A social media policy for employees is vital to your brand’s success.
It’s all fun and games until you get pulled over by the brand police. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance.
Many brands govern their social media program with documented strategies and policies. And, there are many more brands that don’t govern at all. They write passwords on stickies. They don’t write down their content marketing plan. They make their CEOs and HR execs cringe with their poor writing skills.Read more