How To Build The Perfect Twitter Profile

Creating the perfect Twitter profile is much like creating the best curbside impression for your home. Like a home, you want to impress visitors with your outside view. You also want to fill the rooms in your home with equally impressive accoutrements to support your personal brand!

It is important to have a twitterific Twitter profile, since customers and prospects will ‘visit you’ there to check out your social brand! This advice applies whether you are a craft brewery or an executive as SAP! And, much like a home that is on open house, the outside curb appeal is as defining as what’s contained in the home’s inside rooms and closets! You cannot begin a social conversation, whether you are a brand or an individual, unless your Twitter profile is terrific and tremendous! Otherwise, your messaging may fall on deaf ears when the formerly impressed audience leaves unimpressed when they see your profile pic is an egg and your pictures are all of your attendance of “that” party.

Twitter Profile Research

Here are some research that shows that a compelling profile will generate more search results and followers! If your goal is to build your brand, then these are statistics you will want to pay attention to!

  • Location. Only 66% of Twitter users accurately complete the “location” field of their profile, notes a PARC research study. The other 34% are missing out on the ability to be found by those searching for these users
  • Profile Picture. Hubspot reports that Twitter profiles with a picture have 10 times more followers
  • Twitter Bio. Twitter profiles make you more discoverable by Google, which will increase your “findability” and increase your brand’s reach

How To Build The Perfect Twitter Profile

Many are surprised that there is more to creating and managing the perfect Twitter profile than getting a handle, uploading a picture and putting a few descriptive words. Follow this social branding blueprint to make your Twitter profile shine!

How To Build The Perfect Twitter Profile


Do you have a Twitter profile tip or trick that you can share? If so, please note them below or reach out to me directly at And, go figure, I can be found on Twitter @GerryMoran!

Twitter Marketing Tips

Here are three articles that will help you with some other aspects of making your Twitter marketing and branding better:

If you follow this blueprint to build the perfect Twitter profile you will brand’s curbside appeal and your efforts will return a better social brand, more followers and a bigger impact of your messaging and content.

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran


  1. Pingback: How To Build The Perfect Twitter Profile - MarketingThink | Social News, Updates & Tools (Collaboration Team) |

  2. Pingback: Help Wanted: New Pope With Best-Practice Twitter Skills - MarketingThink by Gerry Moran | Social Media & Marketing Coaching Blog

  3. Pingback: A Blueprint For Writing The Perfect Tweet

  4. Pingback: Help Wanted: New Pope With Best-Practice Twitter Skills

  5. @invoke

    Another amazing #infographic from @GerryMoran: does your Twitter profile have great curbside appeal?

  6. Pingback: How To Use Twitter To Get On Your Prospect’s Radar

  7. Lorian Lipton

    Very useful tips. I am going to recommend in my next blog post, thanks.

  8. Pingback: How to use Twitter: a beginner's guide to micro-blogging for your business - Plum Communications & PR

  9. Andrew Grant

    Thanks Gerry – I love the blueprint format. The specificity and science really appeal to me. I will be sharing this on my blog

  10. Gerry Moran (Post author)

    Thanks, Andrew! Please share! I often use these blueprints to help the marketers at SAP.


  11. Pingback: 10 Steps For a DIY SWOT Analysis of Your Digital Brand | Brand Education | BrandEd

  12. Pingback: How To Prospect With Twitter: A Social Selling Strategy

  13. Pingback: 10 Questions To Ask About Your Twitter Reach And The Free Twitter Tools To Answer Them

  14. Adam Cothes

    Gary, excellent graphic. Very helpful.


  15. Gerry Moran (Post author)

    You are welcome, Adam!

    Glad you enjoyed!


  16. Pingback: Twitter Vs. The Game Of Thrones Ravens

  17. Pingback: 10 Steps For a DIY SWOT Analysis of Your Digital Brand

  18. Pingback: How To Create The Perfect SlideShare Profile

  19. Pingback: 3 Ingredients to Increase the Life of a Tweet

  20. Pingback: Are You Guilty of Making These 10 Twitter Mistakes?

  21. Pingback: 10 pasos para un análisis FODA de tu marca digital — Andreas Wiechert

  22. Home Page

    Thank you so much! This a great web-site.

  23. Jake T

    Is that an underscore I see in the Twitter handle? Definitely not a best practice.

  24. Gerry Moran (Post author)

    Hi Jake, Not sure what underscore you are referring to.

    I agree, underscores are not optimal.


  25. Pingback: Weekly favorites (Nov 1-7) | Adventures in Freelance Translation

  26. Alesia Krush

    Gerry, actually this is one of the clearest guides to starting a Twitter account I’ve seen. You’ve got all bases covered!

    We did a post on a similar topic on our blog, it’d be nice to know what you think about it.
    It talks about choose the profile name and giving one’s Twitter account a jump start.


  27. Pingback: How to Build the Perfect Twitter Profile | The Startup Strategy

  28. Gerry Moran (Post author)

    Thanks, Alesia. I am glad that you found this post clear and beneficial.

    I think you nailed the facts in your blog post.


  29. Pingback: Follow The Yellow Brook Road To Find Your Twitter Followers

  30. Gerry Moran (Post author)


  31. Free Instagram Followers

    First off I would like to say wonderful blog!
    I had a quick question in which I’d like to ask if you do not
    mind. I was curious to find out how you center yourself and clear
    your thoughts before writing. I have had difficulty clearing
    my mind in getting my thoughts out there. I truly do enjoy writing however it just seems like the first 10 to 15
    minutes tend to be lost just trying to figure out how to begin.
    Any recommendations or hints? Thank you!

  32. Pingback: Teach Instead Of Sell

Leave a Comment

Your email address will not be published. Required fields are marked *