Tag Archive: Pop Culture

Voice Lessons On Content Marketing

Voice Lessons On Content Marketing

Shows like The Voice and American Idol provide incredible content marketing advice …for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own? Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original…
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The Best At Social Selling Have Most Success On Match.com

My HYPOTHESIS is that the best social sellers have the best luck on Match.com. This luck likely extends to OKCupid and other dating sites. Great first-daters know how to prepare, listen and have a conversation with their dates. Let me qualify success or “conversion” when it comes to Match.com. Getting to the next part of the (sales) “funnel of love” is the second date! You can’t get to the second date unless you have a great time on the first date. And, the first date is all about having a…
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How To Take A Day Off From Social Media

It’s Labor Day in the US, and many businesses are closed today to honor the contributions of the worker in the US. You may be off today, or any other day for that matter, but social media never sleeps! However, with the recent US government shutdown, the EPA sent their workers home and mandated that they do not tweet! How can you walk away from social media for a day and still be a part of the game? Embrace the Ferris Bueller in you and take heed of these ideas!…
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Are You Responding Customer Service Inquiries On Social?

As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down! 42% of consumers who complain on social media expect a response in under sixty minutes. (Source: Edison Research) So, do you really need to worry about using social media for your company’s customer service program? Why staff a…
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How To Use Social Selling To Deepen Relationships

The Bee Gee’s 1977 crooning Saturday Night Fever love song “How Deep Is Your Love” is great inspiration for using social selling to deepen great customer relationships! If Tony Manero (i.e., John Travolta’s character) was selling paint today in his father’s store, he’d be using social media to ‘deepen his love’ with his customers … instead of ‘dancing with them’. Too many sales executives use old-school phone calls and emails to keep up customer relationships! So you have to ask yourself, do YOU need to use social media or social…
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Twitter Vs. The Game Of Thrones Ravens

If Twitter was available to our favorite Game Of Thrones characters, we might still be enjoying Ned Stark and his family! Twitter is THE choice when it comes to delivering your messaging, especially if the other choice is a messenger-raven of Westeros. Twitter has reach, the ability to interject personality and can even be used for private and direct messaging. Unlike the messenger-ravens of Westoros, whom only the likes of Lannisters have access, Twitter is available to everyone who makes a choice to learn how to use it. It’s always…
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Content Marketing …80’s Rock Band Style

Rock Bands & Content Marketing

Who says a rock band from the 80’s can’t teach us about content marketing? I was perusing my photos from a 2012 Van Halen concert I attended and was struck by the social media and content marketing lesson that there was hidden in this great rock and roll experience! What Can Rock Bands Teach Us About Content Marketing? from Gerry Moran 12 Things Rock Bands Can Teach Us About Content Marketing Every Song Is Part Of An Album. All of your white paper, blog and video content need to be…
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Learn To Be A Social Media Jedi In 5 Steps

5 Steps Toward Being A Social Media Jedi At Your Company

How can you use social media to help support your company?  I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”.  So, I wanted to put together some first steps to help anyone to become a social media Jedi for their company. Most marketers with whom I spoke at SAPPHIRENOW are comfortable with activating  social media messaging on official company Twitter and Facebook channels. However, when it comes to activating…
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Rolling Stones Songs Doubling As Social Media Strategy

Rolling Stones & Social Media Strategy

50 and still ticking … The Rolling Stones are truly inspiration for any social media strategy, whether you are a small or large business! As the Rolling Stones begin their 50 And Counting tour, they are a great inspiration of how to continue to put out a relevant message no matter the channel … vinyl, digital downloads or Vine videos! Thinking outside of the box is key to develop your social media strategy. I invite you to dust off your old vinyl or turn up that iTunes download to find…
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Help Wanted: New Pope With Best-Practice Twitter Skills

Let me confess, I’ve  recently seen some interesting tweets this year from some high-profile people. All of these tweets can teach us a lesson. Larry Ellison, Oracle CEO, who tweeted just once and even announced that the tweet was coming. CNN broke the wrong news on the Supreme Court health care law decision. The KitchenAid channel manager had a presidential faux pas. However, the news of the holiest proportions was the Pope tweeting! This type of social activation, by one of the most socially prolific Popes of all time, (granted…
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