Social Media

by Gerry Moran Gerry Moran No Comments

Transparent Marketing is Risky Business

This blog post will help you understand how to use customer-centric content marketing to make a quicker sale and build a better relationship with your client.

Customer-Centric Messaging


While wearing see-through clothing is sometimes risqué, doing see-through marketing is always risky.

Clients don’t want to see through messaging that is truly a sales or marketing message—especially when they are initially looking for help. You know, the upper-funnel kind. They want information that will start an authentic conversation to help solve their problem or act on an opportunity.


By clouding up the selling and marketing approach, you are obfuscating the customer’s buying journey and delaying your selling process. So, it’s time to introduce a little clarity into your messaging strategy—delivering the right message at the right time on the right channel.

Three Statistics Supporting Your Customer’s Need For Customer-Centric Content

  • 65 percent of senior executives feel that preparing to make a purchase decision is “hard,” “awful,” “painful,” “frustrating,” and “minefield,” as reported in the Harvard Business Review—indicating less pitching and more up-front education might lessen their pain.  (Source: CEB)
  • 86 percent of B2B decision-makers say proactive, prescriptive approach that guides them through decision making increases the likeliness of purchase ease and decreases the likeliness of purchase regret—suggesting the role of the providing the right content at the right time.
  • A Content Marketing Report (CMI) report shows that 68 percent of tech content marketers say creating content appealing to multiple customer roles is their top challenge. 

So, what’s the answer? Take a look at these ways to sell better with content and messaging.

13 Ways To Win Your Client’s Heart with Transparent and Buyer-centric Marketing Messaging 

Consider the following comparisons the next time you work on your sales and marketing message. Whether you deliver your ideas via email, thought leadership content, or social media, it has to be helpful and authentic. This list will help you determine the most effective approach to provide customer clarity and close the sale with content.

  1. Selling vs. solving 
  2. Advertising vs. advice
  3. Commercials vs. thought leadership
  4. Pitches vs. questions 
  5. “I think” vs. “I know” 
  6. Proposals vs. discovery
  7. Audience vs. community
  8. Always-on messaging vs. one-off sales campaigns
  9. You-centric vs. customer-centric
  10. One-off posts vs. conversations 
  11. Entertaining vs. being smart
  12. Talking to vs. talking with
  13. Listening vs. hearing

Well, it’s about time to strip down your sales and marketing messaging to be a bit more helpful—especially early in their buying journey. Or, you’ll find it’s risky business out there.

I’d love to know how you use content marketing to break through to your clients. So, please comment below or reach out to me at moran.gerry@gmail.com.

by Gerry Moran Gerry Moran 16 Comments

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”.

Social Media Advice For College Grads

Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem with a social media campaign? Have you even ever read a blog? Of course, it is. scary. Your Marketing 101 teacher only taught you (or knew) so much. Now it’s time to connect your social media savvy with the job at hand .. or at least the job soon to be in hand.

I’ve been a hiring manager for over 20 years in the advertising agency work, for IKEA, for HBO and most recently for SAP. In my current role I lead social media marketing for SAP in North America, so I speak with hands-on experience. I just hired 3 social media savvy Millennials in the last 12 months.

Consider my advice to help you fulfill future company expectation’s of your social media skill set. It’s time to move beyond Facebooking, Tweeting and Instagramming with your friends.

