How to Take Your LinkedIn Profile to the Next Level

by Gerry Moran

You may already have an All-Star LinkedIn profile. But, do you know how to be an MVP — a Most Viewed Profile?

Yes, it’s easy to earn a spot on the All-Star LinkedIn team. Almost 50% of members maintain that status. However, when it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition.

True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.

Follow ten simple strategic steps to take home the LinkedIn profile MVP trophy, and seal more deals than your competition.

10 Steps to Earn LinkedIn Profile MVP Status

1. Customize your LinkedIn URL

A personalized URL makes it easier to remember your address. And when visually presented, it just makes a better impression. Edit your custom URL to eliminate the clunky numbers and move to something closer to your profile name. This new URL will help you to pass your MVP LinkedIn ‘signature’ to others more easily.

2. Complete your contact information

Tucked away in your ‘Edit contact’ section, be certain to list your email address, telephone numbers, and web sites with anchored text to help increase your search visibility. If LinkedIn is your reputation destination, then make it as easy as possible for your network to get in touch with you.

3. Add multi-media files

Your Featured section is the perfect place to showcase your visual highlights. Add infographics, videos, and slides presentations to your About and Experience sections. These content additions will help tell the story of you with a little more punch.

4. Secure recommendations from your network

Recommendations are the equivalent to your online reviews. Readers love them! Include at least ten recommendations from varied industry and company sources.

True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.

Gerry Moran

5. Amplify your accomplishments

There’s a great section on LinkedIn to humble-brag. Highlight your awards, publications, languages, and all the bright shiny career objects you have won! They will all be mapped to the position from where you earned them.

6. Write and post LinkedIn Articles

Write your ticket to expertise by including a regular schedule of posting on the LinkedIn Publishing Platform. Publications are the easiest way to establish your credibility to 1st, 2nd, and 3rd level contacts.

7. Offer up your Volunteer experience

Volunteer organizations are a great way to contribute to conversation starters with your contacts. Your network and potential network might be affiliated with similar organizations. Even if you are a CEO, make sure to list your volunteer work. That inclusion might lead to a better relationship or a press interview you didn’t think possible.

8. Join in on LinkedIn Groups

Join the maximum amount of 50 groups so that others can reach you directly by email. Pick five groups to follow closely and participate in a value-add (vs. sales) conversation. And, try to own the conversation in one of them to be THE expert!

9. Show others your Interests

You are the company you keep. So, follow the Influencers, Companies, and Schools to complement your brand.

10. Participate in on the Activity

The quickest way to get someone to know you is to share valuable and educational content — full of your point of view. People can find your posts on their feed when they follow you. They can also find them by looking in your LinkedIn profile’s Activity section.

Do you have any other tips to make your LinkedIn profile an MVP? If so, please share below, or reach out to me at gerry@marketingthink.com.

Do you need help becoming a LinkedIn All-Star or MVP? Send us an email, and we’re happy to set up a time to chat with you.

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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