10 Steps to Learn How to Retweet the Right Way

by Gerry Moran

Do you know how to retweet? Do you understand the nuances of retweeting to ensure your messaging works as hard as possible? If not, then this guide to retweeting can help!

You are a key player on your company’s team and knowing how to retweet is an important skill to have to be successful. It’s like my basketball coach would always tell us before each game, “There is no ‘u’ in ‘team’ and, to win, we all need to contribute our personal skills. Flash ahead 40 years, and that advice applies to your individual role with your company’s social business strategy.

You are a powerful brand advocate and team member for your company. You are the only one that can give access to an audience that cannot be easily reached by your company. And, the easiest way for you to tap into your extended network is to retweet your company’s tweets. The power of the retweet is an easy way to activate your social business powers! But, do you know how to tweet and how to retweet? If not, then read on!

It is important to take ownership of how to tweet so you can use your social business powers to increase your company’s messaging effectiveness. By building up and reaching out to your social network, you can help extend your company’s or brand’s message over 10-fold! Maybe even more! In fact,

  • Dell reports that only 8% of a brand’s social media followers overlap with an individual coworker’s followers, which means your contacts are true assets to your company.
  • Gartner reports that 70% of people trust a person’s recommendation about a brand (e.g., at retweet) vs. 15% who directly trust a message from a brand. Your friends and network see you as an expert, and you need to leverage that positioning!

10 Steps To Learn How To Retweet

Do you have any other retweet tips? If so, please share them below. Or, contact me directly at gerry@marketingthink.com.

You are a key team member of your company’s social business team, and you can help increase your impact on its messaging strategy. Retweeting is just one way to help.

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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