10 Pieces Of Social Media Advice For College Grads From A Hiring Manager

  • Do Google Search Of Yourself. After checking out your LinkedIn profile, every hiring manager does a Google search. Are you happy with your Google search results? If not, make some changes!
  • Get A LinkedIn Account … Today! LinkedIn is your digital hub and the center of your networking universe. When you interviewed for your internship or job I checked out your unimpressive or non-existant profile. Communicate your value and show your great undergraduate work to move to the head of the social media class.
  • Separate Your Business and Personal Social Media Accounts. I checked out your frat party pics from last semester and loved that skimpy outfit you had on! Fitting into a company’s culture is a critical and an unwritten rule. Hiring managers search every social site available to find you before they hire you. They want to understand if you will fit in with the team and greater company culture. You need to create two separate Twitter accounts and keep up your Facebook and Instagram privacy. However, remember that everything you create ends up being dangerously released to the public domain. And, don’t reach out to your boss on Facebook. Nothing good ever comes from that. Make sure you closely you manage your privacy settings. Coworkers and customers will be checking your ‘cred’ on all of your social channels.
  • Learn How to Tweet. Tweeting for business is not the same as checking in with the girls (or guys). Learn about hashtags, links, Tweet-length and tone to help you write the perfect Tweet!
  • Learn How To Blog. If you know how to blog, then you are telling people who you know how to write (in most cases). Blogging is one key to success in today’s business world. It will increase your chances to be hired and succeed on the job. Blogging indicates that you have good communication skills, basic design skills and the ability to tell a story. It’s very impressive to a hiring manager that you know how to blog.
  • Know The Basics Of Social Media Measurement. Understand how you measure reach (how many followers you have), engagement (how many times people visit a page, like a comment, share a message, click on something) and covert (sign up for something as a result of social media. I always ask an interviewee, “How do you measure if something works?”
  • Learn The Importance Of Google Plus. Understand Google Plus’ place in the social media ecosystem, because hiring managers will ask and expect your POV. It’s one of my favorite questions to ask.
  • Read Five Social Media Business Publications. I love to question new hires on “What are your three favorite social media reads?” Besides being able to answer this question, you will also learn and apply something new every day, which will be your edge in the business world.
  • Learn How To Listen. Learn how to use Feedley, Flipboard, Topsy and Google Alerts to help you stay on top of trends and help you find content to Tweet or put on your LinkedIn status updates. There is a fire hose of content you need to consume, process and use. Master this rush of information to move ahead.
  • Apply Your Super Powers With Passion. Harness your energy, wide eyes and digital native skills to build your social brand and help to take your company to the next level.

Here are some links that can help you with your post-graduate work:

  1. How to create the perfect LinkedIn profile
  2. How to write the perfect Tweet
  3. How to blog
  4. How to listen with Flipboard
  5. How to measure Twitter and Facebook success
  6. How to unleash your social business super powers
  7. How to create your Google+ account

Do you or your new graduate need a social media tune-up to help equip them for the interviews ahead? I’d be happy to help! Please reach out to me on MarketingThink.com, at 215-817-4085, via email at moran.gerry@gmail.com or on Twitter at @GerryMoran.

 

by Gerry Moran Gerry Moran 2 Comments

Small Business Social Media Marketing Tips

Every day I hear consumers say that the Walmarts and Starbucks are just killing the small business owner! In fact, my significant other’s sister won’t shop at a small Walmart because of what is does, according to her, to the local businesses. I don’t completely agree. I think every small business owner has the tools at his or her fingertips to compete at an acceptable level. They just have to be smart about it or connect with a marketing coach to help with their strategy and execution … much like they would resource an accountant!

Next year 47.3 percent  of big businesses will be spending more on social media and digital marketing in local neighborhoods. Small businesses owners, take heed and figure something out!

There are a number of ways that small businesses can be the David to the big brand Goliath. I just recently posted 7 different ways a small business can use Foursquare to help with their social media strategy to get more people through their front door.

Whether it’s Foursquare or Yelp! or Facebook, small businesses can position themselves ahead of their competitors. It’s just takes a little strategy and execution!

For instance, Foursquare is one place where local businesses can really one-up big brands, for now. Bigger brands are not as nimble as locally owned stores. However that may change, given the spending predictions for next year! What bigger brands do have is marketing departments with smart people! I know, since I have been one of them at at my various positions at Kodak, Purina, HBO, IKEA, SAP and a few others.

The following offers I outlined show you how beatable the bigger brands are:

Newbie Special By Krispy Kreme Doughnuts

The Check-in Special By American Eagle

Loyalty Special By Modell’s

The Discount Special From Starbucks

Newbie Special from Elevation Burger

Each of these types of deals are likely deals that you offer now! And, there are a few Foursquare offers that big brands cannot touch, like the Mayor, Swarm and Friends specials that can help you one-up them! There are other ways to to counter the competition with Yelp!, Twitter and blogging! You have the equalizing tools at your finger tips!

