Tag Archive: Small Business

Using A Guy In A Chicken Suit Instead Of Social Media?

Do you think a worker dressed as a bird ‘hawking’ pizza will generate more store traffic than a well-crafted social media campaign  using Twitter, Facebook and Instagram ‘toppings’? Are you feeling ‘clucky’, well are you? Apparently the pizza shop in my neighborhood does. I have seen this slice of marketing strategy in my home town and it made me wonder if small businesses “get it” when it comes to the power and scale of social media. It’s important for small businesses to drive foot traffic in the most efficient way possible….
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8 Direct Mail & Social Media Marketing Mistakes

Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were…
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Social Media Ideas For Artists, Art Shows and Art Galleries

Are you an artist who is having a tough time putting brush to canvas when it comes to using social media to help your business succeed? It was a stroke of luck that I happened on to the Rittenhouse Square Fine Art Show in Philadelphia this past weekend (since I was in Philadelphia for Philly Beer Week /#PBW2013). My big take-away for this event, aside from $400 in original artwork from Dave Bruner at DaveBruner.com, was that artists are in a social business. However, most of these artists seem to…
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5 Ways To Continue The Social Conversation After The Event

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE NOW in Orlando, where MY feet are tired from logging over 50,000 steps across the show floor; my Fitbit says that is 25 miles of walking! After any event like SAPPHIRE NOW, every small business or…
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Small Business Social Media Marketing Tips

Every day I hear consumers say that the Walmarts and Starbucks are just killing the small business owner! In fact, my significant other’s sister won’t shop at a small Walmart because of what is does, according to her, to the local businesses. I don’t completely agree. I think every small business owner has the tools at his or her fingertips to compete at an acceptable level. They just have to be smart about it or connect with a marketing coach to help with their strategy and execution … much like…
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