Turn LinkedIn Social Selling
into Your Best Sales Weapon
Your prospects are LinkedIn. Is your team making the right first impression? Are they showing up with credibility? Are you getting on their radar with the right content and engagement? If not, you’re losing deals before the conversation even starts.
In today’s digital-first world, your team’s LinkedIn presence is their handshake, pitch, and proof of expertise—rolled into one. If they’re not turning connections into conversations and conversations into revenue, it’s time to take action.
Our Social Selling Workshop gives your team the strategy, skills, and tools to break through the noise, build trust, and drive sales outcomes. Let’s transform LinkedIn into your most powerful sales channel.
Our LinkedIn Social Selling Program helps B2B sales teams break through the noise and turn connections into revenue. We focus on:
4 Ways We Will Improve
Your Team's LinkedIn Social Selling Skills
Our LinkedIn-focused Social Selling Program helps B2B sales teams break through the noise and turn connections into revenue. We focus on:
SESSION 1 — PERFECTING YOUR FIRST IMPRESSION.
We optimize your team’s LinkedIn profiles and presence to instantly signal trust and credibility. Your team will learn how to craft compelling headlines, summaries, and experience sections that reinforce expertise and authority. We ensure your profiles are optimized for search, making it easier for prospects to find and trust you. At the end of this session, they will show that they can walk the talk when your clients check out their profiles!
SESSION 2 — ESTABLISHING YOUR EXPERTISE.
We teach your team to share valuable insights and client-focused ideas that establish authority in your industry. They’ll learn how to create and curate content that resonates with decision-makers, positioning your team as trusted advisors. This session includes best practices for posting, commenting, and engaging with industry conversations. At the end of this session, they will share more expert and salesy content — you know, the kind no one pays attention to.
SESSION 3 — GETTING ON THE CLIENT’S RADAR.
We show your team how to strategically engage decision-makers and key accounts using LinkedIn sales skills, targeted content, and meaningful interactions. This session covers smart engagement tactics, leveraging LinkedIn’s algorithm to increase visibility, and using direct outreach methods that get responses without being salesy.
SESSION 4 — IDENTIFYING TRIGGERS TO START SALES CONVERSATIONS.
We enable your team to spot over 40 sales opportunities in real time. Learn how to track buying signals, identify key moments for outreach, and craft personalized messages that convert. This session covers advanced LinkedIn prospecting techniques, social listening, and leveraging Sales Navigator to stay ahead of client needs.
Here's What's Included
In Your Social Selling Workshops
Let's Build On Your Sales Strategy
With Our LinkedIn Social Selling Workshops
Are you ready to stop wasting sales opportunities? Let’s discuss how we can equip your team with the skills and strategy to turn LinkedIn social selling into a revenue machine.
With 750+ workshops delivered and 12 years as an MBA marketing professor, we bring proven expertise to every session.
Why Our B2B Social Selling Workshops Work
Empower your sales team with a B2B social selling workshop that turns LinkedIn into a lead-generation engine. With 750+ training sessions led by an expert who’s also taught marketing at the MBA level, we deliver actionable strategies tailored to your team’s challenges. Starting today, from LinkedIn profile optimization to engagement techniques, our sessions provide measurable takeaways that drive brand awareness, stronger relationships, and more conversions.
- EXPERT-LED TRAINING. With 750+ workshops delivered and 12 years as an MBA marketing professor, we bring proven expertise to every session.
- CUSTOMIZED FOR YOUR TEAM. Our 60-90-minute sessions address your team’s social selling pain points, ensuring relevant, practical learning.
- OPTIMIZED LINKEDIN PRESENCE. We teach LinkedIn profile optimization, content strategy, and engagement techniques to establish credibility and build trust with buyers.
- PROVEN SOCIAL SELLING TECHNIQUES. From LinkedIn outreach strategy to relationship-based selling, we help teams turn connections into real business opportunities.
- ACTIONALABLE TAKEAWAYS. Every recommendation is designed for immediate implementation and measured impact on brand awareness, engagement, and conversions.
- SCALABLE & REPEATABLE SUCCESS. Whether for individuals or large teams, our training ensures consistent B2B social selling best practices that drive long-term growth.
Equip your team with the skills, strategies, and confidence to use LinkedIn as an actual sales accelerator. Let’s build a program that works for you!
Personal Branding & LinkedIn Profile Optimization
They’ll learn how to improve their personal branding & LinkedIn profile optimization:
- Craft a LinkedIn profile that attracts B2B buyers instead of driving them away.
- Transform your profile from a resume into a client-focused story that highlights how you help.
- Make strategic profile updates to increase visibility, credibility, and engagement.
Establish Expertise on LinkedIn
They’ll learn how to use content and thought leadership to establish their expertise by:
- Learning to post high-impact content that builds trust and authority in your industry.
- Discovering how to source, create, and format content that engages prospects.
- Using LinkedIn’s algorithm to their advantage—timing, format, and hashtags matter.
- Writing LinkedIn Articles that establish them as a go-to resource for your industry thought leader.
Get On the Client’s Radar
To get on their client’s radar, they’ll learn how to:
- Engage with potential clients the right way—liking, commenting, sharing, and tagging.
- Warm up cold leads by getting on their radar before sending a message.
- Learn how to find and engage in the right LinkedIn groups to expand your reach.
- Identify the best client “watering holes” where they consume content.
Learn the Conversational Triggers on LinkedIn
Your team will pick up the skills to be better at engaging with prospects to start sales conversations:
- Use LinkedIn conversation triggers to start and nurture client relationships.
- Avoid spammy InMails and instead send well-researched, compelling messages.
- Identify decision-makers and influencers within your target accounts.
- Learn how to personalize connection requests for higher acceptance rates.
Perfectly Timed Social Selling Training
We conduct 60-90-minute customized sessions. If this format does not work for you, let us know— we’re flexible.
Sessions Are All About Participation
For smaller sessions, we answer questions during the presentation. For larger sessions, we collect questions in the chatbox and answer as many as possible before we close our session.
Small Cohorts Work Best, But We Can Scale It A Bootcamp Format
10 participants is typically the sweet-spot. However, we can always make it work for you.
Gerry Moran
SOCIAL SELLING TRAINING EXPERT
I help sales execs, sales teams, and organizations master LinkedIn to attract decision-makers, build credibility, and drive pipeline. From 1:1 coaching to workshops and bootcamps, we equip your team with the skills to turn connections into business. Let’s talk!