Tag Archive: Infographic

10 Game-Day Plays To Expect From Your Social Media Coach

A great social media coach is like a great football coach. Both use their years of experience to execute plays to win games vs. doing single things to generate great statistics (i.e., vanity metrics). They both need know how to use players and resources in the appropriate roles to generate measurable results. Most of all, great coaches guide people to execute plays, since the coach cannot do all of the work! When it comes to using a social media coach at a large organization, a small business or even a…
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Social Media Homework For This Year’s College Students

Social Media Homework For The College Bound

Is your college-age son or daughter thinking about the impact of their social media skills to aid their future job search? They are probably not developing those skills if they are ‘minoring’ in beer pong or sorority parties. A Millennial’s social media skills are critical for their ability to transition from the classroom into the real world. College students need to begin their social media homework to help them pass the ultimate test of a job search and ultimately thriving in today’s economy. Whether you are a parent who has just…
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Don’t Use Facebook For My B2B Marketing Strategy?

Facebook facts

Question. Should I use Facebook as a tactic for my B2B marketing campaigns? Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!…
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10 Social Selling Touch Points To Build Your Social Currency

10 Social Selling Touchpoints

I just returned from my monthly acupuncture appointment with Dr. Schell Ng. She always points out to me that different parts of my body have different acupuncture points that stimulate different reactions to make me feel better and reduce my stress. I got to thinking that there was a social selling lesson pointing right at me! Socially active customers and buyers have social selling touch points that can help you solve relationship hurts, deepen customer bonds and build up the value of your social currency. Much like an acupuncture appointment,…
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How To Create The Perfect SlideShare Profile

Perfect SlideShare Profile Blueprint

Why do you need a blueprint to create your personal or company SlideShare profile? It’s like anything else that you build, whether it’s a house or an inbound marketing strategy. You need to build the foundation correctly, so all other activity is smooth, working and excels. With nearly 60% of businesses practicing inbound marketing and inbound marketing growing by 50% for the third year in a row (Source: HubSpot), you might be able to infer that inbound marketing ‘thing’ is not going away! There are many ways to activate an inbound…
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10 Ways To Get Found More Easily On LinkedIn

You’ve filled out your LinkedIn profile. You’ve uploaded your smiling picture, and you posted a few updates. However, you are not getting the LinkedIn profile views that you had hoped? You’re concerned since you understand how important your LinkedIn profile is for your social selling strategy. That social selling strategy won’t work so well if you cannot be found! How can you make your social brand work harder, so you get found on LinkedIn more easily? 10 Ways To Get Found More Easily On LinkedIn from Gerry Moran Many business…
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How To Measure Your LinkedIn Social Selling Success.

Yes, the bigger the size of your LinkedIn network the better for your social selling efforts. However, it’s also what you do with that big network that will make you successful and put a smile on your sales leadership’s faces! Pardon the entendre, but the wording did get your attention, didn’t it? And the more attention that you can get with your network and extended LinkedIn network for social selling, the better!     LinkedIn & Social Selling Goals Your personal or business’ social media goals likely center on three…
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Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
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5 Ways To Continue The Social Conversation After The Event

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE NOW in Orlando, where MY feet are tired from logging over 50,000 steps across the show floor; my Fitbit says that is 25 miles of walking! After any event like SAPPHIRE NOW, every small business or…
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Social Selling. It’s A Piece Of Cake.

Social Selling Is A Piece Of Cake

The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful social selling is as simple as a birthday cake. Social selling is simply layering on social media into the way that you sell. I am working on a few slices of social selling initiatives at SAP.  We are focusing on creating a social selling center of excellence, a scalable enablement process,  internal sales communities, advocacy content tools, off-the-shelf training materials and…
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