Other related blog posts that you might find interesting are:

If you have a question about how to implement your small business social media marketing strategy, please leave a comment on this MarketingThink blog post, reach out to me at @GerryMoran or moran.gerry@gmail.com

As you work through this holiday season and start to plan for 2013, remember that these larger brands will be spending more on social media, digital marketing and resources to help grow their market share. Think about how you are going to compete!

Gerry Moran
MarketingThink 

 

by Gerry Moran Gerry Moran 4 Comments

How Small Businesses Are Using Foursquare to Market

You know the old story of David and Goliath … and how David used social media, specifically Foursquare, to knock Goliath down, right? Well, the story really did not go that way, however, it’s the same strategy that small- and mid-sized businesses can use today to counter the big box brands like Wegmans, Best Buy and Walmart!

This is the year of the mobile-enabled shopper! In fact, a recent research indicates  that when inside a store, 66 percent of shoppers will use their mobile device to compare prices with another physical store, while 60 percent will use them to check the prices of online retailers. Also 50 percent will use a smart phone or tablet to read reviews to help decide between products.

One of my favorite ways to advise small businesses to knock the big brands down like David did to Goliath is to use Foursquare. It’s not the killer application, however, it’s a great tool to have in your marketing toolkit to help you counter your competition. Here are 7 ways that small businesses are crafting offers to drive business to their brick and mortar locations:

If your goal is to get customers to your door to try or to buy from you, then the Foursquare deals are:

1. The Flash Special: Use this deal to inspire ways to get people to your door early to kick-start your business in a particular time period. This is a great deal for key shopping seasons to get customers to visit you first instead of the competition!

2. The Friends Special: Nothing is more powerful, at times, than peer pressure, so why not use it to your advantage to get people to visit your store instead of a competitor? Combine a low-cost item with an incentive to drive incremental customers to your business!

3. The Swarm Special: Do you need a lot of customers in your store or restaurant at one time, then use this offer strategy!  You are in control of the parameters, so you can set the minimum number of users that check in, the time frame (e.g., a 3-hour window) and the payout! This is a great ongoing special to get the business rocking early in the shopping day!

4. The Newbie Special: What better way to start off a great relationship with your new customer than to give them something unexpectedly! You will want to use the Newbie special to set a great first impression and to jumpstart word of mouth marketing. Can you imagine your new customer saying to her friend, “You should Dos Gringos, since they give you a free taco for checking in the first time”? Maybe they will visit you and NOT Subway if that is the case!

5. The Check-in Special. The Check-in special is the old “stand-buy” offer to get a customer to choose you over another competitor if they are in the area. Use this offer to get people to walk into your store when they ordinarily would not!

 

If your goal is repeat business then the two Foursquare deal mechanisms are:

6. The Loyalty Special: A typical business goal is to get people to buy once, then buy more and make the time between purchases shorter and shorter. Some call it RFM (recency, frequency, and money) The Loyalty Special helps your reach this goal!

7. The Mayor Special: This special is the worst idea going! The idea is to reward the most loyal customer, which in and of itself is a great idea! However, this special can be gamed by coworkers, people walking by the store every day and others. Also, it’s exclusionary and inspiring! Stay away from this one and concentrate on the Loyalty Special.

Check out these related blog posts that might be of interest:
Foursquare has done an excellent job of taking a simple offer strategy and integrating it into a mobile experience. There are at least 15 other ways to present an offer in other ways that I will discuss in another blog post. If you need help to understand which offer strategy might be good for your business, please reach out to me via a comment to this MarketingThink blog post, via Twitter @GerryMoran or via email at moran.gerry@gmail.com.

So, take out your marketing sling (that weapon that David used) and get to work on knocking down your competition so you can get customers coming through your front door!

Gerry Moran
MarketingThink 

 

 

by Gerry Moran Gerry Moran 7 Comments

Hop To It. Your Small Business Should Be On Instagram

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery!

I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As I was strolling through Rehoboth and sitting in Dogfish Head Brew Pub I realized that not too many of these Rehoboth businesses seem to be embracing Instagram(social media either for that matter), with no one suggesting that customers should follow them on Instagram!

I have been evangelizing Instragram for it’s ease of use, high-engagement with customers and simple and visual way of communicating. The adoption rate of this “new” social media platform are huge!

