Latest B2B Marketing Blog Posts by Gerry Moran

No One Is Seeing Your Small Business Facebook Post!

While sitting at my favorite craft-beer establishment, Pinocchios Beer Garden of Media, PA today I found myself  toasting and talking to several small-business owners, who were surviving Hurricane Sandy. The conversation focused on social media and the price of Facebook marketing. Apparently, a popular topic! Some of those business owners, have spent thousands of dollars and hundreds of hours building up their Facebook pages to help promote their business. In addition to helping to promote their business, they had built a community and now now expressing concern, dismay and frustration…
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What Social Media Channels To Use For B2B

I am in the middle of planning my Spring vacation to Mexico and have my 10 key questions that I need to have answered before I even consider what resort or area that we will attend: Is it all-inclusive? Is it adult-only? Is there a beach (I can swim in)? And, the list goes on. After I can answer all of those questions, then I can make the best selection to guarantee success – a great vacation! Now, there will always be bumps in the road, but some due diligence…
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How To Blog In 5 Easy Steps

Do you know how to blog? What if they had instructions like IKEA provides to help you get started? I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together! Full disclosure, I ran IKEA’s direct, loyalty, catalog and email marketing for the US for a few years. However, it’s not as if we all received furniture assembly on-boarding training. I…
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Use Social Media And Save A Tree

If a catalog is sent to a customer in the mail and it’s never read, was it ever really sent? Catalogs are what trees dream about at night. Bad Dreams. Nightmares. I should know,  I led IKEA’s U.S. catalog group for two years. My job was to lead a team to help distribute more catalogs at a lower cost that was read by more furniture liberals! Yes, we were trying to save trees and implement a sustainable sourcing strategy.  The business challenge was that we would print 25 million catalogs,…
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Are Your Social Media Listening Ears On?

As if it was yesterday, I can hear my mom saying, “Gerard Michael Moran, do you have your listening ears on?” Or, “I know you can hear me, but are you listening?” I typically wasn’t listening since my mind was on so many other things. Flash ahead to today, I truly need another set of high-tech, social media listening ears, since there is so much content to sift through to do my job. My mom would be proud that I was considering these high0-tech listening alternatives! Working as the social…
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Where On Earth Are Your Twitter Followers?

Have you used TweepsMaps to find out where your Twitter followers are based? It’s a simple and easy way to determine the footprint of your fans! So, why understand where your tweeps are based? 1. It’s a fun tool to understand how far your messages are reaching 2. You can impress your blog or site visitors with your reach, since you can exhibit your statistics 3. It can provide bigger brands a quick read on the success of a geo-targeted social media campaign One key challenge, though, is the old…
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Make It Easy For Your Customers To Like You On Facebook

I was shopping at Gap on Sunday looking for that great pair of jeans to spruce up my fall wardrobe. I love the Gap and their clothes. Their store layout is so easy to use, from the merchandising with the new hooks for the pants to the helpful staff. However, their social media connection could work a little harder at making it easy for me to follow their store. Here is my take on their point-of-purchase display to follow Gap at a PA store and how you can learn to…
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11 Holiday Social Media Ideas For Your Small Business

Is your small business social media plan up to the Festivus feats of strength? If you aren’t getting the most out of your social media for your business this holiday season, then you need to think about using the many social media strategies to generate awareness of your business and sales for the holidays! Do you know how to time your posts or  word our Tweets to reveal attention-grabbing messaging? Do you even have time for this type of strategic thinking? How do you set yourself up for holiday success?…
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How Can A Marketing Coach Help You?

You think you need a change in your marketing, especially with the holidays just a few weeks away. Holidays or not, you are not quite sure what type of help that a marketing coach can do for you. Here is a list of opportunities that can help make a difference for you: Are you a start-up business owner? A marketing coach can help you identify your business name, brand, marketing strategy, messaging and supporting activities. Do you need to launch a product or service? A marketing coach can show you…
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Increase Your Social Media ROI (return on interesting)

What if you discovered that due to a new social media declaration by the gods of marketing, you would have to increase the amount of tweets by 15%? What would you tweet about so that your followers would still follow you and you would add even more people … and maybe even change focus from your competition to you? What sort of content, facts, figures, insight or promotional messaging would you provide to add enough value to help you build your marketing momentum? After you have implemented this increase in…
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