These Are A Few Of My Twitter Favorites Things

I simply remember my Twitter Favorites things and then I don’t feel so bad.

If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if I could first start a relevant and personal conversation with her. To prepare for my first contact with her I would listen to her sing … My Favorite Things. She organized her favorites, like “raindrops on roses and whiskers on kittens”, so it would be easy for me to find them. Once I found them it would be easy to start a conversation.

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Twitter Favorites can give you a similar edge in your social business, social selling or social media strategy. They provide you the power to distribute better content to your network, get on the radar of your potential network and get a better understanding of everyone’s interests and potential priorities. It’s important for you to know how to use “favorites” to gain a competitive edge to get closer to making a sale.

Tweets with pictures are favorited 89% more than Tweets without pictures.

Tweets with pictures are favorited 89% more than Tweets without pictures.

3 Ways To Use Twitter Favorites

1. Organize your stream of tweets, so you can reference them later. Staying on top of the real-time content on Twitter is tougher than catching “wild geese that fly with the moon on their wings”. So, think of Twitter Favorites like a bookmarking featureto enable you to return to read your tweet, click on the link to read the content, or retweet it with a customized message. This feature will give you the time to use this content in the most effective way as possible.

2. Cleverly get on the radar of your customer, thought leaders or target audience, so you can build your relationship. Great social-skilling skills include making early non-intrusive connections, like “doorbells and sleigh bells”. Favoriting a customer’s tweet is a subtle way of making a one-to-one contact, by showing up in their Twitter mail box. If you favorite several tweets over a short amount of time, you will certainly make an impression with them.

3. Understand what your customer or competition is favoriting, so you understand what is important to them. If you can easily find the interests of your customers or competition, why would you bother paying for competitive intelligence wrapped up in “brown paper packages tied up with strings”? Just read their tweets for a view into their world. Or better yet, read THEIR Twitter favorites to give you insight into their favorite things!

Do you have a favorite outcome from using Twitter Favorites? If so, please share in the comments below. Or,contact me directly at MarketingThink.com, on LinkedIn or on Twitter.

If you feel the dog bite, the bee sting, or you are losing the social-selling game to your competition, then you might be feeling sad. Think of Twitter Favorites to help turn around your luck, then you won’t feel so bad (and you will hear the sound of music … KA CHING)!

Picture source: Daily Mail UK

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran

3 Comments

  1. Pingback: These Are A Few Of My Twitter Favorites Things

  2. Joan Stewart, The Publicity Hound

    Gerry, not only do I adore this tip, I love the way you adopted “The Sound of Music” theme and plucked out phrases from the song to weave throughout this post, right to the end!

    As a publicity expert, I recommend that anyone who wants to catch the attention of journalists and bloggers follow the ones they will be pitching on the social media sites—and read several weeks worth of content before they pitch. They’ll be very impressed because almost no one bothers to do this.

  3. Gerry Moran (Post author)

    Thanks for picking up on the song phrases, Joan! Just trying to tell the complete story!

    Great tip you make, too!

    gerry.

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