The Perfect LinkedIn Profile Blueprint

by Gerry Moran

Do you have the perfect LinkedIn profile?

You can’t develop a complete and useful LinkedIn profile unless you have a plan. A blueprint helps you think through the step-by-step considerations, process, and personal branding decisions.

Using “The Perfect LinkedIn Profile Blueprint” will help make your social brand work a little harder for you!

I have worked with over 5,000 B2B professionals during the past ten years, helping them all with their LinkedIn makeovers and providing professional branding coaching. 

Only 50% of LinkedIn users have a completed profile—an enormous missed opportunity for you to be found and to position your social brand!

Gerry Moran

My biggest takeaway was that people wanted a blueprint to create their perfect LinkedIn profile. They needed a place to start. They needed to understand the details that went into building their reputation destination. Regardless if they used my services, the blueprint was a great place to begin the branding discussion.

Use this social media blueprint to help you build your perfect LinkedIn profile.

How to Build a Better LinkedIn Profile

Many executives, professionals, and students I’ve worked with just needed their profiles tweaked. They needed to refresh and highlight their trustworthy brand! Others need a complete LinkedIn makeover overhaul. While there are many platforms on which your brand can excel, your social brand’s critical component is your LinkedIn profile. LinkedIn is the digital hub for your professional experience. 

It’s important to invest some essential time into your profile.  Remember, it’s the first place your contacts will go to check you out before they actually meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!

A Few More Perfect LinkedIn Profile Ideas for You

I would love to know if you have a tip or trick for how you use LinkedIn! If so, please comment below or email me at

Good luck with fine-tuning your social brand with the Perfect LinkedIn Profile Blueprint! Once you update your profile, please reach out and link to me at

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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