Over the past sixty days, I have had many of my small business friends ask me about Instagram and how and if they should use it. I feel it is this silent tidal way of a social media platform, since it now has 100 million users (according to Zuckerberg) that are sharing over 4 billion photos! What a picture-perfect opportunity for them! In fact, Instagram now has 10 times the engagement of Facebook, so with all of those facts combined, then, yes! Instagram should be on their and every other business’ radar!

Developing a way for your business to use Instagram is important to you because:

  • Awareness. It will increase you brand’s or store’s awareness given the viral effect of the sharing and commenting
  • Community. Build community for your brand or store given the interaction opportunities and sharing
  • Sales. Drive traffic to your store or purchases for your product given the inclusions of the right types of pictures~

Unfortunately, with the advent of another social media tool like Instagram, many marketing minds think “how do I use this to generate more sales” and then use advertisements as the content. BAD MOVE with Instagram. There are so many subtle, nuanced and creative ways to drive sales through awareness that advertising-based content should never be used. In fact, Instagram strongly suggests that you avoid it too! Since visualization is always a great way to explain “how do I use this Instagram thing”, I decided to use my getaway to Dogfish Head as a field trip for show and tell to my readers!

5 Ways To Use Instagram
Here are five ways to use Instragram to help amplify the story of your brand, get people to engage with your content when not at your store, get people to visit your store or site!

1. Let your customers and fans know about product availability! Since all products and some services are visual, what a great place to show off the availability of a a product! For example, this Instagram photo of a much sought after beverage like this 2010 World Wide Stout, or the introduction of a new product like the I’ll Brew For You You Brew For Me with the right hashtag will be engaged with, commented on and even drive a store visit without asking for the sale! If I knew that this was on tap since last Wayback Wednesday, I would have come to Reboboth a day earlier! Lesson be learned Dogfish!

 

2. Tie into trends, events or holidays to drive awareness! Trends and events that fit nicely into a store or product are great messaging opportunities to leverage! As an example, I was sitting on the Dogfish Head Brew Pub porch on Veteran’s Day and snapped this great shot of the flag! I wanted to help my favorite brewery support an important US holiday! Cheers!

Hoppy #VeteransDay from #Dogfish

3. Let people know you are open (and the weather is great!). Weather (yes, i did spell this incorrectly for the effect) your store is decorated for the holidays or it’s an unexpected 70-degrees and your outdoor deck is open for business, what better way to capture the real-time ambiance than getting the perfect picture and hashtagging with your brand or store name! Paint a great picture of why people should come to visit you!

4. Run a contest and pick the winning hashtagged photograph. What better way to drive brand awareness and community by running a weekly or monthly Instagram contest for the best pic and caption! Photo contests for a brand or store community, so think of something fun to activate your customer base and increase your exposure!

5. Encourage the collection of happy onsite or offsite customers! What better way show that you have a great brand or store than encouraging pictures to be taken of them with a hashtag of your brand or store! Yes, that’s me on the right!

Two Happy Dogfish Fans!

So, whether you are Dogfish Head or any other brand or small business, you need to hop to it and brew up some great Instagram marketing. It’s low-cost, high impact and everyone is doing it! Sounds like the beer I drank back in college! Yikes!

If you need help getting started on using Instagram please reach out to me at @GerryMoran , moran.gerry@gmail.com or 215-817-0485.

Cheers!

@GerryMoran

by Gerry Moran Gerry Moran 5 Comments

Are You Marketing Your Small Business Old School Style?

I am dating myself here. Last Saturday I was shopping actually purchased a LP last weekend at a local record shop, The Mad Platter in West Chester, PA. I thought I was doing a good deed by supporting independent music, independent music retailers and the old school  way of doing thing(i.e., the vinyl)! But no matter how old school you get with the business side of things, social media has insinuated itself into the small business world. In fact, it’s a necessity.  Every small business has to do it AND do it correctly, if it is going to be an equalizer against the big  brands!

What does the social media research show us?

