Latest B2B Marketing Blog Posts by Gerry Moran

Is Your Kingdom Interested In Your Content?

Content Is King | MarketingThink.com

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king. My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the…
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15 Resources To Help Improve Your Personal Branding

Personal branding | MarketingThink.com

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could.     You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Before you jump and make changes, you need…
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Your Content Marketing Strategy Is Melting Away

Hatteras Sno-Balls

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine. Your Facebook Messaging Doesn’t Reach All Of Your Followers You see, 58% of small businesses use Facebook at their primary online marketing machine. While 43% do not know if it’s even working for them. Yikes! Talk about driving in a snowstorm. I speak with hundreds of small businesses every year and…
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5 Content Marketing Plays To Win At Social Selling

Content Marketing Play | MarketngThink.com

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. 5 Ways To Use Content To Become A Better Social Selling Rep 1. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view…
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Junk Email Is Your Content Marketing Treasure

Content Marketing Sourced From Junk Email | MarketingThink.com

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you! Over 100 billion emails sent and received daily – opt-in email newsletters and updates, cold-call inquiries, customer service follow-ups or just plain old emails for which you did not ask. With all of that email there is bound to be a research, infographic or value proposition treasure if you dig deep into your digital trash can. Sesame Street’s own Oscar The Grouch used to say, “This is…
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5 Ways To Rethink Your Content Marketing Strategy

Content Marketing Tips | MarketingThink.com | @GerryMoran

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car to get a discount, which will help me reach my personal financial goals a little bit quicker. Hey, who doesn’t like 25% discount on their car insurance! The Snapshot encouraged me to fine-tune my driving…
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Find Customers In LinkedIn’s Haystack Of Members

Cold Calling A Needle In A Haystack | Social Selling

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack. Is that effective prospecting or cold calling? Does effective prospecting mean conducting a broad search on LinkedIn and using that list to make cold phone calls? No! A Case For Social Selling – Cold Calling Facts 200 million Americans have registered their number on the FTC do not call list. Doesn’t work 90.9%…
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Craft Beer Lover’s Guide To Social Media

I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the great craft beer bars in which these suds are served! If this combination of craft beer and social media is making you thirsty for more information, then you might enjoy this take on the different roles that various social media channels – told through the eyes of a self-proclaimed craft connoisseur. Crafty Ways To Tap…
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5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic. LinkedIn is one of the biggest tools in the social-selling tool box to help teams achieve this differential. Sometimes we just need to ‘think different’ about the possibilities of how to use these tools to build great results. 5 Different Ways To Think About LinkedIn To Reach Your Social Selling Goals 1. Use LinkedIn as your reputation destination instead of your resume and your customers will…
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Blog More To Sell More.

How To Measure Your Blog Success

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You just have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny. You Are In…
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