Tag Archive: LinkedIn

10 Simple Ways To Think About Content Marketing

68% Don't Have A Written Content Plan - Gerry Moran

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher…
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30 LinkedIn Sales Triggers

30 LinkedIn Social Selling Triggers

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management…
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Stop Being Snubbed On The Buyer’s Journey!

If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges. Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. The Social Selling Facts 92% of customers would…
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Stop Being A LinkedIn Photo Loser!

linkedin profile and tinder

If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Sort of voted off the relationship island before you ever washed ashore.   Your picture is the first step to moving toward ‘hooking up’ with your customers and prospects. If they swipe left, then you’d be left in the dark and your chances to connect with…
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Are You InTouch With Your LinkedIn Strategy?

LInkedIn Touch | MarketingThink.com | Gerry Moran

Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships by paying attention to the relationship triggers, authentically messaging and paying attention to the little things.”   These B2B relationship-building tools and touchpoints are at your fingertips in your LinkedIn account. You just have to understand how to participate actively! LinkedIn gives us the opportunity to combine good connections and…
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Your Personal Brand’s Curbside Appeal Is Killing You

Personal Brand Curbside Appeal | MarketingThink.com | Gerry Moran

You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too. Think about it. You would never sell your house without making sure you presented it in the best light – mowing the lawn, painting the exterior and picking up around the property. The same goes for your small business, big company and personal brand on social media. When you say that you are able to solve problems with…
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Head In The Sand With Your Personal Brand?

Head in the sand with your personal brand?

Do headhunters find your background and value appealing? Or, is your head in the sand with your personal brand? If you grew up when televisions were black and white, you probably saw many Tarzan episodes where he was saving a jungle visitor from lions, tigers and … headhunters. Flash ahead to today and many job seekers want to run to headhunters, or recruiters, instead of running from them. However, not all recruiters find your ‘head‘ appetizing, or even know that it‘s there! They are not hungry for your background for a number controllable (by…
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Social Selling Is More Than A Set Of Tools

Social Selling Tools | MarketingThink.com | @GerryMoran

You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it. The same goes for social selling. You need the right social media and content tools to succeed, or at least come closer to meeting quota. However, the tools, like LinkedIn Navigator, alone do not equate to building a winning social selling program. You Need 3-part Blueprint To Succeed At Social Selling Successful sales organizations will…
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Break Off The Social Media Engagement

Social Media Engagement | MarketingThink.com | @GerryMoran

We need to end the love affair we have with the social media engagement metric. It’s time to break off the engagement and begin to ask the hard questions to understand how to measure the meaningful triggers that convert customers into long-term relationships. How many times have you heard a marketer who sets a business goal to drive ‘engagement?’ What does that metric really mean, anyway? The definition of social media engagement is so broad that it’s almost meaningless in the context with the ability to impact business. The Definition…
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15 Resources To Help Improve Your Personal Branding

Personal branding | MarketingThink.com

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could.     You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Before you jump and make changes, you need…
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