Tag Archive: Tools

How To Take A Day Off From Social Media

It’s Labor Day in the US, and many businesses are closed today to honor the contributions of the worker in the US. You may be off today, or any other day for that matter, but social media never sleeps! However, with the recent US government shutdown, the EPA sent their workers home and mandated that they do not tweet! How can you walk away from social media for a day and still be a part of the game? Embrace the Ferris Bueller in you and take heed of these ideas!…
Read more

10 Questions To Ask About Your Twitter Reach

10 Questions To Ask About Your Twitter Reach

Giving a business or social media manager a list of free Twitter tools without directions is like going to The Home Depot to buy tools without a plan to use them. You will likely end up with a collection of power tools and a hodgepodge of projects in your home! Smart marketers need to ask the smart questions to help them manage their business against their goals. Once you have identified the smart questions to ask, then you can figure out what tools you need. There are three key types…
Read more

Crafty Social Media Ways To Make Craft Beer Marketing Work

When I walked into the annual Valley Forge Craft Beer Festival by Starfish Productions last night I was not greeted as if I was walking into Cheers, but there was a great sense of craft beer camaraderie. There always is comaraderie when craft beer is involved. What a great common denominator and a very social environment beer creates! Everyone wants to share about the latest find … from the brewers to the attendees! These beer festivals are classic blocking and tackling strategy by brewers and distributer to drive product sampling….
Read more