A recent research study of close to 500 small businesses (some likely independent record stores) was conducted by VerticalResponse to get a handle on how this group is using social media to drive business awareness, customer engagement and sales. There is no doubt that small businesses are “getting it” when it comes to social media. However, the challenge is where that skill set is on the execution continuum and how is ROI impacted by just doing it vs. doing it well.

I want to link this research with solid insights and recommendations, especially with the holiday sales season approaching. I wanted to give my favorite business sector some easy-to-implement ideas to help!

How to find time to integrate social media marketing for your small business.

We know that most small businesses are having difficult time finding the time to work on social media, given the “nature of the beast!”

  • 66% companies spend more time on social media than last year, suggesting that either small business owners are working more or are not performing other critical tasks (e.g., sales strategy). Whatever the choice, it’s one with critical impact.
  • 43% companies spend over 6 hours a week (26 hours per month) on social media-related activities, indicating that 3 full days a month are dedicated to social media.
  • About 33% of companies want to spend less time on social media, indicating the need for systems and processes the integrate into the overall small business strategy.

How to ensure that Facebook and Twitter are used in the best way, while keeping an eye out for newer platforms like Pinterest and Google+?

  • 70% of companies are active on Twitter, however, too many small businesses do not tweet enough, use the best hashtags and do not optimize for “Twitter tone”.
  • 50% of companies are on LinkedIn, suggesting that the other 50% is missing out!
  • 32% of companies are on Google+, suggesting that small businesses are as slow as other brands to embrace this platform.
  • 29% are on Pinterest, indicating a lack of understanding of its potential (in most cases). And speaking about a visual platform … Instagram appears not to be on the radar!

Having a channel and feeding it relevant and valued content are two different items. 

The lights are on, but are they bright enough to get customers to your door?

  • About 33%  publish to their Facebook and Twitter social networks daily, suggesting that even though small businesses are spending more time on social media, it’s not being spent in the right way, with a too-low volume of content being generated.

Content is king … but sometimes it’s hard to feed the king!

  • 55% of companies have a blog and 43% publish to their blog at least weekly.
  • 45% spend up to 3 hours creating one post, while 16% spend more than 3 hours, indicating a lost opportunity against spending time on an alternative project. My opinion is that this is too much time to spend on a blog!

Social media is paying out for small business!

  • 22% companies are spending more this year, 4 times more than the 6% who are spending less this year, indicating that it is driving success at key points in the sales chain.
  • 36% companies pay for publishing and analytics tools, like Hootsuite and Tweetdeck, most spending over $26 monthly, suggesting that small businesses understand that marketing automation can help! However, I find that many of these Hootesuite features are underused, which could mean wasted time!

Small businesses are much like big brands. In fact, I see the basic roadmap that I use with creating our social media strategy at SAP, the 25th largest brand in the world! Those key priorities are:

  • Finding content
  • Posting content
  • Listening and learning from the news, customers, thought leaders
  • Analyzing efforts
  • Following competitors
  • Monitoring social media channels and answering social media questions

Marketing A Small Business With Research And Insights

Think about the following:

  • Social Media Strategy. Create a strategy that builds the “rails” for your social media marketing to ensure that you are doing the right stuff for your marketing. Without a plan and directions how do you know that you are doing the right thing?
  • Listen. Listen to the competitive buzz, what customers are saying, what the experts in social media are suggesting and integrate these every-changing content into your daily activity!
  • Audit. Audit your current social media channels to ensure they are set up correctly and working for you! If you customers are following Best Buy, WalMart and Starbucks, they are expecting that you are at least as good as them!
  • Outsourcing. Think about hiring a marketing coach or outsourced social media team to execute your social media and do all of this stuff for you! Or at least, find a resource that can be your social media marketing lifeline. For example, if you hire an expert resource for $400 a month to do the work that was taking your 26 hours a month, you will save $2,200 month (assuming you are valuing your time at $100 per hour)
  • Content Plan. Using an editorial calendar will help you effectively find and deploy content at the right level! Like I said, you need to get the lights and and make them bright enough so people can find your business!
  • Blog Better. Use a simple formula for blogging to spend 45-60 minutes to create a weekly blog, which will save you money!

