We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
We address complex social media, content, and marketing issues in easy-to-read, actionable posts.
About feature 2
Do you know how to start a conversation on LinkedIn?
LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation.
You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation with your network.
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If your LinkedIn profile was a book in a bookstore, would someone pull it off the shelf?
LinkedIn has over 660 million users in more than 200 countries and territories across the world. So, there are many ‘books’ on their bookshelf!
Your LinkedIn Profile needs to be like a book on the New York Times Best Seller List. It should read like a best-selling self-help book for you to be successful. But, don’t write it like a biography. Craft your profile in a customer-centric way. This approach helps your readers understand how your background can help them! Writing it this way will help both you and your potential contact!
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Here are 40 red flags for your content marketing strategy. If you see or hear any of them at your company, it’s time to rethink your plan. Your team is calling out for help. Use your content marketing superpowers!
Without a clear, strategic, and documented content marketing plan, your brand could fail. At least fail at using content to generate a positive impact. Whether you are a small business, a big company or you are working on your personal reputation, if you can hone your content skills, you can improve ineffective social media marketing.
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We all know someone who could use some LinkedIn profile photo tips, right?
If you do not have a LinkedIn profile photo, it will look as if your account will not belong to a real person.
You have only 33 milliseconds to make an excellent first impression, says a Social Psychological and Personality Science study. You won’t be making any impression without a LinkedIn profile photo! It’s critical for your credibility. A photo inclusion enables more profile views, increased conversations, and more direct messages.
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Internal subject matter experts will be 2021’s social media B2B influencer rock stars. These subject matter experts, or internal influencers, are demand generation machines. Yours might need a little tune-up, though.
But, if a Social Media Expert (SME) speaks and no one hears them, are they really a SME?
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LinkedIn is an essential personal branding tool for every professional’s toolkit. Whether you are a sales professional, marketer, or newly minted college graduate, LinkedIn needs to be your go-to tool.
Because you can use send a LinkedIn message directly reach anyone in the world, it does not mean you should. It’s a powerful tool, so be careful!
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Do you need a LinkedIn profile makeover? How do you know it needs just a refresh or a total redesign? Are you sure your reputation destination is set up for success? Do you even know where to start to understand what you need to do with your personal branding?
To get significant results, you need to understand three things: establishing your current state, determining your desired state, and assessing a way to close the gap!
Ask yourself these critical questions about your LinkedIn profile!
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Do you have the recipe to create the best social media and content marketing strategy? Something tasty and enjoyable to keep your community coming back for more?
Think of your marketing content as a delicious cake. And think of your social media channels as a means to deliver that cake. How are you serving up messaging to your clients? Is your audience coming back for seconds?
We’ve all seen the long Sunday-morning lines at our favorite bakery, donut, or pastry shop. What is it that keeps customers coming back each week? Well, whatever it is, it’s part of a fully baked and delicious strategy!
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You may already have an All-Star LinkedIn profile. But, do you know how to be an MVP — a Most Viewed Profile?
Yes, it’s easy to earn a spot on the All-Star LinkedIn team. Almost 50% of members maintain that status. However, when it seems like everyone wins a spot on the team, you can take home the BIG trophy by fine-tuning your LinkedIn profile to outperform your competition.
True, there is no official MVP LinkedIn status. However, you can establish yourself as a Most Viewed Profile. It’s about the extra work that gets you there.
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