How To Write The Perfect Tweet

With only 140 characters in play, it seems pretty simple to write the perfect tweet! How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think how it works. Are you one of the 80% B2B companies using Twitter, but not quite sure if you are putting out tweets that are driving business?  (source: Brafton)

Perfection is not so easy to accomplish where there is so little room to work with. With limited real estate, your less than perfect tweet mistakes are magnified by your lack of skills and mistakes. Consequences can range from hurting your personal brand to leaving opportunity on the table by under-reaching or under-engaging with your current and potential audience!

To write the perfect tweet you need to connect your business goal you wish with your social content delivery. For instance, you may want to increase your thought leadership or drive awareness of your business.

3 Goals For Your Perfect Tweet

You likely will land on three social media goals for your tweets

  • Amplify. You need to amplify your story with tweets.
  • Engage. You need people to read, comment or pass the message on to others.
  • Convert. You need readers to complete some conversion-related activity, such as a click to visit a registration page or key destination page.

Does Your Perfect Tweet Pass The Twitter Filter?

When you finally sit down to write your perfect tweet you need to make sure it passes through three key filters. Ask yourself this question before you hit that send button!

  • Is it interesting and readable?
  • Is it interesting enough to click?
  • Is it compelling and build to be retweeted?

How To Write The Perfect Tweet Blueprint

Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

How To Write The Perfect Tweet

Please pin this blueprint somewhere close to your physical or virtual desktop to help write the perfect tweet! Follow the instructions and you will reach more people and get more people to engage with your content!

Do you have a tip that you can share to create a better tweet? If so, please comment below or contact me directly at! You can also follow me on Twitter @GerryMoran!

Social Media Marketing Blueprints

If you enjoyed this straight-forward way of presenting a how-to way of making your social media messaging better, please check out these other posts!

If you use these ideas to create the perfect tweet others will have a better chance to see your messages so you can start to become of the pre-sales conversation earlier, or they can pass your tweets on to help you build your thought leadership and following!

Gerry Moran

Syndication Note: When syndicating this blog post, please attribute instead of the blog where I have guest-posted. Thank you.


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  5. @BodenPR

    #PR professionals, check out this neat blueprint for crafting tweets –

  6. @carolina_salas

    I enjoyed this infographic on How To Write The Perfect Tweet

  7. @LakeRecruitment

    A How To: The Perfect Tweet. Amplify. Engage. Convert. #marketing #digital

  8. @TheCoffice

    A blueprint for turning 140 characters into the perfect tweet:

  9. @BeyondtheSquare

    How to write the #perfect #tweet, great tips @GerryMoran!

  10. @BeyondtheSquare

    How to write the #perfect #tweet, great info @GerryMoran!

  11. @eventbrite

    Amplify. Engage. Convert. How To Write The Perfect Tweet via @GerryMoran

  12. @LibrisMedia

    Learn how to write the “Perfect Tweet” @Construct_PR @GerryMoran #socialmedia

  13. @fsrede

    Qual a forma correta de tuitar? Infográfico ensina como escrever um #tweet impecável:

  14. Pingback: Infographic: How to Write the Perfect Tweet | Marketing Technology Blog

  15. @JoseBilingue

    A Basic How To if you want to be really deliberate: “How To Write The Perfect Tweet”

  16. Adam Zand

    Meh – you’re over (marketing) thinking it … 😉

  17. Gerry Moran (Post author)

    Hi Adam,

    Nice play on words! Great input, thanks! I wanted to be explicit with the ways in which you can build the tweet for maximum exposure! Not tweeting boring sh_t is a given! I’ll not something like that with the next revision!



  18. @SummitSocial

    How to Build the Perfect Tweet – Clever infographic by @marketingthink.