If your head is spinning as if it was by new LP with any of this small business social media research or suggestions please reach out to me @GerryMoran or 215-817-4085. Don’t be a wallflower and hold on to the old school ways of doing your small business marketing! Just because you do social media, does not mean you are expertly executing it!

by Gerry Moran Gerry Moran 1 Comment

Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise.

Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event?

This blog post shows you how to create great on-the-floor content that gets consumed and shared across all audiences at any live event… like the Gangnam Style video!  Psy, the artist behind the sensation was able to create content that was able to connect with multiple audiences and so can you!

Let’s see how Gangnam Style can inspire your content creation. I have applied this inspiration to five content-creation strategies while attending any live event or trade show.

1. Take Interesting Video. All live events offer a treasure trove of potential video! Embrace these opportunites!

  • Interview. Hold an interesting interview with someone (make sure to get the proper form to allow posting though.) Be creative with your approach to help the sharing on blogs, YouTube and Facebook! A few interesting ways into your interview could be “What have you seen at this event that you plan to use in next year?” “What is the most interesting thing you have learned at this event?”
  • Demos. Capture a demo or a snippet of a presentation for social media sharing. Your content may be the first time that this demo has taken place, or it is connected to a trending topic. Whatever the tie-in, pass on the demo to the world!
  • Sessions. Don’t take an entire video of a keynote (or any other presentation) … just take some exciting shots of one can pass it on!  Tease the world with what they are missing. And while you are at it, make sure you have an interesting title to your video post.

2. Take Interesting Photos. A picture is worth a thousand words, so get your Gangnam on and pass it on to the social media world!

  • Signage. Take a creative shots of the show logo and pass it on to the key social media contacts for the even. For instance, I recommend taking a picture of the event  signage and email it to one of the social media contacts. It’s content like this that we love at SAP and love to see it posted it on our Facebook pages!
  • Floor Pictures. Take a picture of the most interesting thing on the show room floor and pass it on to the event’s social media channel managers! Event organizers love to post these types of pictures to show all the non-attendees what they are missing! They might even bestow some special acknowledgment for your creativity

3. Capture Quotes

  • Sound Bites. Everyone loves a sound bite! It’s one of the best takeaways of any session. Write them down and hashtag they key words of your sessions. No need to tweet your quotes in real-time … hang on to them and schedule them for between 6-8PM, the time when most retweets happen!

 

4. TweetPut on your reporter shoes and tell the people back home what they are missing! But, if you are going do it Gangnam Style … make sure has some legs for retweeting, since the socialsphere is really only interested in relevant ‘stuff’.  What should you tweet about? Here are three ideas:

  • Inquire! Ask a session presenter or social media ambassador a follow-up question and look for an answer directed specifically at you! As a example, I created a blog post for s show that I will be attending for SAP that noted all the key social media attendees. Check this blog post for Twitter Handles –> How To Leverage Social Media Ambassadors & Experts At SAP TechEd Las Vegas
  • Be Ready. If you are going to tweet like PSY make sure you have your key hashtags and key words identified. In addition to every tweet containing #TheShowHashtag make sure to include 1-2 others that have nothing to do with SAP and everything to do with the outside world (e.g., #Analaytics #Mobility)
  • Share! Be a part of someone else’s Gangnam moment and share their content … along with your message!

5. Blog! We are not all bloggers, yet we can all give it a shot! If you feel passionate about a point, then sit down and write 200 words about it on your blog or the event’s site. Follow this guidance to get the Gangnam word out!

  • Event Site. Get signed up today and have your profile in order so you can actually contribute with a blog!
  • Make It Visual. The blog posts that are shared the most (and found the most) have a great mix of pictures, videos and quotes. Include all the aforementioned content you collected to get your blog on everyone’s hit parade! Leverage your collection with a smart blog post!
  • Make It Memorable! Hey, who expected a blog post that tied Gangnam Style in with a live event! Make your point about one takeaway and have some fun with it! If I can do it, so can you! To be sure people find your post, take advantage of using key words and placing the proper tags in the copy!

So, lets’ take a hint from Psy’s Oppa Gangnam Style craze and think about how we can individually spread the word of of the event that we are attending so others who cannot attend can reap the benefit of relevant, humanizing and authentic content! Let’s do our own Gangnam Style dance an upload it somewhere.

Gerry Moran

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