I simply remember my Twitter Favorites things and then I don’t
’ feel so bad.
If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if I could first start a relevant and personal conversation with her. To prepare for my first contact with her I would listen to her sing … My Favorite Things. She organized her favorites, like “raindrops on roses and whiskers on kittens”, so it would be easy for me to find them. Once I found them it would be easy to start a conversation.
Twitter Favorites can give you a similar edge in your social business, social selling or social media strategy. They provide you the power to distribute better content to your network, get on the radar of your potential network and get a better understanding of everyone’s interests and potential priorities. It’s important for you to know how to use “favorites” to gain a competitive edge to get closer to making a sale.
3 Ways To Use Twitter Favorites
1. Organize your stream of tweets, so you can reference them later. Staying on top of the real-time content on Twitter is tougher than catching “wild geese that fly with the moon on their wings”. So, think of Twitter Favorites like a bookmarking feature
, to enable you to return to read your tweet, click on the link to read the content, or retweet it with a customized message. This feature will give you the time to use this content in the most effective way as possible.
2. Cleverly get on the radar of your customer, thought leaders or target audience, so you can build your relationship. Great social-skilling skills include making early non-intrusive connections, like “doorbells and sleigh bells”. Favoriting a customer’s tweet is a subtle way of making a one-to-one contact, by showing up in their Twitter mail box. If you favorite several tweets over a short amount of time, you will certainly make an impression with them.
3. Understand what your customer or competition is favoriting, so you understand what is important to them. If you can easily find the interests of your customers or competition, why would you bother paying for competitive intelligence wrapped up in “brown paper packages tied up with strings”? Just read their tweets for a view into their world. Or better yet, read THEIR Twitter favorites to give you insight into their favorite things!
If you feel the dog bite, the bee sting, or you are losing the social-selling game to your competition, then you might be feeling sad. Think of Twitter Favorites to help turn around your luck, then you won’t feel so bad (and you will hear the sound of music … KA CHING)!
Picture source: Daily Mail UK