The marketingthink Blog

Do you know how to blog? What if they had instructions like IKEA provides to help you get started?

I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together!

Live B2B events are about starting conversations, accelerating pipeline, and continuing the post-event connections.

Here are five content-creation strategies while attending any live event or trade show.

Who says an 80’s rock band, like Van Halen, can’t teach us about content marketing? I was perusing my photos from a 2012 Van Halen concert I attended and was struck by the social media and content marketing lesson that there was hidden in this great rock and roll experience!

You cannot have a successful blog unless you can measure it.

My first-grade teacher, Sister Christine, always said, “The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals, and then measure your performance.” Whether it was with a ruler, a calculator, or simple checklists, the good Sister also noted that there were many simple tools to help measure success. Sister Christine could be very inspiring with the ruler to encourage and measure our educational success, if you know what I mean!

Content marketing strategy has always been a key topic of discussion with my years of social media coaching and consulting over the past 15 years. No matter the marketing goal or how well-built the “rails” of the system are, it is content that is king and is the fuel that will make the “train” run and a strategy succeed.

Do you know how to write a blog post that gets found, read, and shared? This perfect blog post blueprint can help.

Writing the perfect blog post is like building a house. With a mix of strong materials and a good blueprint to guide, you can create a rich space to host a growing collection of returning visitors. Your blog similarly needs to have great content in a great format to be successful.

Social selling can eliminate the cold call. Only if you add value and start to teach your clients before you have your first live interaction.

You who are on the road must have a social selling code that you can live by. Can the classic rock and folk band Crosby, Stills, Nash, and Young teach us a social selling lesson? Probably not, but they can certainly inspire how today’s social sellers teach and coach customers to help them make more or save more money for their businesses.