Tag Archive: Social Selling

Transparent Marketing is Risky Business

Customer-Centric Messaging

This blog post will help you understand how to use customer-centric content marketing to make a quicker sale and build a better relationship with your client. While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky. Clients don’t want to see through messaging that is truly a sales or marketing message—especially when they are initially looking for help. You know, the upper-funnel kind. They want information that will start an authentic conversation to help solve their problem or act on an opportunity. By clouding up the selling…
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The Cure For The Common Cold Call Is Social Selling

No Cold Calling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. The Common Cold Call Is An Epidemic Problem Face it, the impact of the common cold is an epidemic…
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10 Ways To Teach Your Customers To Buy From You

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington? I have purchased over 10 cars in my lifetime and cannot remember any of the names, faces or other details of the people who sold them to me. However, I remember every car mechanic I’ve ever worked with. I…
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Your LinkedIn Profile Read Like a NY Times Best Seller?

LInkedIn Profiles Are LIke NYT Bestseller Books

Your LinkedIn Profile needs to be like a book on the New York Times bestseller list. In fact, it needs to read like a best-selling self-help book for you to be successful. Don’t write it like it’s your biography so a recruiter can find you. Craft it in a customer-centric way, so your readers understand how your background and skills can help them! If you write it this way, then you will both be helping yourself! Your customers, prospects, and connections are guilty of judging a ‘book’ by its cover….
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Look 5 Times Before You Contact Your Customer.

Look 5 times before you cross the social selling street.

I can hear my mom giving me my first social selling lesson over 40 years ago, “Gerard Michael Moran, look five times before you cross that street!” Why did my mom want me to go through what seemed to be and extreme exercise to do a simple task? Well, she wanted to set me up for success to make it to the other side of the road. “Having more information before you act will keep you alive and make you successful” was what she always said. What great selling advice…
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10 Killer Social Media & Social Selling Infographics

Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! 10 Best Social Media & Social Selling Infographics How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. Use this no-nonsense approach to creating a tweet to connect with the people and businesses you want to…
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LinkedIn Power Require Great Social Selling Responsibility

LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should. LinkedIn gives us the social selling super power to reach out to almost anyone on earth that is on the Web. And when it comes to connecting on LinkedIn, it’s like Spiderman’s uncle said to his nephew, Peter Parker, “With great power comes great responsibility.” We all should be using LinkedIn with some more responsibility before we make that first sales or…
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How To Tweet. What The @Mt@Rt#dM@d?

Only 27% of companies report employees at all levels are truly aware and trained on how to use and not use social media, reports Altimeter. This low percentage indicates that most who makes strategic decisions for their company do not know how to really use it.  So, let’s start with one of the basics and learn how to tweet. We all know that we need to tweet for our personal branding, our work’s social business agenda, or making our personal business and social selling more successful. But, how to you actually use…
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