Actionable posts about LinkedIn profiles, social media, and content marketing strategy

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by Gerry Moran Gerry Moran No Comments

10 Rolling Stones Songs to Inspire Social Media Strategy

The Rolling Stones are truly an inspiration for any social media strategy, whether you are a small or large business! They are a great inspiration for how to continue to put out a relevant message no matter the channel—vinyl, Spotify, or Sonos.

Thinking outside of the box is key to develop your social media strategy. I invite you to dust off your old vinyl to find your Rolling Stones social media inspiration!

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by Gerry Moran Gerry Moran No Comments

How to Build The Perfect Blog Post

Do you know how to write a blog post that gets found, read, and shared? This perfect blog post blueprint can help.

Writing the perfect blog post is like building a house. With a mix of strong materials and a good blueprint to guide, you can create a rich space to host a growing collection of returning visitors. Your blog similarly needs to have great content in a great format to be successful.

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by Gerry Moran Gerry Moran No Comments

How to Avoid Cold Calling with Social Selling

Social selling can eliminate the cold call. Only if you add value and start to teach your clients before you have your first live interaction.

You who are on the road must have a social selling code that you can live by. Can the classic rock and folk band Crosby, Stills, Nash, and Young teach us a social selling lesson? Probably not, but they can certainly inspire how today’s social sellers teach and coach customers to help them make more or save more money for their businesses.

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by Gerry Moran Gerry Moran No Comments

Your Customers Run Better with Good Content Marketing

Everything runs better with good content marketing. Customers. Businesses. Teams.

Have you ever pondered the strong connection between donuts and content marketing? It’s a delicious thought! I just returned from a Sunday morning trip to the new Dunkin’ Donuts store in my neighborhood and was hit over the head with a content marketing lesson like a stale baker’s dozen of glazed donuts falling off the top shelf of a bakery!

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by Gerry Moran Gerry Moran No Comments

The New Buyer Journey Revolution will Not be Televised

The new buyer journey revolution continues to evolve. It is happening without you and your participation. It will not be televised. However, it still happens in the digital world. Including social media.

The B2B decision maker’s native buying behavior is changing. Customers rely less on the companies from whom they are going to make a purchase when framing their requirements and narrowing down the choices. They are changing their native behavior with how they are making their purchases.

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by Gerry Moran Gerry Moran No Comments

9 Ways to Brew Up Some Tasty Social Media Content

Effective social media content is a lot like a great cup of coffee.

People read great content or drink the cup of coffee and go “Mmmmm.” Like a great cup of coffee that requires great ingredients, a great piece of content requires … well, great content! For my coffee, I prefer freshly ground beans from Trader Joe’s. To brew the best tasting coffee cup, I use my favorite filters to make sure I get the taste just right!

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by Gerry Moran Gerry Moran No Comments

Does Your Content Marketing Have the Right Voice?

Does your content marketing sing? Would it pass the audition of your readers? If you’re not sure, then these three lessons from reality talent shows might help.

Shows like The Voice and American Idol provide incredible content marketing advice … for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own?

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