Personal Branding

Learn To Be A Social Media Jedi In 5 Steps

5 Steps Toward Being A Social Media Jedi At Your Company

How can you use social media to help support your company?  I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”.  So, I wanted to put together some first steps to help anyone to become a social media Jedi for their company. Most marketers with whom I spoke at SAPPHIRENOW are comfortable with activating  social media messaging on official company Twitter and Facebook channels. However, when it comes to activating…
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How To Build The Perfect Instagram Profile

The iPhone and other smartphones are now the most used cameras in the world, which means you need to be thinking about using Instagram for business! Is your Instagram profile or account up for the challenge? Your customer base is a collection of picture takers, picture searchers and picture users, so you are missing out if you are not a part of the conversation! Instagram has 100 million users who have taken over 4 billion photos (as of April 2013), so your customers are using it daily. This mass adoption…
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How To Build The Perfect Pinterest Profile For Business

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M, continues to grow, and it has become the fourth-largest web traffic referral source behind Google, direct and Facebook. However, small businesses and enterprise software companies continue to challenge the utility of using Pinterest for business outside of promoting crafting and food to women. Hmm. More businesses are truly becoming crafty with their use of by Pinterest for business … and I do not mean the crafty use of…
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Unleash Your Social Business Super Powers

Unleash Your Social Business Super Powers

With great social media power comes great social business responsibility! Clark Kent, Bruce Wayne and Britt Reid all used their super powers on some level whether or not they were wearing their cape, bat ears or green mask. You are a key part of your company’s social business strategy. You must use your social media power to make your social business world a better place! We are in the “infancy”, “just beginning” and “early days” of social business says a recent MIT Sloan study. This 2012 research study reports that…
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How To Build The Perfect Google+ Profile Blueprint

Are you one of the 70% of brands with a Google+ profile or presence? How many of you want to use Google+ but don’t know how to get started; even if it’s only creating your Google+  profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports…
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Your LinkedIn Profile Photo Is Scaring People

I have over 4,000 LinkedIn contacts, and I have seen it all when it comes to bad profile photos! With 43% of US marketers finding a customer through LinkedIn (1), it makes sense not to scare away potential customers then! No, this picture of my friend Frank is NOT me! Among my contacts, the most interesting examples are: topless women (at least it appears like that), people with a third hand on their shoulder, people jumping out of planes and there are even men with pets, including a tiger. When it…
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How To Build The Perfect Twitter Profile

Creating the perfect Twitter profile is much like creating the best curbside impression for your home. Like a home, you want to impress visitors with your outside view. You also want to fill the rooms in your home with equally impressive accoutrements to support your personal brand! It is important to have a twitterific Twitter profile, since customers and prospects will ‘visit you’ there to check out your social brand! This advice applies whether you are a craft brewery or an executive as SAP! And, much like a home that is on open house, the…
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