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by Gerry Moran Gerry Moran 3 Comments

How To Take A Day Off From Social Media

IEven Ferris Bueller Takes A Day Offt’s Labor Day in the US, and many businesses are closed today to honor the contributions of the worker in the US. You may be off today, or any other day for that matter, but social media never sleeps! However, with the recent US government shutdown, the EPA sent their workers home and mandated that they do not tweet!

How can you walk away from social media for a day and still be a part of the game? Embrace the Ferris Bueller in you and take heed of these ideas!

It’s important for everyone to shut down now and then to re-energize, reorganize and reinvigorate! Here is what you can do to take a day off from social media and still look as if you are tweeting, blogging and ‘Linking’!

5 Ways To Take A Day Off From Social Media

1. Schedule Your Tweets In Advance. The day before you rest from using Twitter schedule your 8-20 tweets using HootSuite. Make sure to:

  • Schedule your tweets about an hour apart, since the life of most tweets are under and hour.
  • Mix up your tweets with your own content, curated content and others’ retweets.
  • Follow the best practice to create the perfect tweet.

2. Use An Autoresponder To Message New Twitter Followers. While using an autoresponder is not the best way to manage the beginning of your new one-to-one relationships, they do work in a pinch. A touch is a touch, so make sure to follow these guidelines when creating your auto-response message:

  • Keep your message short and well under the 140-character limit.
  • Include a link to a Twitter-only landing page on your blog. No landing page? Then don’t include a link.
  • Be ready to follow your new followers back the next day, if it makes sense.
  • Be ready to respond to your DM’s or messages immediately the next day to make sure you are nurturing the new social relationship.

3. Optimize Your Blog Posts With Keywords. A well-optimized (for keywords) blog is your always-on, 24-7 social media workhorse. Optimizing your blog for the best format and keyword selection cannot really be done the night before you take off from social media; however, start optimizing today to make sure people can easily find you for your next day off. Key items to pay attention to are:

  • Select a keyword and keyword variation for which people are searching.
  • Include your keyword in the blog’s title, first line of the blog and in at least one of the subhead titles (i.e., h2 tag).
  • Try to have about a 2% keyword density throughout your blog.
  • Include you keyword in the blog’s meta description.
  • Include the keyword in the URL.

4. Schedule Your LinkedIn Update In Advance. HootSuite is the ‘MacGyver’ of social media tools with its ability to schedule, listen and measure! Use HootSuite, or your tool of choice, to schedule your daily 1-2 LinkedIn updates. If you are not updating your LinkedIn profile at least once on a daily basis, then you have some extra preparing to do before you take a day off!

5. Favorite Your Shareable Articles So You Send Them Tomorrow. Feedly and Flipboard are great go-to sources for news that can be turned into curated content. While you will likely not take a break from reading the news (even I have cancelled my paper edition of the Philadelphia Inquirer and depend on Feedly for my news), you can take a break for real-time curating and scheduling content. For instance, use the “Save For Later” feature on Feedly and schedule your curated content tomorrow!

Do you have a tip that you can share that saves you time or lets you take a day off from social media? If so, please do share below! Or, contact me directly at MarketingThink.com or on Twitter @GerryMoran.

Whether you plan to take the day off today, tomorrow or on an upcoming holiday, use this advice to help you re-energize, reorganize and reinvigorate! I am signing off for the day and cracking open a cold IPA. It’s always 5PM somewhere, right?

by Gerry Moran Gerry Moran 11 Comments

Learn To Be A Social Media Jedi In 5 Steps

How can you use social media to help support your company?  I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”.  So, I wanted to put together some first steps to help anyone to become a social media Jedi for their company. Most marketers with whom I spoke at SAPPHIRENOW are comfortable with activating  social media messaging on official company Twitter and Facebook channels. However, when it comes to activating their personal social brand on Twitter, LinkedIn and other platforms, it is another story. (This is where we need Yoda’s advice.)

