Latest B2B Marketing Blog Posts by Gerry Moran

3 Steps To Fix Your Social Media Profile BEFORE The Trade Show

I can remember when My mom sent me off to my first day of school. she put me through this checklist that included getting me all spit-shined, presentable and various index cards tucked away in my pockets, lunchbox and school folders. She wanted me to make a good first impression and have a way for others to get in touch with her in case I got lost! Well, here I am headed to a software industry event, SAP TechEd Las Vegas and going through a self-checklist that would make my…
Read more

What Ben Folds Five Can Teach Us About Content Marketing

So, who names their band Ben Folds Five when there are only three members in the group?!? I think the other two members of the ‘five’ includes the guy who brings in the various bass guitars and the crowd who attends the concert. I was one of that said crowd last night and thought Ben Folds put on an amazing show  in the comfort of the cozy tower theater. The whole experience reminded me of great content marketing! 5 Things Ben Folds Can Teach Us About Content Marketing Great social…
Read more

With (Twitter) Power Comes Great Responsibility

I had an executive coach while working at HBO back in the early 2,000’s. One of my key take-aways from my coach was that emotional intelligence (EI)  is one of the  keys to success. Social Media has since exploded and now has become native behavior for everyone, including big brands and companies. This explosion continues to challenge the limits of EI. This week alone shows how Cardale Jones, Ohio State foot ball player, doesn’t like to do homework and the Kitchen Aid social media manager likes to tweet from the couch during debates….
Read more

Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
Read more

What Is A Social Media Check-up?

We all need to go the doctor to get a check-up once a year. This self-management helps us understand where we are strong and where we need to make a little improvement in our lives so we can be the best that we can be (yes, like losing a few pounds! Much like checking up on our personal health, it makes sense to check up on our social media health … especially since the world fo social media is changing so much! What worked 12 months ago certainly has changed….
Read more

Holy Social Media Utility Belt, Batman!

Zap! Pow! Wham! are three of the first words that I learned when growing up. My dad used to read them to me while we were watching Batman! Before the age of social media, as we know it today. What I loved about Batman was his utility belt and all the cool things strapped to it to help him conquer the Penguin, Mr. Freeze and The Riddler, among other bad guys. I was constantly trying to make my own utility belt to help me with my own conquering. Flash ahead…
Read more

9 Content Ideas For Your Social Media Marketing

Ok. So you have hung your social media “shingle” and you are now ready to participate in social media for your business. It’s free, so it should be easy, right? Well … wrong! Yes, social media is free, in its simplest form. However, the true cost, or should I say investment, is in the content and strategy behind the effort — i.e., what you say to whom, where you say it and how often you say it! To paraphrase Sun Tzu — If you engage and post in the social media…
Read more

10 Ways To Drive More Clicks With Your Tweets

Have you heard the term “vanity metrics”? Vanity metrics is about SIZE …. the bigger the better … more Twitter followers, etc. We need to challenge ourselves to think beyond them : How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI – return on interesting. However … they are not the best business or demand generation metrics. Our job with social media and demand generation is to find a way to put ourselves in front of the customer’s buying journey…
Read more

How To Embrace The Blog

Your phone rings, your Twitter twings, your email dings or your Pinterest pings  … and you have been asked to speak at an event! Whether you are a first-timer on the stage (or virtual podium) one of the first things that come to mind should be self-promotion! I know that that is the case for me! I’ve been asked to speak at Social Media Week in Chicago on September 24-28, 2012 and at the B2B Social Media Summit in Philadelphia on October 9&10, 2012. The first thing that came to…
Read more

5 Insights Into Marketing To Millennials

Reaching out to Millennials is not about talking to a bunch of upcoming kids. However, it is about considering them to be a separate segment, which you are targeting. Think of them as the “country” of Millennial. Here are four insights that may make your visit and engagement with this “country” more effect 1. Social Networking. With 75% of Millennials on a social-networking site, it behooves brands to start to invest and engage in social media, whether it’s B2B or B2C.  Building and investing now will help to set the…
Read more