We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2Past blog posts
Internal subject matter experts will be 2021’s social media B2B influencer rock stars. These subject matter experts, or internal influencers, are demand generation machines. Yours might need a little tune-up, though.
But, if a Social Media Expert (SME) speaks and no one hears them, are they really a SME?
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LinkedIn is an essential personal branding tool for every professional’s toolkit. Whether you are a sales professional, marketer, or newly minted college graduate, LinkedIn needs to be your go-to tool.
Because you can use send a LinkedIn message directly reach anyone in the world, it does not mean you should. It’s a powerful tool, so be careful!
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Do you need a LinkedIn profile makeover? How do you know it needs just a refresh or a total redesign? Are you sure your reputation destination is set up for success? Do you even know where to start to understand what you need to do with your personal branding?
To get significant results, you need to understand three things: establishing your current state, determining your desired state, and assessing a way to close the gap!
Ask yourself these critical questions about your LinkedIn profile!
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Do you have the recipe to create the best social media and content marketing strategy? Something tasty and enjoyable to keep your community coming back for more?
Think of your marketing content as a delicious cake. And think of your social media channels as a means to deliver that cake. How are you serving up messaging to your clients? Is your audience coming back for seconds?
We’ve all seen the long Sunday-morning lines at our favorite bakery, donut, or pastry shop. What is it that keeps customers coming back each week? Well, whatever it is, it’s part of a fully baked and delicious strategy!
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You may already have an All-Star LinkedIn profile. But, do you know how to be an MVP — a Most Viewed Profile?
Yes, it’s easy to earn a spot on the All-Star LinkedIn team. Almost 50% of members maintain that status. However, when it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition.
True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.
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If no one views your LinkedIn profile or posts, are you really on LinkedIn? Don’t worry about who can you see who views your LinkedIn profile. Worry if you have enough of the right people seeing you!
You can’t build your personal brand on LinkedIn unless people view your profile and posts. Only when they are viewed, can they get liked, shared, commented on, and clicked on!
Think of your LinkedIn profile as the personal branding engine. Your posts are the gas that fuels the engine. Everything you publish on LinkedIn is trackable so you see how many people viewed it. Posts, videos, articles, and comments included. Some of your ‘gas’ might produce “economy-level” results, while others produce “premium” results. You will receive more earned media views when your network likes, shares, and comments on your posts.
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Do you have a personal branding LinkedIn strategy? One that keeps your brand relevant?
My great-grandmother used to tell me a story. She’d said you need to take advantage of every opportunity to reach out and touch your network. Build and nurture solid relationships by paying attention to the relationship triggers. Send authentic messages, share meaningful content, and pay attention to the little things.
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You cannot manage your LinkedIn profile unless you can measure it. So, you better start measuring it since it’s your reputation destination.
How do you know if your LinkedIn profile is performing for you? Is it helping you meet your goals? How can you possibly keep your personal brand score if you don’t know how to measure its performance?
Your LinkedIn profile will not perform well unless it’s complete. Only 50.5% of members have completed their profiles. This completion enables the LinkedIn algorithm to work harder. Incomplete profiles mean Status Updates, Video posts, and Article posts will underperform.
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Do you know the social media superpowers hiring managers expect from recent college graduates? Are you guilty of any social media mistakes that you could fix? Are you aware of how your social media accounts may cost you your job?
The pressure is on for college graduates, Gen Z, and some Gen Y job seekers! Hiring managers expect you to be a social media expert—someone who can immediately help their business because of this “superpower.”
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