Latest B2B Marketing Blog Posts by Gerry Moran

What I Learned In Las Vegas About Twitter

The average American sees about 3,000 advertising messages per day, and last night when I stolled down The Strip in Las Vegas, I think I consumed my total in 60 minutes. I saw everything from $5 t-shirts to tribes of hawkers handing me business cards promising me a good time! There was just too much to see on The Strip. I was bombarded with messages and it was not enjoyable. 20 minutes into my jaunt, I thought to myself … wouldn’t it be nice to have a tool to help…
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What Goes On In Vegas Goes On Social Media

Don’t believe the commercials! What goes on in Vegas does not stay in Vegas! Rather, it goes on social media and into the CRM systems if the greatest 1-1 marketers in the world! As I sit here on the strip I see the Flamingo tell me to like them on Facebook,Caesars  want me to download their mobile app and I side the Palazzo I even saw a mobile app to help me bet on the NLCS game So, why is this important? It’s important to be aware of your place…
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7 Ways To Get Your Video Viewed More On YouTube

The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to or a lesson, it behooves you to set it up for success to others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can…
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3 Steps To Fix Your Social Media Profile BEFORE The Trade Show

I can remember when My mom sent me off to my first day of school. she put me through this checklist that included getting me all spit-shined, presentable and various index cards tucked away in my pockets, lunchbox and school folders. She wanted me to make a good first impression and have a way for others to get in touch with her in case I got lost! Well, here I am headed to a software industry event, SAP TechEd Las Vegas and going through a self-checklist that would make my…
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What Ben Folds Five Can Teach Us About Content Marketing

So, who names their band Ben Folds Five when there are only three members in the group?!? I think the other two members of the ‘five’ includes the guy who brings in the various bass guitars and the crowd who attends the concert. I was one of that said crowd last night and thought Ben Folds put on an amazing show  in the comfort of the cozy tower theater. The whole experience reminded me of great content marketing! 5 Things Ben Folds Can Teach Us About Content Marketing Great social…
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With (Twitter) Power Comes Great Responsibility

I had an executive coach while working at HBO back in the early 2,000’s. One of my key take-aways from my coach was that emotional intelligence (EI)  is one of the  keys to success. Social Media has since exploded and now has become native behavior for everyone, including big brands and companies. This explosion continues to challenge the limits of EI. This week alone shows how Cardale Jones, Ohio State foot ball player, doesn’t like to do homework and the Kitchen Aid social media manager likes to tweet from the couch during debates….
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Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
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What Is A Social Media Check-up?

We all need to go the doctor to get a check-up once a year. This self-management helps us understand where we are strong and where we need to make a little improvement in our lives so we can be the best that we can be (yes, like losing a few pounds! Much like checking up on our personal health, it makes sense to check up on our social media health … especially since the world fo social media is changing so much! What worked 12 months ago certainly has changed….
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Holy Social Media Utility Belt, Batman!

Zap! Pow! Wham! are three of the first words that I learned when growing up. My dad used to read them to me while we were watching Batman! Before the age of social media, as we know it today. What I loved about Batman was his utility belt and all the cool things strapped to it to help him conquer the Penguin, Mr. Freeze and The Riddler, among other bad guys. I was constantly trying to make my own utility belt to help me with my own conquering. Flash ahead…
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9 Content Ideas For Your Social Media Marketing

Ok. So you have hung your social media “shingle” and you are now ready to participate in social media for your business. It’s free, so it should be easy, right? Well … wrong! Yes, social media is free, in its simplest form. However, the true cost, or should I say investment, is in the content and strategy behind the effort — i.e., what you say to whom, where you say it and how often you say it! To paraphrase Sun Tzu — If you engage and post in the social media…
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