Author: Gerry Moran

by Gerry Moran Gerry Moran No Comments

Is Your LinkedIn Influencer Marketing Hub Working?

Do you leverage your personal branding to position yourself as a subject matter expert? Your executive presence? Your messaging’s reach?  Your conversational engagement on LinkedIn and other platforms will elevate your expert positioning. 

B2B buyers value subject matter expertise as the top consideration when evaluating professional services firms. These results have increased 56% since 2018. My experience shows these considerations are the same for software and other B2B products.

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by Gerry Moran Gerry Moran No Comments

42 Ways to Start a Conversation on LinkedIn

Do you know how to start a conversation on LinkedIn?

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation.

You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network.

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How to Avoid Being Just Another LinkedIn Profile

If your LinkedIn profile was a book in a bookstore, would someone pull it off the shelf?

LinkedIn has over 660 million users in more than 200 countries and territories across the world. So, there are many ‘books’ on their bookshelf!

Your LinkedIn Profile needs to be like a book on the New York Times Best Seller List. It should read like a best-selling self-help book for you to be successful. But, don’t write it like a biography. Craft your profile in a customer-centric way. This approach helps your readers understand how your background can help them! Writing it this way will help both you and your potential contact!

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by Gerry Moran Gerry Moran No Comments

40 Red Flags Indicating Your Content Strategy Needs Help

Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!

Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.

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by Gerry Moran Gerry Moran No Comments

15 LinkedIn Profile Photo Tips

We all know someone who could use some LinkedIn profile photo tips, right?

If you do not have a LinkedIn profile photo, it will look as if your account will not belong to a real person. 

You have only 33 milliseconds to make an excellent first impression, says a Social Psychological and Personality Science study. You won’t be making any impression without a LinkedIn profile photo! It’s critical for your credibility. A photo inclusion enables more profile views, increased conversations, and more direct messages. 

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by Gerry Moran Gerry Moran No Comments

Do These 8 Things Before You Send a LinkedIn Message

LinkedIn is an essential personal branding tool for every professional’s toolkit. Whether you are a sales professional, marketer, or newly minted college graduate, LinkedIn needs to be your go-to tool.

Because you can use send a LinkedIn message directly reach anyone in the world, it does not mean you should. It’s a powerful tool, so be careful!

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How to Conduct a Simple LinkedIn Profile Audit

Do you need a LinkedIn profile makeover? How do you know it needs just a refresh or a total redesign? Are you sure your reputation destination is set up for success? Do you even know where to start to understand what you need to do with your personal branding?

To get significant results, you need to understand three things:  establishing your current state, determining your desired state, and assessing a way to close the gap!

Ask yourself these critical questions about your LinkedIn profile! 

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by Gerry Moran Gerry Moran No Comments

9 Ingredients for a Better Social Media and Content Marketing Strategy

Do you have the recipe to create the best social media and content marketing strategy? Something tasty and enjoyable to keep your community coming back for more?

Think of your marketing content as a delicious cake. And think of your social media channels as a means to deliver that cake. How are you serving up messaging to your clients? Is your audience coming back for seconds?

We’ve all seen the long Sunday-morning lines at our favorite bakery, donut, or pastry shop. What is it that keeps customers coming back each week? Well, whatever it is, it’s part of a fully baked and delicious strategy!

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