Tag Archive: Social Media

Transparent Marketing is Risky Business

Customer-Centric Messaging

This blog post will help you understand how to use customer-centric content marketing to make a quicker sale and build a better relationship with your client. While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky. Clients don’t want to see through messaging that is truly a sales or marketing message—especially when they are initially looking for help. You know, the upper-funnel kind. They want information that will start an authentic conversation to help solve their problem or act on an opportunity. By clouding up the selling…
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Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
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Small Business Social Media Marketing Tips

Every day I hear consumers say that the Walmarts and Starbucks are just killing the small business owner! In fact, my significant other’s sister won’t shop at a small Walmart because of what is does, according to her, to the local businesses. I don’t completely agree. I think every small business owner has the tools at his or her fingertips to compete at an acceptable level. They just have to be smart about it or connect with a marketing coach to help with their strategy and execution … much like…
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How Small Businesses Are Using Foursquare to Market

You know the old story of David and Goliath … and how David used social media, specifically Foursquare, to knock Goliath down, right? Well, the story really did not go that way, however, it’s the same strategy that small- and mid-sized businesses can use today to counter the big box brands like Wegmans, Best Buy and Walmart! This is the year of the mobile-enabled shopper! In fact, a recent research indicates  that when inside a store, 66 percent of shoppers will use their mobile device to compare prices with another physical store,…
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Hop To It. Your Small Business Should Be On Instagram

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery! I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As…
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Are You Marketing Your Small Business Old School Style?

I am dating myself here. Last Saturday I was shopping actually purchased a LP last weekend at a local record shop, The Mad Platter in West Chester, PA. I thought I was doing a good deed by supporting independent music, independent music retailers and the old school  way of doing thing(i.e., the vinyl)! But no matter how old school you get with the business side of things, social media has insinuated itself into the small business world. In fact, it’s a necessity.  Every small business has to do it AND…
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Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
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