Actionable posts about LinkedIn profiles, social media, and content marketing strategy

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by Gerry Moran Gerry Moran No Comments

5 Easy Ways to Succeed on Twitter

Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Do you need to increase your social and personal brand currency to help attain your bigger goals?

Most Twitter users consume both the news and other content on the feed. Keep in mind, those that tweet, tweet a lot! The top 10% of tweeters generate 80% of the tweets in the U.S.

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by Gerry Moran Gerry Moran No Comments

How to Create the Perfect YouTube Video Post

YouTube video posts need to be a key tool in your B2B marketing tool kit. 

58% of B2B marketers rate videos as the most effective content marketing tactic.  One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute. 

The Perfect YouTube Post Blueprint will help you create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you own the pres-sales touch and conversation!

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by Gerry Moran Gerry Moran No Comments

How to Be The Most Viewed YouTube Video

The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to, or a lesson, it behooves you to set it up for success so others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can do the following things to make your video work harder on being found!

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by Gerry Moran Gerry Moran No Comments

10 Social Media Tips to Get More Twitter Clicks

Have you heard the term “vanity metrics”? Vanity metrics are about SIZE. The bigger the better—more Twitter followers, etc. We need to challenge ourselves to think beyond them: How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI — return on interesting.

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by Gerry Moran Gerry Moran No Comments

Do You Need a Social Media Coach?

Have you ever thought you might need a change in social media marketing plans? Do you need a digital agency? Or, do you need a social media marketing consultant? If you are not quite sure if you need a social media coach, then ask yourself these questions.

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by Gerry Moran Gerry Moran No Comments

How to Tweet Better

Do you know how to use Twitter to send the right message to the right audience at the right time— without making a mistake?

My great Aunt Agnes used to say, “Don’t’ say anything in public that you wouldn’t want others to hear—especially on Twitter.” How right she is! How disastrous would it be if you sent a private Tweet only meant to be seen by your close friend or business associate, but you blasted it to 10,000 followers?  It’s happened before with Weinergate and Farvegate. They are Twitter disasters that are hard to forget!

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by Gerry Moran Gerry Moran No Comments

How to Write the Perfect Tweet

With only 280 characters in play, it seems pretty simple to write the perfect tweet!

How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think about how it works. Are you one of the 80% B2B companies using Twitter, but not quite sure if you are putting out tweets that are driving business?  (source: Brafton)

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by Gerry Moran Gerry Moran No Comments

The Power of B2B Blogging

Many B2B marketers don’t try blogging it because it is hard.

There’re too many moving parts. When they do try it, it is sometimes with the wrong resources. Great blogs you can guide your customers along their journey. Why is this blogging activity important for you? There are three key reasons.

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by Gerry Moran Gerry Moran No Comments

9 Blogging Best Practices

I’ve done a lot of blog coaching over the past ten years to help marketers, executives, and business owners reach their goals. Blogging goals vary and can include a range of objectives, from positioning one as a thought leader to increasing leads. We started each session with a review of best-practice blogging tips.

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