Author: Gerry Moran

The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint.

The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.

Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” This quote applies to how you should develop your brand on LinkedIn. Less is more, as long as you tell your story.

Are you a LinkedIn All-Star? If you aren’t, then you are not alone!

LinkedIn reports only 50.5% of their users have a complete profile. So, putting the finishing touches on your reputation destination can extend both your messaging and your personal branding reach. You will also avoid leaving the poor impression left by an incomplete LinkedIn profile. 

If you are a job-seeking college student or recent grad, you need to know what will sink your career before it starts. These ten social media mistakes can be avoided. 

70% of college job recruiters look for a candidate’s bad behavior on social media. They’ll find yours when researching your background. Whether or not you think it’s fair, it does happen.

“Mirror, mirror on the wall, do I have the most impressive personal branding on social media of all?” 

Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be!

An excellent place to start:  Google yourself!  See what the rest of the world sees when searching for you. 

Do you know how to start a conversation on LinkedIn?

LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation.

You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network.

If your LinkedIn profile was a book in a bookstore, would someone pull it off the shelf?

LinkedIn has over 660 million users in more than 200 countries and territories across the world. So, there are many ‘books’ on their bookshelf!

Your LinkedIn Profile needs to be like a book on the New York Times Best Seller List. It should read like a best-selling self-help book for you to be successful. But, don’t write it like a biography. Craft your profile in a customer-centric way. This approach helps your readers understand how your background can help them! Writing it this way will help both you and your potential contact!