  19. @MaybreyMkt

    What does the perfect tweet look like? Where here you have it: #socialmedia

  20. @Caitlin_Ferry

    Fantastic tweet blueprint RT@eventbrite: Amplify. Engage. Convert. How To Write The Perfect Tweet via @GerryMoran

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  22. @JohnnyPLaunch

    Now they tell us! – blueprint on how to build the ‘perfect’ tweet #engaging & #informing audiences

  23. @FrancisDThomas

    Useful social media #howto guides

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  28. @filippo_marano

    Come scrivere il #tweet perfetto: via

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  31. @PandaSecurityUK

    #PerfectTweetGuide Thanks @GerryMoran & @thinktanklondon

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  33. @rolikeusch

    für alle die den perfekten tweet schreiben möchten –

  34. @planner_media

    ¿Quieres saber cómo escribir el tweet perfecto? #pmsocial #redessociales

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  36. @lmenne

    Good read for all of us Twitter people. -> How To Write The Perfect Tweet via @GerryMoran

  37. @ctrlf_marketing

    Infográfico mostra como compor um #tweet perfeito. Por @GerryMoran :

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  41. @sheilanfox

    New to #Twitter? How to build the perfect #tweet via @GerryMoran. Great visual and suggestions.

  42. @eogez

    Le tweet parfait ressemble à ça : selon @GerryMoran

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  44. @marielaforge

    How to Write The Perfect Tweet? Architecture of a Perfect Message, by the #socialmedia Strategist @GerryMoran

  45. @cmic

    “@eogez: Le tweet parfait ressemble à ça : selon @GerryMoran” #Howto

  46. @amisha_sud

    How To Write The Perfect #Tweet via @GerryMoran Is your #socialmediastrategist doing it right?

  47. @routhierp

    How to write better #tweets. A clever #infographic by @gerrymoran.

  48. @501Tech

    Simple infographic: How To Write The Perfect Tweet via @GerryMoran

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  50. @cescobar78

    GREAT STUFF!!! —> RT @GerryMoran: Here’s a [Blueprint] to write the perfect #SXSW tweet!

  51. @sarahdberlin

    Don’t forget to leave room for a RT! @GerryMoran How to Write the Perfect Tweet

  52. @cpasquer

    How to build the perfect Tweet : , a good advice to follow for #CM by @GerryMoran

  53. @LaetitiaDotCom

    L’art du tweet parfait, by @GerryMoran –

  54. @NikaDrobnic

    To be creative in 140 RT @LibrisMedia How to write the “Perfect Tweet” … @Construct_PR @GerryMoran #socialmedia

  55. @Juniper_Partner

    Thoughtful Infographic How to write the Perfect Tweet by @marketingthink

  56. @AHiribarrondo

    How to write the #perfect Tweet(s)?

    Thanks to you, @GerryMoran: nice tips!

    [ ]

    NB: Sorry, not a pro yet… 🙂

  57. @axongarside

    Twitpic: A blueprint for the perfect Tweet! from @GerryMoran

  58. @MaximizerCRM

    Start using this blueprint [Blog] How to Write The Perfect #Tweet via @GerryMoran at #social

  59. @theartofnewbiz

    Interesting, how to write perfect tweet, but isn’t twitter best used for useful info, not constant calls to action?

  60. @nicolasfabjan

    3 steps for the perfect tweet

  61. @rdolishny

    Missed this year’s #petertweeter and want to get ready for 2014? How to tweet infographic!

  62. @IconFoodMktg

    For those of us struggling with writing the perfect Tweet. Hopefully this link helps!

  63. @marysebezaire

    Good tips on how to build the perfect tweet by @gerrymoran

  64. @CreativeVisioNC

    How-to Tuesday: tips for writing the perfect tweet

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  69. Sylvia

    Amplify. Engage. Convert. Just gave this a shot. We shall see how it goes and if I can get better at it. I think I can. I think I can. I think I can.

  70. Gerry Moran (Post author)

    Good luck, Sylvia! We have seen this approach work with our SAP demand generation campaigns! Let me know if you have any follow-up questions!


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  85. Roland

    Hi Gerry
    You do a great Job!
    Trank you!

  86. Gerry Moran (Post author)

    Thanks, Roland! Honored that you say so!


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  91. Pretty nice post. I just stumbled upon your weblog and wished to say that I have
    really enjoyed surfing around your blog posts.
    In any case I’ll be subscribing to your feed and I hope you
    write again soon!

  92. Gerry Moran (Post author)

    Thanks, Shayna! I am glad that you enjoy my blog! Thanks for subscribing and spreading the #marketingthink!


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  95. Jacob Schur

    This is the perfect formula to prevent #tweeterscramp!

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