Tag Archive: Listening

The Best At Social Selling Have Most Success On Match.com

My HYPOTHESIS is that the best social sellers have the best luck on Match.com. This luck likely extends to OKCupid and other dating sites. Great first-daters know how to prepare, listen and have a conversation with their dates. Let me qualify success or “conversion” when it comes to Match.com. Getting to the next part of the (sales) “funnel of love” is the second date! You can’t get to the second date unless you have a great time on the first date. And, the first date is all about having a…
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Are You Responding Customer Service Inquiries On Social?

As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down! 42% of consumers who complain on social media expect a response in under sixty minutes. (Source: Edison Research) So, do you really need to worry about using social media for your company’s customer service program? Why staff a…
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Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
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7 Easy Ways To Find Social Selling Triggers On Flipboard

Finding an easy way to listen to your customers’ social media activity is the key to your social selling success! Customers will not alert you to the opportunities they do not see.  You need to be look for triggers and conversation starters to help them connect the dots that help to show them that opportunity. At times, you need to get the immediate pulse of what’s happening in your sales world. Wouldn’t it be great to flip open your tablet and get an instant read on what is important to…
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How To Use A Sentiment Report To Be A Better Marketer

“I have a sentiment analysis report from my social media marketing department, now what?” is a common statement made by many marketers and sales executives in large B2B and B2C companies. Often, this brand sentiment report is a high level analysis and contains no account-based information and making it appear useless to many. It’s important for you to take a second look at your company’s social media listening or brand sentiment report to pull out valuable and useful insight! You just have to put on your marketing or sales “glasses”…
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5 Ways To Spy On Your Competition With Twitter

Twitter is an important and free competitive intelligence tool! The CIA uses Twitter to spy. The MI5 also uses Twitter to spy on their enemies. In fact, James Bond, uses Twitter to spy on Money Penny. None of them will admit it though! James Bond doesn’t have ANY one he is following … publicly, that is. This activity is not trackable, so who really knows? I want to show you how you can use these same spy techniques to use Twitter for competitive intelligence and get the inside scoop on…
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6 Steps Build Your B2B Social Media Listening Plan

Social media listening is the new “black” when it comes to B2B strategy. I have found there are fifty shades of grey when it comes to actually understanding and implementing a social media listening program. A social  listening plan is like a supply chain, where every link is a key part of the structure to achieve success. Developing a solid end-to-end listening plan is important for your B2B social media marketing strategy to help confirm the buzz and help you focus on key priorities in real-time! 6  Key Things To…
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