Actionable posts about LinkedIn profiles, social media, and content marketing strategy

The marketingthink Blog

by Gerry Moran Gerry Moran No Comments

How to Take Your LinkedIn Profile to the Next Level

You may already have an All-Star LinkedIn profile. But, do you know how to be an MVP — a Most Viewed Profile?

Yes, it’s easy to earn a spot on the All-Star LinkedIn team. Almost 50% of members maintain that status. However, when it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition.

True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.

Read more
by Gerry Moran Gerry Moran No Comments

4 Things to Know About LinkedIn Post Views

If no one views your LinkedIn profile or posts, are you really on LinkedIn? Don’t worry about who can you see who views your LinkedIn profile. Worry if you have enough of the right people seeing you!

You can’t build your personal brand on LinkedIn unless people view your profile and posts. Only when they are viewed, can they get liked, shared, commented on, and clicked on!

Think of your LinkedIn profile as the personal branding engine. Your posts are the gas that fuels the engine.  Everything you publish on LinkedIn is trackable so you see how many people viewed it. Posts, videos, articles, and comments included. Some of your ‘gas’ might produce “economy-level” results, while others produce “premium” results. You will receive more earned media views when your network likes, shares, and comments on your posts.

Read more
by Gerry Moran Gerry Moran No Comments

8 Ideas to Get More LinkedIn Connections (and stay connected)

Do you have a personal branding LinkedIn strategy? One that keeps your brand relevant?

My great-grandmother used to tell me a story. She’d said you need to take advantage of every opportunity to reach out and touch your network. Build and nurture solid relationships by paying attention to the relationship triggers. Send authentic messages, share meaningful content, and pay attention to the little things.

Read more
by Gerry Moran Gerry Moran No Comments

5 Best LinkedIn Metrics To Track for Your Profile

Do you know the best LinkedIn metrics to track?

You cannot manage your LinkedIn profile unless you can measure it. So, you better start measuring it since it’s your reputation destination.

How do you know if your LinkedIn profile is performing for you? Is it helping you meet your goals? How can you possibly keep your personal brand score if you don’t know how to measure its performance?

You need to understand the LinkedIn metrics to track.

Read more
by Gerry Moran Gerry Moran No Comments

8 Social Media Mistakes New College Grads Make

Do you know the social media superpowers hiring managers expect from recent college graduates? Are you guilty of any social media mistakes that you could fix? Are you aware of how your social media accounts may cost you your job?

The pressure is on for college graduates, Gen Z, and some Gen Y job seekers! Hiring managers expect you to be a social media expert—someone who can immediately help their business because of this “superpower.”

Read more
by Gerry Moran Gerry Moran No Comments

3 Really Easy Personal Branding Improvements to Do Right Now!

Your LinkedIn profile’s curbside appeal could be killing your personal brand. And, your Twitter profile may look like an abandoned house.

You’re always working on your home’s curbside appeal. You need to pay attention to your reputation on social media, too.

Think about it. You would never sell your house without making sure you presented it in the best light. Mowing the lawn, painting the exterior, and keeping the property neat have a positive impact on its value. 

Read more
by Gerry Moran Gerry Moran No Comments

17 Reasons Why You Need a Social Media Policy for Employees

A social media policy for employees is vital to your brand’s success.

It’s all fun and games until you get pulled over by the brand police. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance.

Many brands govern their social media program with documented strategies and policies. And, there are many more brands that don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills.

Read more
by Gerry Moran Gerry Moran No Comments

Paradise by the Social Media Metrics Dashboard Light

“Let me sleep on it, I’ll give you an answer in the morning.” This song lyric might be your response if asked for performance data and you don’t have a social media dashboard.

However, it’s not the right answer in today’s competitive B2B landscape. This assertion is especially true if your CEO needs quick insight into your social media program budget.

Read more
by Gerry Moran Gerry Moran No Comments

Do You Need a Social Media Audit?

Everyone needs an annual social media audit.

We all need to go to the social media doctor to get a check-up once a year. This self-management helps us understand where we are strong and where we need to make a little improvement in our social media and content lives so we can be the best that we can be.

Much like checking up on our personal health, it makes sense to check up on our social media health … especially since the world of social media is changing so much! What worked 12 months ago certainly has changed. And, if we keep on doing the same things and expect different results, like more sales, then that definition is insanity!

Read more
Top