Tag Archive: Marketing With Content

10 Simple Ways To Think About Content Marketing

68% Don't Have A Written Content Plan - Gerry Moran

Content marketing is not as complex and complicated as we make it be.  You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher…
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Blog More To Sell More.

How To Measure Your Blog Success

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You just have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny. You Are In…
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Content Is The Key To Open The Door To Social Selling Success

Content Marketing Is Key To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content. Successful sellers are writers and publishers! Don’t See The Connection Between Content Marketing and Social Selling? Don’t you see the content and selling connection? Well, your customers…
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Hop To It. Your Small Business Should Be On Instagram

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery! I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As…
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10 Ways To Go To The Head Of The Class With Email

Like a caring and doting father, I am always trying to get my two college-attending daughters to focus on their grades and go to the head of their class! Not a conversation passes, that I try to get them to answer my call to action in a number of different, strategic and carefully crafted ways. It’s sort of a game at time, like one of my old favorite 1960’s games Go To The Head Of The Class. I guess that I could just mandate them to tell me, but that…
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10 Ways To Drive More Clicks With Your Tweets

Have you heard the term “vanity metrics”? Vanity metrics is about SIZE …. the bigger the better … more Twitter followers, etc. We need to challenge ourselves to think beyond them : How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI – return on interesting. However … they are not the best business or demand generation metrics. Our job with social media and demand generation is to find a way to put ourselves in front of the customer’s buying journey…
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