Personal Branding

If your LinkedIn profile was a book in a bookstore, would someone pull it off the shelf?

LinkedIn has over 660 million users in more than 200 countries and territories across the world. So, there are many ‘books’ on their bookshelf!

Your LinkedIn Profile needs to be like a book on the New York Times Best Seller List. It should read like a best-selling self-help book for you to be successful. But, don’t write it like a biography. Craft your profile in a customer-centric way. This approach helps your readers understand how your background can help them! Writing it this way will help both you and your potential contact!

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LinkedIn is an essential personal branding tool for every professional’s toolkit. Whether you are a sales professional, marketer, or newly minted college graduate, LinkedIn needs to be your go-to tool.

Because you can use send a LinkedIn message directly reach anyone in the world, it does not mean you should. It’s a powerful tool, so be careful!

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Do you need a LinkedIn profile makeover? How do you know it needs just a refresh or a total redesign? Are you sure your reputation destination is set up for success? Do you even know where to start to understand what you need to do with your personal branding?

To get significant results, you need to understand three things:  establishing your current state, determining your desired state, and assessing a way to close the gap!

Ask yourself these critical questions about your LinkedIn profile! 

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You may already have an All-Star LinkedIn profile. But, do you know how to be an MVP — a Most Viewed Profile?

Yes, it’s easy to earn a spot on the All-Star LinkedIn team. Almost 50% of members maintain that status. However, when it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition.

True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.

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If no one views your LinkedIn profile or posts, are you really on LinkedIn? Don’t worry about who can you see who views your LinkedIn profile. Worry if you have enough of the right people seeing you!

You can’t build your personal brand on LinkedIn unless people view your profile and posts. Only when they are viewed, can they get liked, shared, commented on, and clicked on!

Think of your LinkedIn profile as the personal branding engine. Your posts are the gas that fuels the engine.  Everything you publish on LinkedIn is trackable so you see how many people viewed it. Posts, videos, articles, and comments included. Some of your ‘gas’ might produce “economy-level” results, while others produce “premium” results. You will receive more earned media views when your network likes, shares, and comments on your posts.

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Do you know the best LinkedIn metrics to track?

You cannot manage your LinkedIn profile unless you can measure it. So, you better start measuring it since it’s your reputation destination.

How do you know if your LinkedIn profile is performing for you? Is it helping you meet your goals? How can you possibly keep your personal brand score if you don’t know how to measure its performance?

You need to understand the LinkedIn metrics to track.

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Do you know the social media superpowers hiring managers expect from recent college graduates? Are you guilty of any social media mistakes that you could fix? Are you aware of how your social media accounts may cost you your job?

The pressure is on for college graduates, Gen Z, and some Gen Y job seekers! Hiring managers expect you to be a social media expert—someone who can immediately help their business because of this “superpower.”

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