4 Things to Know About LinkedIn Post Views

by Gerry Moran

If no one views your LinkedIn profile or posts, are you really on LinkedIn? Don’t worry about who can you see who views your LinkedIn profile. Worry if you have enough of the right people seeing you!

You can’t build your personal brand on LinkedIn unless people view your profile and posts. Only when they are viewed, can they get liked, shared, commented on, and clicked on!

Think of your LinkedIn profile as the personal branding engine. Your posts are the gas that fuels the engine.  Everything you publish on LinkedIn is trackable so you see how many people viewed it. Posts, videos, articles, and comments included. Some of your ‘gas’ might produce “economy-level” results, while others produce “premium” results. You will receive more earned media views when your network likes, shares, and comments on your posts.

LinkedIn Impressions Are Not Views

In the world of content currency, views are worth more than impressions. For example, if you are watching a TV show and a commercial comes on while you run to your refrigerator, the ad is considered an impression. It’s the chance of viewing an advertisement. However, if you sat and watched the commercial, then you’d be engaged. That engagement would count as a view.

5 Things that Impact LinkedIn Post Views

  1. Active audiences. If your network is not using the platform, then they will not see your posts.
  2. Network size.  Size determines how many people might view your update. If the LinkedIn algorithm gives you access to a subset of your audience, then the more significant the size, the bigger the subgroup becomes.
  3. Likes, shares, and comments improve potential views. Every engagement with your update posts drives earned media impact. This sharing means your second and third-level connections have the potential to see your posts. This engagement only happens if your first-level contacts engage with the posts.
  4. Quality content. Spend time posting educational, value-add content that pays attention to technical considerations, including character counts, visuals, and raw storytelling, then you’ll set yourself up to have your LinkedIn posts viewed more.
  5. An optimized LinkedIn profile.  If you don’t post or optimize your Linked profile, then no one will view it. With only 50.5% of LinkedIn members having a complete profile, most are not in the algorithmic position to be easily viewed.

Think of your LinkedIn profile as the personal branding engine. Your posts are the gas that fuels the engine.

Gerry Moran

4 Most Important Types of LinkedIn Views

1.  LinkedIn Status Update Views

Updated posts are like consumable pieces of content geared to capture your network’s attention. They help establish your cred since you are sharing quick and easy to consume information. They also help you to start conversations. 

With only 1% of LinkedIn’s 310 million monthly users sharing posts, there’s a good chance you can break through to get your post seen. You could be one of the 3 million users that net 9 billion impressions (not views — but it’s a start). Source: LinkedIn

LinkedIn status update posts help you connect with your first, second, and third-level networks. It’s the vehicle that delivers your knowledge, point of view, and ideas to others.. These update posts can be up to 1,300 characters. However, from my experience, 140 characters are the sweet-spot count — since people scan, scroll, and focus on headlines. 

LinkedIn counts actual update posts each time they appear in someone’s feed, regardless if it’s read. If your connection scrolls quickly through their feed, it counts as a view, but it isn’t key to you if they don’t acknowledge it.

2. LinkedIn Article Views

Article views help you establish your cred and expertise. They are essential building blocks in your digital reputation.

Articles are LinkedIn’s blog posts. They can be as long as 120,000 characters, or about 20,000 words and spaces. LinkedIn records Article views when a reader clicks through to the actual content from an update post, email, or a link from another blog post. These posts live on the LinkedIn Publishing Platform. 

The critical difference between an Article view and an update post view is when a reader takes action to specifically view the Article. This extra click makes it a more valuable view. However, getting your LinkedIn Article viewed takes some work. You need to promote, share, and include a brief reason why we should click through to read it.  This should be done more than just once, given the five reasons I noted above.

3. LinkedIn Video Views

Not all video and animation views are the same when it comes to LinkedIn. Native video is shown automatically in the feed, while external links to Vimeo and YouTube need to be clicked, sending viewers outside the LinkedIn environment. LinkedIn does not value these external links equally, given the viewers’ attention may stray!

LinkedIn counts a native video view after you linger for 3 seconds, which leads to a separate discussion about capturing quick attention. This three-second parameter means video views will always likely be fewer than typical post counts.

4.  LinkedIn Profile Views

Your LinkedIn profile view is the most critical and valuable view of all. Your profile link always shows up in first-page, above-the-fold Google search results. Your network will check you out once they see your update, article, or video post in their feed. This view is what you should strive for!

I’d love to know if you have other tips to help increase your LinkedIn update, article, video, or profile views. If so, please comment below or reach out to me at gerry@marketingthink.com..

As more people view your profile, the greater your personal brand is valued. If you want more people to view you, make sure you consider a LinkedIn profile makeover and post more valuable content. That’s the magic formula!

Gerry Moran is a social media and content marketing strategist who's worked for large global brands and digital agencies. He's spent significant time in hands-on marketing leadership roles with HBO, IKEA, Ralston Purina, Kodak, and numerous digital agencies. He spent his last ten years working at SAP and Cognizant, where he built their content marketing operating models, developed social media training programs, and helped thousands with their LinkedIn makeovers and personal branding strategies.

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