Author: Gerry Moran

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10 Social Media Touchpoints to Get on Someone’s Radar

Is there a message to your social media posts? Does your content get to the point? Can you determine which social media posts help you drive business results?

I’ve heard many salespeople, marketers, and job seekers say they just cannot get their calls answered. No one is responding to their applications. Cold calls don’t get answered. Invitations to marketing conferences are ignored.

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34 LinkedIn Privacy Settings to Adjust Today

Are you locking down your LinkedIn privacy settings or unlocking your reputation’s potential? A couple of the wrong choices and you could be unfindable on the world’s best reputation destination!

You have 34 choices to make when it comes to your LinkedIn privacy. Adjusting these settings is like turning on the lights to your personal-branding house — your reputation destination. The more you turn them off, the less your audience will be able to see you from the outside.

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12 Facts Behind Your LinkedIn Profile Success

It’s time to stop listening to your friends, life coaches, and some career advisors about your LinkedIn profile. There’s too much ‘I think’, ‘I’ve heard’, and ‘they say’ personal branding strategy advice floating around.

Understanding the proven research and native behavior of your network is critical to building a successful LinkedIn profile. If you’re not using the facts, then you’re building a reputation destination based on hearsay.

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9 Social Media Tips For College Students: Class of 2021

Here’re some social media tips for college students. Advice for this year’s graduating class. Future job recruiters are looking for you to join their companies. However, they also have high social media expectations!

I have been a hiring manager for over twenty-five years and have been fortunate enough to use social media to help vet my hires during the past 15 of them — specifically Millennials, Gen Ys and Gen Zs.

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2021 LinkedIn Character Counts For Your Personal Profile

The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint.

The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use.

Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” This quote applies to how you should develop your brand on LinkedIn. Less is more, as long as you tell your story.

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by Gerry Moran Gerry Moran No Comments

10-point Plan for a Complete LinkedIn Profile

Are you a LinkedIn All-Star? If you aren’t, then you are not alone!

LinkedIn reports only 50.5% of their users have a complete profile. So, putting the finishing touches on your reputation destination can extend both your messaging and your personal branding reach. You will also avoid leaving the poor impression left by an incomplete LinkedIn profile. 

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10 Social Media Mistakes That Cost Recent College Grads Jobs

If you are a job-seeking college student or recent grad, you need to know what will sink your career before it starts. These ten social media mistakes can be avoided. 

70% of college job recruiters look for a candidate’s bad behavior on social media. They’ll find yours when researching your background. Whether or not you think it’s fair, it does happen.

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10 Tips to Fix Your Personal Branding on Social Media in 2021

“Mirror, mirror on the wall, do I have the most impressive personal branding on social media of all?” 

Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be!

An excellent place to start:  Google yourself!  See what the rest of the world sees when searching for you. 

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by Gerry Moran Gerry Moran No Comments

Is Your LinkedIn Influencer Marketing Hub Working?

Do you leverage your personal branding to position yourself as a subject matter expert? Your executive presence? Your messaging’s reach?  Your conversational engagement on LinkedIn and other platforms will elevate your expert positioning. 

B2B buyers value subject matter expertise as the top consideration when evaluating professional services firms. These results have increased 56% since 2018. My experience shows these considerations are the same for software and other B2B products.

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