5 Steps Toward Being A Social Media Jedi At Your Company

Whether you work for a 60,000-employee company like SAP or a smaller 100-person organization, it’s key to be part of their social business to help extend and humanize the brand. If every SAP coworker engaged in one weekly social media action there would be an incredible brand-extending impact. For instance, by sharing a Business Innovation Blog post, updating a LinkedIn status with an SAP article, or liking a post on Facebook at least 312 million incremental impressions (assuming every coworker has only 100 followers) would be generated to help amplify and extend the brand;  and that does not consider sharing, liking, commenting  and retweets.

5 Steps To Start Being Social At Your Company

Here are five easy steps to start to use your social media power and network to help your company:

  • Have A Goal. You wouldn’t go on a trip without a destination in mind, so, don’t start being social without an objective! I often hear, “I need to start Tweeting” or “I need to start doing social media for my work”. Statements such as those generate my immediate response of “Why?”. And the answer is usually some unclear explanation. Two simple goals for starting to “do social media” are: 1) Be an amplifier to extend the reach of your or your company’s message 2) Be a curator to deliver a mix of audience-relevant content to help address their needs or interest.
  • Work On Your Social Profile’s Curbside Appeal. Smart Money Magazine indicated that consumers value a landscaped home up to 11.3 percent higher than its base price. The same concept applies to your social brand’s curbside appeal. Spruce up your LinkedIn and Twitter profiles to make sure your curbside appeal makes people want to ‘buy’ your brand. 94% of people only look at the first page of search results. LinkedIn ranks higher than all other profiles. However, if it is not complete, then your profile will not rank on the first page of search results. People will check you out after they find and engage with your social media messaging. So, make sure to you spruce up your profile to set the right impression for your credibility.
  • Be A Stalker, Then A Talker. Look before you leap into the conversation. A great place to start looking and listening is to follow a selection of coworkers, clients, prospects, competition, media publications, thought leaders and company social media channels. Pay attention to the type of words, links and content that are shared and then use their messaging as your guide. The rule of thumb for social media content is that 1% create content, 9% modify content, and 90% read content. By being a part of the 10% of creators and curators, you can easily make a Jedi difference by amplifying and curating content to reach the 90% of the readers.
  • First, Master A Few Social Channels. Research conducted by InSites Consulting shows the average person actively interacts with no more than five brands on social media. By becoming a “human extension” of your company, you can increase the reach of your company’s content through your social brand even if someone is not following your company. Do not try to boil the social media ocean. And, do not focus on only one social media channel. It’s a big place. First master LinkedIn, Twitter and Hootsuite and then move on to other channels. Twitter and LinkedIn are two relatively open platforms that will let you listen, engage and reach others who are not following you. Hootsuite is a client application that will help you manage your listening and messaging.
  • Know The Rules Of Engagement. When in Tatooine, do as the Tatooinians do. When on Twitter, do as the (successful) Tweeters do, etc. etc. Understand the rules of engagement for each of your social media channels. Individuals have different engagement expectations of each social media channel. Once you start to use  your own social media channels to get your messages and content distributed make sure to understand the best message tone, cadence, timing and overall styling to make the biggest impact. Sometimes you will need more than one tweet to make a difference, while other times one LinkedIn status update will do the trick of cutting through the clutter.

Here are some other tips that will help you to start being social for your company:

  1. How to spruce up your LinkedIn profile
  2. How to improve your Twitter profile
  3. How to listen to the social conversation
  4. How to Tweet to reach the most amount of people
  5. How to retweet to add your personal POV to someone else’s message

Do you have an interesting or successful way in which you have successfully amplified your company’s message with your personal social network? If so, please share below. Or, contact me directly at MarketingThink.com. You can also Tweet me at @GerryMoran.

It’s time for your to embrace your social media force and start to take the steps to use your powers (and social media network) to help increase your company’s reach, engagement and conversion. And, if you are ever in doubt with what you can do or how to do it, just ask yourself, WWYD (what would Yoda do?) Or, just email me at moran.gerry@gmail.com. May the social media force be with you.