We created a collection of Social Media Playbooks using our decade of social media strategy and operating model-building experience at SAP and Cognizant. Our playbooks address a range of standard to complex opportunities with customized rules of engagement and activation plans.
They will help your team use social media and content marketing best practices to reach your goals — and to avoid disaster. Your carefully crafted collection of plays contain documented steps and checklists — showing what to do, how to do it, when to do it, and how to measure success.
Instead of hiring someone to do social media consulting, we provide customized plans to help you reach your goals. Each playbook can be used over and over again.
WE HAVE TURNED OUR HANDS-ON LEADERSHIP EXPERIENCE INTO ACTIONABLE STRATEGY
PERSONALIZED PLANS AND PLAYS
GERRY MORAN HAS BUILT SOCIAL MEDIA PROGRAMS FROM THE GROUND UP TWO FORTUNE 200 BRANDS
16 SOCIAL MEDIA PLAYBOOKS
- Employee Governance and Social Media Policy
- Social Media Goal Setting and Performance Reporting
- Social Media Listening
- Content Creation for Social Media
- Event and Webinar Marketing with Social Media
- Social Selling Enablement and Activation
- Employee and Social Media Advocacy
- Crisis Management with Social Media
- Social Media Channel Management
- Executive Voice Creation and Activation on Social Media
- PR & Corporate Comms with Social Media
- Building a Social Media Center of Excellence
- Corporate Social Responsibility Activation
- Diversity & Inclusion Activation
- Merger & Acquisition Announcement & Integration
- Rebranding and Social Media
WE’RE PRETTY GOOD AT FLYING THE SOCIAL MEDIA PLANE WHILE BUILDING IT
HERE'S WHY YOU SHOULD WORK WITH US
Advantages of Social Media Playbooks
We’ve used our ten years of Fortune 200 social media program experience to develop a playbook approach to strategy so you can go from ideas to action in the shortest time possible.
- Playbooks are built to be scaled across your team and organization.
- Our Social Media Playbooks are instruction manuals to activate your strategy.
- Social Media Playbooks connect strategy with how-to activation.
We assess your specific social media or content marketing needs, compare them to best-practice and industry benchmarks, then develop an actionable playbook to help you close the gaps. Each play and playbook is tailored to your individual needs.
- 45-minute consultation meeting
- Team input and assessment meetings
- Social media audit for your specific need
- Customized social media playbook to address your needs
- Presentation to your team
- 45-minute follow-up meeting
A social media playbook takes a need (e.g., executive voice or live events) and builds a set of plays to help your team activate the best strategy. It’s basically an instruction manual.
Yes! Every Social Media Playbook we build includes a measurement plan, complete with key performance indicators (KPIs).
Gerry Moran
SOCIAL MEDIA STRATEGIST
I’ll help you develop a comprehensive social media playbook to help your team use social media to meet your goals.