twitter Favorites things and then I don’t’ feel so bad. If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if I could first start a relevant and personal conversation with her. To prepare for my first contact with her I would listen to her sing … My Favorite Things. She organized her favorites, like “raindrops on roses and whiskers on kittens”, so it would be easy for me to find them. Once I found them it would be easy…
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Do You Have The Social-Business Home Field Advantage?

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their messaging? If so, then it’s time to work on YOUR social-business home field advantage. If you are not your customer’s home team, then it’s time to work on some social-media and content strategy. 38% of organizations are reaching customers primarily through social means (Source: McKinsey) and 75% of people use social media to make a purchase decision. These social media plays will…
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How Can Fix Your Personal Branding?

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
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The Role Of Timing With Your Marketing Strategy

As the greatest rock and roll band of our time, The Rolling Stones, say … “Time is on our side”, especially when it comes to creating a winning content and marketing strategy. You can have the greatest blog posts, videos, infographics, slides or resources in the world, however if you do not consider the role of timing you may miss out! Timing is something you have complete control over; deploying content, responding to an inquiry, and keeping the user experience as simple as possible. Timely response, execution, user experience and…
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10 Killer Social Media & Social Selling Infographics

Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! 10 Best Social Media & Social Selling Infographics How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. Use this no-nonsense approach to creating a tweet to connect with the people and businesses you want to…
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SMART Goals To Get Your Social Media Strategy In Shape


Does your new year’s social media resolution involve getting in shape? Or, as Hanz and Franz would have said, are you ready to “pump up” the effectiveness of your social media? If a social shape-up is in the cards for you, make sure you set yourself up for a winning hand. There is no better way to break your resolution and lose the game than with the lack of specific, measurable, achievable, realistic and time-based goals – SMART goals. I just returned from the gym for the first time in…
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