Optimize Your LinkedIn Personal Brand with a Custom Audit & Strategy
Your LinkedIn profile is more than a resume—it’s your personal brand’s front door. Whether seeking a new job, promotion, or industry visibility, your LinkedIn presence shapes how decision-makers, recruiters, and prospects perceive you.
Our LinkedIn Profile Audit and personal Branding Strategy deliver custom recommendations across 40+ key areas, ensuring your profile works for you—not against you. We go beyond basic updates to position you for thought leadership, executive branding, and social selling.
We set measurable goals for engagement, profile views, and connections—helping you track progress and build a LinkedIn personal branding strategy that delivers real results.
What’s Included In Your Choice of 3 LinkedIn Personal Branding Packages
Tier 1 | LinkedIn Profile Audit & Recommendation
- ONBOARDING MEETING & QUESTIONNAIRE — We’ll spend time with you to understand
- 15-20 PAGE LINKEDIN PERSONAL BRANDING REPORT — This is a full assessment of your profile with custom recommendations for improvement.
- STEP-BY STEP-INSTRUCTIONS — Clear instructions for applying every change to your profile.
- CUSTOM LINKEDIN KEYWORD DOCUMENT — Personalized list of high-impact keywords to boost visibility and engagement.
- PERSONALIZED KEYWORD-OPTIMIZED LINKEDIN HEADLINES — Position yourself for leadership, authority, or career growth from a selection of 5 headlines we write for you.
- REFRESHED ABOUT SECTIONS — 2 professionally crafted, keyword-optimized summaries to improve search rankings.
- OPTIMIZED LINKEDIN EXPERIENCE SECTION — Showcase your experience and current expertise using today’s words and phrases that will help you with positioning.
Cost: $750
Tier 2 | LinkedIn Profile Audit & Recommendions + One 1-1 Strategy Session
- ALL OF TIER 1 FEATURES
- 1-1 CONSULTING SESSION — In this 1-hour 1-on-1 session, we’ll review your LinkedIn profile updates, ensuring your optimizations align with your personal branding strategy and career goals. We’ll fine-tune your headline, About section, and experience descriptions, maximizing visibility and engagement with high-impact keywords. Whether you need help crafting thought leadership posts, expanding your network, or refining your positioning, this session is fully customized to help you confidently move forward.
Cost: $1,000
Tier 3 |LinkedIn Profile Audit & Recommendions + Two 1-1 Strategy Sessions
- ALL OF TIER 1 FEATURES
- ALL OF TIER 2 FEATURES
- 1-1 CONSULTING SESSION — In this 1-hour 1-on-1 session, review your activity over the past month to make adjustments to your LinkedIn personal branding strategy.
Cost: $1,200
Why LinkedIn Profile Optimization Matters:
- Increase your LinkedIn visibility so the right people find you.
- Strengthen your executive presence to build credibility and influence.
- Optimize your LinkedIn profile with data-backed insights for higher engagement.
- Turn your profile into a strategic asset that attracts opportunities.
15 YEARS OF HANDS-ON LINKEDIN PERSONAL BRANDING EXPERIENCE
Gerry Moran has helped thousands of executives, professionals, and sales teams elevate their LinkedIn personal branding and reputation. With 10 years at SAP and Cognizant, he led corporate LinkedIn training, conducted hundreds of branding workshops, and optimized profiles to drive executive thought leadership and B2B social selling success.
NOT EVERY LINKEDIN PROFILE IS THE SAME
4 KINDS OF LINKEDIN PROFILE MAKEOVERS
LinkedIn Profile Makeovers for B2B Sales Teams
Your sales team is your company’s front door—buyers, prospects, and decision-makers take notice. A strong LinkedIn personal brand and LinkedIn profile optimization build trust, credibility, and a pipeline of opportunities.
LinkedIn Profile Makeovers for Executives
Your leadership is the front door to your company—clients, analysts, and media take notice. A strong executive LinkedIn profile isn’t just a bio; it’s a LinkedIn personal branding powerhouse. With the right LinkedIn profile optimization, you shape your brand’s reputation and attract the right opportunities.
LinkedIn Profile Makeovers for Job Seekers
Want a promotion, a new job, or to be seen as an industry leader? A strong LinkedIn personal brand starts with a powerful LinkedIn profile makeover—because opportunities go to those who stand out.
