Social Media

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10 Ultimate Steps Be A LinkedIn All-Star!

02/16/2014 8 Comments

LinkedIn All Star Chuck Taylor

Have you ever dreamed of being an NBA, NFL, MLB or even LinkedIn All-Star? The first 3 teams might be hard to make, even if you think can still go pro! However, you can make the LinkedIn All Star team and move on to social stardom by following 10 key steps. It’s very important for you to be a LinkedIn All Star since it will help your brand be found and make a difference. Face it, with over 1 billion name searches on Google, you need to be able to…
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Personal Branding, Social Media

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Your LinkedIn Profile Read Like a NY Times Best Seller?

01/26/2014 5 Comments

LInkedIn Profiles Are LIke NYT Bestseller Books

Your LinkedIn Profile needs to be like a book on the New York Times bestseller list. In fact, it needs to read like a best-selling self-help book for you to be successful. Don’t write it like it’s your biography so a recruiter can find you. Craft it in a customer-centric way, so your readers understand how your background and skills can help them! If you write it this way, then you will both be helping yourself! Your customers, prospects, and connections are guilty of judging a ‘book’ by its cover….
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Personal Branding, Social Media

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These Are A Few Of My Twitter Favorites Things

01/06/2014 3 Comments

I simply remember my Twitter Favorites things and then I don’t’ feel so bad. If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if I could first start a relevant and personal conversation with her. To prepare for my first contact with her I would listen to her sing … My Favorite Things. She organized her favorites, like “raindrops on roses and whiskers on kittens”, so it would be easy for me to find them. Once I found them it would be easy…
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Social Media

Do You Have The Social-Business Home Field Advantage?

01/04/2014 2 Comments

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their messaging? If so, then it’s time to work on YOUR social-business home field advantage. If you are not your customer’s home team, then it’s time to work on some social-media and content strategy. 38% of organizations are reaching customers primarily through social means (Source: McKinsey) and 75% of people use social media to make a purchase decision. These social media plays will…
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Small Business, Social Media

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How Can Fix Your Personal Branding?

01/02/2014 0 Comments

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
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Personal Branding, Social Media

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The Role Of Timing With Your Marketing Strategy

12/31/2013 3 Comments

As the greatest rock and roll band of our time, The Rolling Stones, say … “Time is on our side”, especially when it comes to creating a winning content and marketing strategy. You can have the greatest blog posts, videos, infographics, slides or resources in the world, however if you do not consider the role of timing you may miss out! Timing is something you have complete control over; deploying content, responding to an inquiry, and keeping the user experience as simple as possible. Timely response, execution, user experience and…
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Social Media

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10 Killer Social Media & Social Selling Infographics

12/29/2013 4 Comments

Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! 10 Best Social Media & Social Selling Infographics How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. Use this no-nonsense approach to creating a tweet to connect with the people and businesses you want to…
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Social Media, Social Selling

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SMART Goals To Get Your Social Media Strategy In Shape

12/27/2013 3 Comments

SMART Goals

Does your new year’s social media resolution involve getting in shape? Or, as Hanz and Franz would have said, are you ready to “pump up” the effectiveness of your social media? If a social shape-up is in the cards for you, make sure you set yourself up for a winning hand. There is no better way to break your resolution and lose the game than with the lack of specific, measurable, achievable, realistic and time-based goals – SMART goals. I just returned from the gym for the first time in…
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Small Business, Social Media

10 Things On My Social Santa List. What’s On Yours?

12/24/2013 0 Comments

Dear Social Santa, I tried dropping my Social Santa Christmas list to you at the mall this weekend, but the lines were too long! I thought that you’d rather receive a blog post or tweet instead of a letter since you are Social Santa and you do have a Twitter account, after all! The things I am asking for this year can help us all, big business bloggers, small business tweeters and social selling LinkedIn users to be better social media publishers. I want to make communication easy to read,…
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Social Media

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Follow The Yellow Brick Road To Find Your Twitter Followers

12/22/2013 2 Comments

If Twitter was around during the making of the Wizard Of Oz, then Dorothy would have had a follower strategy for Twitter! Since Dorothy followed the Yellow Brick Road, she was able to find relevant friends and organize her search for a way to return to Kansas! By developing a follower strategy for Twitter, you will increase your social network and find success too. Your strategy will help you to stay on track by using a solid following strategy and great content and messaging to receive a valuable pay out,…
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Social Media