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The marketingthink Blog

by Gerry Moran Gerry Moran No Comments

If No One Reads Your Blog Post, Did You Really Write It?

If no one will read your blog post, is it worth writing?

Hmmm. Now that’s a question for a content marketing guru, ninja, or king to answer.

Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders, and executive leadership to write blogs. These subject matter experts (SME) are excellent reputation-building resources for a brand. This blogging ‘win’ is huge, since only a few years ago, finding in-house content creators was like finding a four-leaf clover.

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by Gerry Moran Gerry Moran No Comments

7 Must-Read Tips to Simplify Your Content Marketing

Forrest Gump tells us, “Stupid is as stupid does.” If that is the case, we should stop being stupid with our annual content marketing planning. Rather, the new quote should be, “Simple is as simple does.”

Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.

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