LinkedIn Profile Makeovers for Students
Transform your internships and campus experiences into your first job! A LinkedIn profile optimization is your launchpad to stand out, build a strong LinkedIn personal brand, and make an impact on your career.
OUR LINKEDIN PROFILE MAKEOVERS FOCUS ON YOUR GOALS, VOICE, AND STORY
HERE'S HOW WE WORK WITH YOU TO OPTIMIZE YOUR LINKEDIN PROFILE
Your LinkedIn profile is the window into your personal or business brand. It helps others determine your expertise and professionalism. For some, it’s their online resume. For others, it’s their reputation destination. Whatever your LinkedIn profile is for you, it always needs to be the best that it can be. You never get a second chance to make an excellent first impression! Here’s how Marketingthink Consulting works with you:
- Your Goals. We meet with you to understand your LinkedIn profile branding and goals using our LinkedIn Profile Makeover Discussion Guide.
- Improvement Gaps. We show you your improvement areas with our customized LinkedIn Profile Makeover Personal Branding Audit.
- Performance Metrics. We set measurable goals for your LinkedIn profile. We will increase your SSI score (a special LinkedIn metric) and dashboard metrics.
- LinkedIn Keyword Plan. We develop your LinkedIn SEO term list to improve your profile findability.
- Optimization. We improve your Headline, About, Experience, Skills sections. These are the key sections that connect your storytelling with your goals.
- Visual Enhancement. We make your profile more visually appealing.
- Changes. We show you how to make the updates to your profile with our LinkedIn Profile Makeover Activation Guide.
Additional LinkedIn Profile Services
- Editorial Plan. We provide a customized editorial and posting plan to improve your visibility and LinkedIn profile metrics.
- LinkedIn Profile Changes. We will update your profile for you so you don’t have to.
We have hands-on, brand-side experience helping thousands of professionals and leadership executives with their personal branding and LinkedIn profiles.
WE REBUILD LINKEDIN PROFILES FROM THE GROUND UP
DOCUMENTED LINKEDIN PROFILE PROCESS
HERE'S WHY YOU SHOULD WORK WITH US
We Have a Lot of LinkedIn Profile Makeover Service Experience
- We’ve worked for some of the largest brands in the world, so we ‘get it.’
- We have created personal branding and executive voice programs for SAP and Cognizant.
- We tie in our experience and expertise in social media channels, marketing strategy, and content development.
- We’ve improved a Fortune 200 tech brand’s LinkedIn followers from 500 to 3.5 million without spending a dime on audience acquisition.
- We’ve conducted personal branding workshops for thousands of executives, leaders, subject matter experts, professionals, and students.
We provide a guide with simple instructions to make all of the changes to your profile. We’ll be happy to make the changes directly to your profile for an additional service fee.
Here’s what every LinkedIn Profile Makeover engagement provides you:
- 45-minute initial consultation
- Personal LinkedIn profile & activity audit
- LinkedIn profile makeover discussion guide
- 60-minute presentation of your new and improved LinkedIn profile
- Activation guide including your new profile sections and instructions to make the updates
We provide a guide with simple instructions to make all of the changes to your profile. We’re happy to make the changes to your profile for an additional service fee.
For over ten years, Gerry Moran led social media and personal branding development (e.g., LinkedIn) for SAP and Cognizant, two of the world’s largest B2B technology leaders.
During that decade, he developed executive-voice programs for CEOs, presidents, and business leaders, helping them establish their presence on LinkedIn and other social media channels.
Gerry’s hands-on leadership expertise in big-brand digital marketing, social media, and content marketing is unique to other LinkedIn profile specialists.
He understands how to turn individuals into force multipliers for themselves or for their companies.
We create or improve your LinkedIn profile based on your goals. We make sure more people find your account, get the best first impression, and reach out to you.
We baseline your current LinkedIn profile views, post views, search appearances, and LinkedIn SSI score, so you can see how our changes improve your brand impact.
Gerry Moran
LINKEDIN PROFILE MAKEOVER EXPERT
We’ll help you develop a professional LinkedIn profile to support your executive voice, start more sales conversations, or get your first or next job!