Author Archive: Gerry Moran

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He's also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph's University. Gerry Moran

Social Selling Is More Than A Set Of Tools

Social Selling Tools | MarketingThink.com | @GerryMoran

You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it. The same goes for social selling. You need the right social media and content tools to succeed, or at least come closer to meeting quota. However, the tools, like LinkedIn Navigator, alone do not equate to building a winning social selling program. You Need 3-part Blueprint To Succeed At Social Selling Successful sales organizations will…
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Break Off The Social Media Engagement

Social Media Engagement | MarketingThink.com | @GerryMoran

We need to end the love affair we have with the social media engagement metric. It’s time to break off the engagement and begin to ask the hard questions to understand how to measure the meaningful triggers that convert customers into long-term relationships. How many times have you heard a marketer who sets a business goal to drive ‘engagement?’ What does that metric really mean, anyway? The definition of social media engagement is so broad that it’s almost meaningless in the context with the ability to impact business. The Definition…
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Your Customers Complain About You On Social Media!

Listening For Customer Triggers | marketingthink.com

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact of this commiserating on your big brand or small business. Ouch! Words really do hurt! http://www.youtube.com/watch?v=kCysb4_-4jU My great grandmother Michelina used to tell me while we were watching Lone Ranger reruns and old cowboy movies, “Gerry, keep your ear to the ground and you will know how to solve a problem before it becomes a problem.” Little did I know…
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Is Your Kingdom Interested In Your Content?

Content Is King | MarketingThink.com

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king. My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the…
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15 Resources To Help Improve Your Personal Branding

Personal branding | MarketingThink.com

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could.     You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Before you jump and make changes, you need…
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Your Content Marketing Strategy Is Melting Away

Hatteras Sno-Balls

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine. Your Facebook Messaging Doesn’t Reach All Of Your Followers You see, 58% of small businesses use Facebook at their primary online marketing machine. While 43% do not know if it’s even working for them. Yikes! Talk about driving in a snowstorm. I speak with hundreds of small businesses every year and…
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5 Content Marketing Plays To Win At Social Selling

Content Marketing Play | MarketngThink.com

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. 5 Ways To Use Content To Become A Better Social Selling Rep 1. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view…
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Junk Email Is Your Content Marketing Treasure

Content Marketing Sourced From Junk Email | MarketingThink.com

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you! Over 100 billion emails sent and received daily – opt-in email newsletters and updates, cold-call inquiries, customer service follow-ups or just plain old emails for which you did not ask. With all of that email there is bound to be a research, infographic or value proposition treasure if you dig deep into your digital trash can. Sesame Street’s own Oscar The Grouch used to say, “This is…
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5 Ways To Rethink Your Content Marketing Strategy

Content Marketing Tips | MarketingThink.com | @GerryMoran

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car to get a discount, which will help me reach my personal financial goals a little bit quicker. Hey, who doesn’t like 25% discount on their car insurance! The Snapshot encouraged me to fine-tune my driving…
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Find Customers In LinkedIn’s Haystack Of Members

Cold Calling A Needle In A Haystack | Social Selling

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack. Is that effective prospecting or cold calling? Does effective prospecting mean conducting a broad search on LinkedIn and using that list to make cold phone calls? No! A Case For Social Selling – Cold Calling Facts 200 million Americans have registered their number on the FTC do not call list. Doesn’t work 90.9%…
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