Social Media Strategy

YouTube video posts need to be a key tool in your B2B marketing tool kit. 

58% of B2B marketers rate videos as the most effective content marketing tactic.  One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute. 

The Perfect YouTube Post Blueprint will help you create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you own the pres-sales touch and conversation!

Have you heard the term “vanity metrics”? Vanity metrics are about SIZE. The bigger the better—more Twitter followers, etc. We need to challenge ourselves to think beyond them: How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI — return on interesting.

Have you ever thought you might need a change in social media marketing plans? Do you need a digital agency? Or, do you need a social media marketing consultant? If you are not quite sure if you need a social media coach, then ask yourself these questions.

Do you know how to use Twitter to send the right message to the right audience at the right time— without making a mistake?

My great Aunt Agnes used to say, “Don’t’ say anything in public that you wouldn’t want others to hear—especially on Twitter.” How right she is! How disastrous would it be if you sent a private Tweet only meant to be seen by your close friend or business associate, but you blasted it to 10,000 followers?  It’s happened before with Weinergate and Farvegate. They are Twitter disasters that are hard to forget!

With only 280 characters in play, it seems pretty simple to write the perfect tweet!

How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think about how it works. Are you one of the 80% B2B companies using Twitter, but not quite sure if you are putting out tweets that are driving business?  (source: Brafton)

Before you launch that next social media channel for your tech brand or consulting company, think twice!

Starting channels for the wrong reasons or without the right resources can hurt your brand!

Ask yourself these questions, and then make your move.

B2B social media influencers can help small businesses, big brands and people reach an audience they cannot typically reach with their own marketing and messaging.

So, why wouldn’t a marketer want to find and set up a relationship with influencers to help them reach their business goals?

The Rolling Stones are truly an inspiration for any social media strategy, whether you are a small or large business! They are a great inspiration for how to continue to put out a relevant message no matter the channel—vinyl, Spotify, or Sonos.

Thinking outside of the box is key to develop your social media strategy. I invite you to dust off your old vinyl to find your Rolling Stones social media inspiration!

Do you know how to retweet? Do you understand the nuances of retweeting to ensure your messaging works as hard as possible? If not, then this guide to retweeting can help!